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Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| DERBAIX, M., M.KORCHIA, "Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices", Journal of Consumer Behaviour, 2019, vol. 18, no. 2, pp. 109-119 | 2019 | Journal article |
| BOURGEON - RENAULT, D., M.DERBAIX, E.JARRIER, C.PETR, "Transport narratif et expérience de consommation transmedia dans le domaine culturel", International Journal of Arts Management, Winter 2019, vol. 21, no. 2, pp. 27 - 42 | 2019 | Journal article |
| DERBAIX, C., M.DERBAIX, "Intergenerational transmissions and sharing of musical taste practices", Journal of Marketing Management, December 2019, vol. 35, no. 17-18, pp. 1600-1623 | 2019 | Journal article |
| GOULDING, C., M.DERBAIX, "Consuming Material Authenticity in the Age of Digital reproduction", European Journal of Marketing, March 2019, vol. 53, no. 3, pp. 545 - 564 | 2019 | Journal article |
| DERBAIX, C., I.PONCIN, M.DERBAIX, A.NAGLIERI, A.DERBAIX, "Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques", Revue Française de Gestion, October 2017, vol. 43, no. 268, pp. 97-132 | 2017 | Journal article |
| DERBAIX, M., D.BOURGEON - RENAULT , E.JARRIER, C.PETR , "Transmedia Experience and Narrative Transportation", Journal of Marketing Trends, May 2017, vol. 4, no. 2, pp. 39-48 | 2017 | Journal article |
| DERBAIX, M., C.DERBAIX, M.KINDT, M. L.FERNANDEZ, M.KORCHIA, "Transmissions culturelles entre parents et enfants : le cas des goûts musicaux", Management & Avenir, Summer 2016, vol. 87, no. 5, pp. 151-174 | 2016 | Journal article |
| DERBAIX, M., A.GOMBAULT, "Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio", Journal of Marketing Management, Fall 2016, vol. 32, no. 15-16, pp. 1458-1477 | 2016 | Journal article |
| HOTA, M., M.DERBAIX, "A Real Child in a Virtual World: Exploring whether Children’s Participation in MMORPGS Transform them into Virtual Shoppers", International Journal of Retail and Distribution Management, November 2016, vol. 44, no. 11, pp. 1132 - 1148 | 2016 | Journal article |
Pedagogy
Marketing
- Consumer Behaviour
- Arts & Culture Marketing
Kedge Insights
| Insights | Others authors | Category | Expertise |
|---|---|---|---|
| Heritage-based museums: how to create an authentic experience from scratch? | Anne GOMBAULT | Publication highlight |
Creative Industries & Culture |