Aleksej HEINZE

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Aleksej Heinze is an Associate Professor in Digital Marketing and received his doctorate in 2008 from Salford Business School, UK. His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. This book builds on the Passport to Trade 2.0 project, which developed free business culture guides, including Social Media Etiquette, across 31 European countries - http://businessculture.org and a free Massive Open Online Course in the use of Social Media for International Business development.  Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing - http://mastersindigitalmarketing.org including the #passion4digital community.

    Recent publications
    Publication Year of publication Type of publication
    NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2022 2022 Journal article
    HEINZE, A., "Search engine optimisation Strategy implementation" in Digital and Social Media Marketing: A results Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 7, pp. 175- 229, 2020 2020 Book chapter
    IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Content marketing" in Digital and Social Media Marketing A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 9, pp. 230- 256, 2020 2020 Book chapter
    QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27 2020 Journal article
    HEINZE, A., A. FENTON - "How Can Public Desire Grow in the Global Fast Fashion Industry?" - 2020, The Case Centre, Bedfordshire, UK, Great Britain 2020 Case Study
    FENTON, A., A. HEINZE - "Fan Fit: developing a sports club social media and fitness app to engage fans" - 2020, The Case Centre, Great Britain 2020 Case Study
    VAUDOUR, F., A. HEINZE, "Software as a service: Lessons from the video game industry", Global Business and Organizational Excellence, 2020, vol. 39, no. 2, pp. 31–40 2020 Journal article
    FLETCHER, G., A. HEINZE, "Doing a forensic internal audit of your organisation – skills, resources, culture, resistance" in Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 11, pp. 96-103, 2019 2019 Book chapter
    FENTON, A., K.GALLAGHER, A.HEINZE, "Conducting a competitor analysis in the digital age" in Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 9, pp. 80 - 86, 2019 2019 Book chapter
    HEINZE, A., M.GRIFFITHS, A.FENTON, G.FLETCHER, "Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.", Global Business and Organizational Excellence, 2018, vol. 37, no. 4, pp. 6-13 2018 Journal article
    HEINZE, A., S.SAHADEV - "Digital business model: planning for the future for Marshall's Florist" - 2018, The Case Centre, Great Britain 2018 Case Study
    Teaching domains

    Marketing

    Methodology

    Research domains

    Marketing

    • Digital Marketing

    Other