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Jonas HOLMQVIST

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Jonas Holmqvist is Associate Professor of Marketing at Kedge Business School. His research on language use in services is internationally recognised and published in leading journals such as Journal of Service Research, International Journal of Research in Marketing, Journal of Business Research, and European Journal of Marketing. He is also working on luxury marketing, particularly the perceived value of luxury; he works regularly with leading companies in the field of luxury, and is guest editor for Journal of Business Research for a special issue on ‘Unconventional Luxury’.

    Recent publications
    Publication Year of publication Type of publication
    DIAZ RUIZ, C., J.HOLMQVIST, L.PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024 2020 Journal article
    HOLMQVIST, J., C.DIAZ RUIZ, L.PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513 2020 Journal article
    HOLMQVIST, J., J.WIRTZ, M. P.FRITZE, "Luxury in the Digital Age: A multi-actor service encounter perspective" Forthcoming Journal of Business Research 2020 Journal article
    THOMSEN, T., J.HOLMQVIST, S.VON WALLPACH, A.HEMETSBERGER, R.BELK, "Conceptualizing unconventional luxury", Journal of Business Research, 2020, vol. 116, pp. 441-445 2020 Journal article
    WIRTZ, J., J.HOLMQVIST, M. P.FRITZE, "Luxury Services" Forthcoming Journal of Service Management 2020 Journal article
    HOLMQVIST, J., Y.VAN VAERENBERGH, R.LUNARDO, M.DAHLÉN, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129 2019 Journal article
    JIMENEZ, A., J.HOLMQVIST, D.JIMÉNEZ, "Cross-border communication and private participation projects: the role of genealogical language distance", Management International Review, 2019, vol. 59, no. 6, pp. 1009-1033 2019 Journal article
    KRAAK, J., J.HOLMQVIST, "The authentic service employee: Service employees' language use for authentic service experiences", Journal of Business Research, 2017, vol. 72, pp. 199-209 2017 Journal article
    HOLMQVIST, J., C.DIAZ RUIZ, "Service ecosystems, markets and business networks", The TQM Journal, 2017, vol. 29, no. 6, pp. 800-810 2017 Journal article
    HOLMQVIST, J., Y.VAN VAERENBERGH, C.GRÖNROOS, "Language use in services: Recent advances and directions for future research", Journal of Business Research, 2017, vol. 72, pp. 114-118 2017 Journal article
    HOLMQVIST, J., R.LUNARDO, "The impact of an exciting store environment on consumer pleasure and shopping intentions", International Journal of Research in Marketing, 2015, vol. 32, no. 1, pp. 117-119 2015 Journal article
    HOLMQVIST, J., D.GUEST, C.GRÖNROOS, "The role of psychological distance in value creation", Management Decision, 2015, vol. 53, no. 7, pp. 1430-1451 2015 Journal article
    Pedagogy

    Marketing

    • Luxury marketing, services marketing
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