Florence CRESPIN MAZET

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Florence Crespin-Mazet is Associate Professor of Marketing at KEDGE Business School and Academic Director of the Business Engineering Porgram of KBS in Toulon. She obtained her PhD at the University of Manchester (2007) on co-development as a marketing strategy in project business. Florence also holds a DEA from the University Lyon 3, an MBA from Illinois State University (USA), as well as an MSc degree from ESSCA Business School. She specializes in business-to-business marketing, as well as the marketing and negotiation of projects and complex solutions.  Her current research interests focus on the development of relational and services logics in project business; innovation in networks; knowing communities as alternative modes of knowledge development as well as innovation in the construction industry. Florence is an active member of the KCO Community of Kedge Business School (https://kco.kedge.edu) gathering both academics and practicioners, sharing the same interest for exploring and exploiting the role of communities in the firm's development. The KCO Community currently works on the joint- production of a book on community management (more than 50 conitrbutors) ;  Florence is one of its editors. Florence has worked with several large organisations including Air Liquide, Arcadis, Bouygues, EDF, Kéolis, Saint-Gobain, Spie batignolles, Safran, and Schneider-Electric.

    Recent publications
    Publication Year of publication Type of publication
    GOGLIO-PRIMARD, K., O. DE SURREL DE SAINT JULIEN, F. CRESPIN MAZET, "Fertilizing the Indian milieu of ocular and plastic surgery in Delhi: the role of a global agent" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021 2021 Book chapter
    CRESPIN MAZET, F., A.INGEMANSSON HAVENVID, A.LINNÉ, "Organising communities for construction innovation — examples from the French and Swedish construction sectors" in The Connectivity of Innovation in the Construction Industry., Havenvid M., Linne A., Bygballe L. & Harty C. Eds, Routledge, pp. 306, 2019 2019 Book chapter
    CRESPIN MAZET, F., F.ROMESTANT, R.SALLE, "The co-development of innovative projects in CoPS activities", Industrial Marketing Management, 2019, vol. 79, pp. 71-83 2019 Journal article
    CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44 2017 Journal article
    CRESPIN MAZET, F., P.JACOB - "Business Development au Yakastan Oriental ou comment agir avec le marketing d'affaires" - 2017, CCMP, France 2017 Case Study
    Teaching domains

    Marketing

    • Business-to-business marketing, complex solutions
    • project and complex solutions
    • Complex, btob negotiation
    • Solutions Marketing
    Research domains

    Innovation

    • Innovation in project activities

    Marketing

    • Project marketing & systems selling

    Knowledge Management

    • Knowledge Management, knowledge communities, communities of practice
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