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Anne GOMBAULT

Management

Director of the Creative Industries Culture Expertise Center Director of the MSc ARTS & Creative Industries Management

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Anne GOMBAULT is Professor of Management at KEDGE Business School , Director of the Creative Industries Culture Expertise Centre and Director of the MSc ARTS & Creative Industries Management on the Paris campus. She is also pedagogical manager of the French part of the Franco-Chinese Institute of Arts and Design Management in Shanghai for which she has created the academic project. Her research focuses on organizational identity, behavior and strategy of arts and cultural organizations and creative industries in general. She works in particular on the management of heritage, museums, tourism and creative regions. She carries out studies for various organisations in the sector, including Europe, the French Ministry of Culture and Communication, creative regions and cities in France and Europe, major cultural institutions. She is one of the leading specialists in contemporary organizational history of the Louvre, the largest museum in the world. Her work is published in France and abroad. She often acts as an expert and disseminates her research in the press. She is board member of Guimet, the National Museum of Asian Arts in France.

    Recent publications
    Publication Year of publication Type of publication
    Gombault A., Allal-Cherif O., Décamps A. & Grellier C. (2018). Ict adoption behaviours of heritage organizations in southwest Europe: conservative, pragmatist and pioneering. International Journal of Arts Management, 21 (1), Autumn, 4-16 2018 Refereed Article
    Gombault, A., Allal-Cherif, O., Décamps, A. & Grellier, C. (2017). Coping with ICT Adoption: a difficult route for heritage. In Southern Europe, pp. 98-115. In Mickov B., Doyle J.E. (Eds.), Culture, Innovation and the Economy, London: Routledge, 180 p. 2017 Chapter
    Gombault, A., Allal-Cherif, O., Decamps, A. (2016). ICT adoption in heritage organizations: Crossing the chasm. Journal of Business Research, 69 (11), 5135-5140 2016 Refereed Article
    Derbaix M., Gombault A., "Selling the Invisible to Create an Authentic Experience: Imagination at Work at Cézanne's Studio", Journal of Marketing Management, DOI: 10.1080/0267257X.2016.1199588 2016 Refereed Article
    Anne GOMBAULT, Ludovic FALAIX, Emeline HATT, Jerome PIRIOU, « Creative Resources for Attractive Seaside Resorts: The French Turn », Journal of Investment and Management, Special Issue: Attractiveness and Governance of Tourist Destinations, vol. 4, n°1, 2015, pp. 78-86 2015 Refereed Article
    GOMBAULT, Anne "Social Participation Issues in Becoming A Creative City: Learning from European Capitals of Culture", in Doyle J. and Mickov J. (ed.), The Creative City, UK: Gower, Ashgate Publishing, september 2015, pp.133-160 2015 Chapter
    BOURGEON Dominique ; DEBENEDETTI S., Anne GOMBAULT, PETR C., Marketing de l'Art et de la Culture, 2e éd., Paris : Dunod, septembre 2014 2014 Book
    Anne GOMBAULT ; Françoise LIOT ; Jean PRALONG ; Jean-Yves AGARD ; Catherine MOREL « Losers lose, les vrais outsiders des mondes de l’art contemporain », In BENGHOZI Pierre-Jean, PARIS Thomas (Dir.), Howard Becker et les Mondes de l'art, Paris : Les Editions de l'Ecole Polytechnique, juillet 2013, pp. 59-74 2013 Chapter
    Anne GOMBAULT. « Pricing in Contemporary Museums: the Strategic Turn », in Daragh O'Reilly, Ruth Rentschler and Theresa Kirchner, the Routledge Companion to Arts Marketing, Routledge, November 2013, 440 p. 2013 Chapter
    GOMBAULT, Anne. "La gratuité des musée, entre politique et marketing : les leçons du cas britannique ", Revue Française de Gestion, vol. 39, n°230, janvier-février 2013, pp. 83-100 2013 Refereed Article
    Anne GOMBAULT ; Françoise LIOT ; Jean PRALONG ; Jean-Yves AGARD ; Catherine MOREL “Unpacking Unsuccess Sociocognitive Barriers to Objective Career Success for French Outsider Artists” In Chris Mathieu (dir.) Careers in Creative Industries, Routledge, January 2012, 288 p. 2012 Chapter
    Anne GOMBAULT ; Françoise LIOT ; Jean PRALONG ; Jean-Yves AGARD ; Catherine MOREL . “Unpacking Unsuccess Sociocognitive Barriers to Objective Career Success for French Outsider Artists” In Chris Mathieu (dir.) Careers in Creative Industries, Routledge, January 2012, 288 p. 2012 Chapter
    Anne GOMBAULT ; Françoise LIOT ; Jean PRALONG ; Jean-Yves AGARD ; Catherine MOREL. « Losers lose, les vrais outsiders des mondes de l’art contemporain », Pierre-Jean Benghozi et Thomas Paris (dirs.) Howard Becker et le monde des arts, Paris : Editions de l’Ecole Polytechnique, septembre 2012 2012 Chapter
    GOMBAULT, Anne. "Tourisme et Création : les hypermodernes", Mondes du Tourisme, n°4, décembre 2011 2011 Refereed Article
    GOMBAULT, Anne. Creative Industries in France : Emergence of a New Paradigm in a Great Old Cultural Nation, in Lin, Y. D., International Classic Statement of Cultural and Creative Industry, Taipei City: ShtaBook, 2010, pp 35-44. 2010 Chapter
    GOMBAULT, Anne. "Les faux enjeux de la gratuité des musées", Chapter. 5 in Martine LONG (dir.) Le financement des services publics locaux, Paris : LGDJ (Décentralisation et développement local), nov. 2010, 164 p. 2010 Chapter
    Kedge Insights
    Insights Others authors Category Expertise
    Coronavirus (and other problems): 2020, a dark year for global tourism None Published in The Conversation
    Creative Industries & Culture
    Entre Attentisme Et Résilience : La Gestion De La Crise En France None Expert’s view
    Other
    Coronavirus (et autres maux) : 2020, année noire pour le tourisme mondial None Published in The Conversation
    Creative Industries & Culture
    Venise au pic de la crise : comment sortir de l’ultra-dépendance au tourisme ? None Published in The Conversation
    Creative Industries & Culture
    L’impossible moralisation de l’art ? None Published in The Conversation
    Creative Industries & Culture
    Shanghai, nouvelle vitrine internationale de l’art en Chine None Published in The Conversation
    Creative Industries & Culture
    Cathédrales numériques : restaurer et visiter Notre-Dame grâce aux nouvelles technologies None Published in The Conversation
    Creative Industries & Culture
    Notre-Dame de Paris: From searing emotion to the future rebirth of a World Heritage Site None Published in The Conversation
    Creative Industries & Culture
    Je vous salue Notre-Dame de Paris : de l’émotion à la reconstruction d’un patrimoine mondial None Published in The Conversation
    Creative Industries & Culture
    The Louvre Abu Dhabi Museum: a disruptive innovation with no future? None Published in The Conversation
    Creative Industries & Culture
    Le Louvre Abu Dhabi : une innovation de rupture sans lendemain ? None Published in The Conversation
    Creative Industries & Culture
    Coping with ICT adoption: a difficult route for heritage in Southern Europe Aurélien DECAMPS Publication highlight
    Creative Industries & Culture
    Heritage-based museums: how to create an authentic experience from scratch? Maud DERBAIX Publication highlight
    Creative Industries & Culture
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