Florence CRESPIN MAZET

Florence Crespin-Mazet is Associate Professor of Marketing at KEDGE Business School and Academic Director of the Business Engineering Porgram of KBS in Toulon. She obtained her PhD at the University of Manchester (2007) on co-development as a marketing strategy in project business. Florence also holds a DEA from the University Lyon 3, an MBA from Illinois State University (USA), as well as an MSc degree from ESSCA Business School. She specializes in business-to-business marketing, as well as the marketing and negotiation of projects and complex solutions.  Her current research interests focus on the development of relational and services logics in project business; innovation in networks; knowing communities as alternative modes of knowledge development as well as innovation in the construction industry. Florence is an active member of the KCO Community of Kedge Business School (https://kco.kedge.edu) gathering both academics and practicioners, sharing the same interest for exploring and exploiting the role of communities in the firm's development. The KCO Community currently works on the joint- production of a book on community management (more than 50 conitrbutors) ;  Florence is one of its editors. Florence has worked with several large organisations including Air Liquide, Arcadis, Bouygues, EDF, Kéolis, Saint-Gobain, Spie batignolles, Safran, and Schneider-Electric.