Jonas HOLMQVIST

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Jonas Holmqvist is Associate Professor of Marketing at Kedge Business School. His research on language use in services is internationally recognised and published in leading journals such as Journal of Service Research, International Journal of Research in Marketing, Journal of Business Research, and European Journal of Marketing. He is also working on luxury marketing, particularly the perceived value of luxury; he works regularly with leading companies in the field of luxury, and is guest editor for Journal of Business Research for a special issue on ‘Unconventional Luxury’.

    Recent publications
    Publication Year of publication Type of publication
    Holmqvist, J., Van Vaerenbergh, Y., Grönroos, C. (2017). Language use in services: Recent advances and directions for future research. Journal of Business Research, 72, March, 114-118 2017 Refereed Article
    Holmqvist, J., Diaz-Ruiz, C. (2017). Service Ecosystems, Markets, and Business Networks – what is the difference? A horizontal literature review. The Total Quality Management Journal, 29 (6), 800-810 2017 Refereed Article
    Kraak, J., Holmqvist, J. (2017). The Authentic Service Employee: Service Employees’ Language Use for Authentic Service Experiences. Journal of Business Research, 72, March, 199-209 2017 Refereed Article
    Johannes KRAAK, Jonas HOLMQVIST; "The Authentic Service Employee: Service Employees’ Language Use for Authentic Service Experiences", Journal of Business Research, Forthcoming 2016 Refereed Article
    Jonas HOLMQVIST ; Renaud LUNARDO "The Impact of an exciting store environment on consumer pleasure and shopping behavior”, International Journal of Research in Marketing, vol. 32, n°1, 117-119 2015 Refereed Article
    Jonas HOLMQVIST ; Christian GRÖNROOS ; Duncan GUEST, « The role of psychological distance in value creation », Management Decision, Vol. 53, Iss: 7, 2015, pp. 1430 - 1451 2015 Refereed Article
    Yves Van VAERENBERGH ; Jonas HOLMQVIST "Examining the relationship between language divergence and word-of-mouth intentions", Journal of Business Research, vol. 67, n°8, August 2014, pp. 1601-1608 2014 Refereed Article
    Jonas HOLMQVIST ; Yves Van VAERENBERGH ; Christian GRÖNROOS "Consumer willingness to communicate in a second language: Communication in service settings", Management Decision, vol. 52, n°5, June 2014, pp. 950 - 966 2014 Refereed Article
    Jonas HOLMQVIST ; Yves Van VAERENBERGH ; Christian GRÖNROOS "Consumer willingness to communicate in a second language: Communication in service settings", Management Decision, vol. 52, n°5, pp. 950 - 966 2014 Refereed Article
    Yves Van VAERENBERGH ; Jonas HOLMQVIST. "Speak my language if you want my money: Service language influence on consumer tipping behaviour", European Journal of Marketing, vol. 47, n°8,pp. 1276-1292 2013 Refereed Article
    Jonas HOLMQVIST ; Yves VAN VAERENBERGH. "Perceived Importance of Native Language Use: High- and Low- Involvement Service Encounters", Service Industries Journal, vol. 33, n°15-16, 2013, pp. 1659-1671 2013 Refereed Article
    Jonas HOLMQVIST ; GRÖNROOS, Christian. "How does language matter for services? Challenges and propositions for service research", Journal of Service Research, vol. 15, 4, Novembre 2012, pp. 430-442 2012 Refereed Article
    Holmqvist, J.(2011). Consumer Language Preferences: A cross-cultural perspective. Managing Service Quality 21 (2) (March 2011) 2011 Refereed Article
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