Maud DERBAIX

Marketing

Maud Derbaix is Associate Professor of Marketing at KEDGE Business School and a member of the Creative Industries Research Group. Her research interests focus on consumer behaviour within the context of arts and cultural activities including performing arts, live events and cultural heritage. 

 

    Recent publications
    Publication Year of publication Type of publication
    Derbaix, M., Derbaix, Ch., Kindt, M., Korchia, M., Fernandez, M.L. (2016). Transmissions culturelles entre parents et enfants : Le cas des goûts musicaux, Management & Avenir, 87, Août-Septembre, 151-174 2016 Refereed Article
    Hota, M., Derbaix, M. (2016). A real child in a virtual world: Exploring whether children’s participation in MMORPGS transform them into virtual shoppers. International Journal of Retail and Distribution Management, 44 (11), 1132- 1148 2016 Refereed Article
    Derbaix M., Gombault A., "Selling the Invisible to Create an Authentic Experience: Imagination at Work at Cézanne's Studio", Journal of Marketing Management, DOI: 10.1080/0267257X.2016.1199588 2016 Refereed Article
    Dessart, L., Veloutsou, C., Morgan-Thomas, A. (2016). Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, Special Issue on Customer Engagement , 32 (5-6), 399-426 2016 Refereed Article
    DECROP Alain ; DERBAIX Maud "Artist-related Determinants of Music Concert Prices", Psychology & Marketing, vol.31, n°8, August 2014, pp. 660-669 2014 Refereed Article
    DERBAIX, Maud ; DERBAIX, Christian. " Les tournées du souvenir : des générations en quête d’authenticité ? ", Recherche et Applications en Marketing, vol. 25, n°3, septembre 2010, pp. 57-84 2010 Refereed Article
    DERBAIX, Maud ; Leheut E. ; Derbaix C. ; Stenmans G. “Gratuité, valeur perçue et consentement à payer : une application aux matchs de l’équipe nationale belge de basket-ball”, Décisions Marketing, n°59, juillet-septembre 2010 2010 Refereed Article
    DERBAIX Maud. "Valeur et comportement de consommation culturelle : Concepts, mesures et relations", in I. Assassi, D.Bourgeon, M. Filser (eds.), Recherches en Marketing des Activités Culturelles , Paris : Vuibert (Entreprendre), mai 2010, pp. 261-280 2010 Chapter
    Kedge Insights
    Insights Others authors Category Expertise
    Heritage-based museums: how to create an authentic experience from scratch? Anne GOMBAULT Publication highlight
    Creative Industries & Culture
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