Publication |
Year of publication |
Type of publication |
DERBAIX, M., M.KORCHIA, "Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices", Journal of Consumer Behaviour, 2019, vol. 18, no. 2, pp. 109-119 |
2019 |
Journal article |
BOURGEON - RENAULT, D., M. DERBAIX, E. JARRIER, C. PETR, "Transport narratif et expérience de consommation transmedia dans le domaine culturel", International Journal of Arts Management, Winter 2019, vol. 21, no. 2, pp. 27 - 42 |
2019 |
Journal article |
DERBAIX, C., M.DERBAIX, "Intergenerational transmissions and sharing of musical taste practices", Journal of Marketing Management, December 2019, vol. 35, no. 17-18, pp. 1600-1623 |
2019 |
Journal article |
GOULDING, C., M.DERBAIX, "Consuming Material Authenticity in the Age of Digital reproduction", European Journal of Marketing, March 2019, vol. 53, no. 3, pp. 545 - 564 |
2019 |
Journal article |
DERBAIX, C., I.PONCIN, M.DERBAIX, A.NAGLIERI, A.DERBAIX, "Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques", Revue Française de Gestion, October 2017, vol. 43, no. 268, pp. 97-132 |
2017 |
Journal article |
DERBAIX, M., D.BOURGEON - RENAULT , E.JARRIER, C.PETR , "Transmedia Experience and Narrative Transportation", Journal of Marketing Trends, May 2017, vol. 4, no. 2, pp. 39-48 |
2017 |
Journal article |
DERBAIX, M., C.DERBAIX, M.KINDT, M. L.FERNANDEZ, M.KORCHIA, "Transmissions culturelles entre parents et enfants : le cas des goûts musicaux", Management & Avenir, Summer 2016, vol. 87, no. 5, pp. 151-174 |
2016 |
Journal article |
HOTA, M., M.DERBAIX, "A Real Child in a Virtual World: Exploring whether Children’s Participation in MMORPGS Transform them into Virtual Shoppers", International Journal of Retail and Distribution Management, November 2016, vol. 44, no. 11, pp. 1132 - 1148 |
2016 |
Journal article |
DERBAIX, M., A.GOMBAULT, "Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio", Journal of Marketing Management, Fall 2016, vol. 32, no. 15-16, pp. 1458-1477 |
2016 |
Journal article |