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Fanny CAPEAU is Associate Director of the Master in Management (Grande Ecole) Program at Kedge BS and Assistant Professor in the Marketing Department. She graduated from the HEC Grande Ecole Program in 2007 and worked for ten years in SMEs and large groups in the cosmetics and environmental biotechnology sectors, where she was Marketing and Development Director. She has been teaching at KEDGE since 2015 on the MSc and PGE, on the product manager function, marketing management and product and service innovation. She also works on the development of experiential learning in her courses by building pedagogical devices that integrate companies into the programs and courses (workshops, case studies, conferences, etc.). She holds a PhD in Management Sciences from the IAE of Aix-Marseille, and she is particularly interested in the field of retail, relational marketing, and consumer participation, placing her work in the Transformative Consumer Research stream.

    Recent publications
    Publication Year of publication Type of publication
    CAPEAU, F., D. CASTAGNONI, T. WHITE - "Danone Eaux France Volvic ou Evian: quelle marque pour cibler le marché des boissons pour enfants" - 2020, CCMP, Paris, France 2020 Case Study
    CAPEAU, F., T. WHITE - "Danone Eaux France Comment relancer la marque Volvic sur le marché des boissons pour enfants?" - 2020, CCMP, France 2020 Case Study
    CAPEAU, F., T. WHITE - "Danone Waters France Relaunching the Volvic brand on the kids’ beverage market" - 2020, CCMP, France 2020 Case Study
    CASTAGNONI, D., F. CAPEAU - "Palais des Thés ou comment optimiser la communication digitale" - 2018, CCMP 2018 Case Study
    CASTAGNONI, D., F. CAPEAU - "Palais des Thés ou comment associer raffinement et éthique" - 2017, CCMP 2017 Case Study
    CASTAGNONI, D., F. CAPEAU - "Kusmi Tea® ou comment innover sur le marché du thé" - 2016, CCMP 2016 Case Study
    Teaching domains


    • Innovation in Product and Service development
    • Marketing Management
    • Retail
    • Product and Category Management
    • Marketing Strategy
    Research domains


    • Innovation for Product and Service Development

    Customer Relationship Management (CRM)

    • Engagement Marketing

    Consumer Behavior

    • Consumer Participation
    • Transformative Consumer Research

    Agri-food business

    • Alternative food consumption
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