Florence Crespin-Mazet is Associate Professor of Marketing at KEDGE Business School. She obtained her PhD at the University of Manchester (2007) on co-development as a marketing strategy in project business. Florence also holds a DEA from the University Lyon 3, an MBA from Illinois State University (USA), as well as an MSc degree from ESSCA Business School. She specializes in business-to-business marketing, as well as the marketing and negotiation of projects and complex solutions. Her current research interests focus on the development of relational and services logics in project business; innovation in networks; knowing communities as alternative modes of knowledge development as well as innovation in the construction industry. Florence has worked with several large organisations including Air Liquide, Arcadis, Bouygues, EDF, Kéolis, Saint-Gobain, Spie batignolles, Safran, and Schneider-Electric.