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Florence CRESPIN MAZET

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Florence Crespin-Mazet is Associate Professor of Marketing at KEDGE Business School. She obtained her PhD at the University of Manchester (2007) on co-development as a marketing strategy in project business. Florence also holds a DEA from the University Lyon 3, an MBA from Illinois State University (USA), as well as an MSc degree from ESSCA Business School. She specializes in business-to-business marketing, as well as the marketing and negotiation of projects and complex solutions.  Her current research interests focus on the development of relational and services logics in project business; innovation in networks; knowing communities as alternative modes of knowledge development as well as innovation in the construction industry. Florence has worked with several large organisations including Air Liquide, Arcadis, Bouygues, EDF, Kéolis, Saint-Gobain, Spie batignolles, Safran, and Schneider-Electric.

    Recent publications
    Publication Year of publication Type of publication
    CRESPIN MAZET, F., A.INGEMANSSON HAVENVID, A.LINNÉ, "Organising communities for construction innovation — examples from the French and Swedish construction sectors" in The Connectivity of Innovation in the Construction Industry., Havenvid M., Linne A., Bygballe L. & Harty C. Eds, Routledge, pp. 306, 2019 2019 Book chapter
    CRESPIN MAZET, F., F.ROMESTANT, R.SALLE, "The co-development of innovative projects in CoPS activities", Industrial Marketing Management, 2019, vol. 79, pp. 71-83 2019 Journal article
    CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44 2017 Journal article
    CRESPIN MAZET, F., P.JACOB - "Business Development au Yakastan Oriental ou comment agir avec le marketing d'affaires" - 2017, CCMP, France 2017 Case Study
    CRESPIN MAZET, F., M.INGEMANSSON HAVENVID, Å.LINNÉ, "Antecedents of project partnering in the construction industry — The impact of relationship history", Industrial Marketing Management, 2015, vol. 50, pp. 4-15 2015 Journal article
    GOGLIO-PRIMARD, K., F.CRESPIN MAZET, "Organizing Open Innovation in Networks – the role of boundary relations", Management International, 2015, vol. 19, pp. 135-147 2015 Journal article
    Pedagogy

    Marketing

    • Business-to-business marketing, complex solutions
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