Maud DERBAIX

Maud Derbaix is a Full Professor of Marketing at KEDGE Business School in Bordeaux, France, and a member of the Research Lab Creative Industries & Culture (Kedge Arts School). She holds an engineering degree in Management Science from the Université catholique de Louvain and a PhD from the University of Namur, Belgium. She also completed a doctoral stay at HEC Montréal, as well as research visits at the University of Birmingham and the University of Wisconsin. Her research focuses on consumer behavior, with a particular emphasis on cultural and creative industries. She investigates consumption experiences in the arts and cultural sectors, including performing arts, events, and heritage. Her work specifically explores the experiential, emotional, and social dimensions of cultural consumption, as well as the interactions between audiences and cultural settings. At KEDGE Business School, she teaches arts and creative industries marketing at the specialized master’s level and consumer behavior at the master’s level, in close connection with her research interests.