Fanny CAPEAU

Fanny CAPEAU is an assistant professor in the Marketing Department. She completed the HEC Grande Ecole Program in 2007 and has since accumulated over a decade of experience in marketing executive roles within SMEs and large corporations in the cosmetics and environmental biotechnology sectors. She earned her Ph.D. in Management Sciences from the IAE of Aix-Marseille in 2021. She has published articles in journals such as the Journal of Business Research. Her professional interests include marketing strategy, product and service innovation, relational marketing, consumer engagement, and alternative consumption. She places particular emphasis on integrating sustainability into marketing practices. Since 2015, she has been teaching at KEDGE on the MSc and PGE programs, delivering courses related to its area of expertise. She incorporates her professional experience into her courses to develop experiential learning by building pedagogical devices that integrate companies into the programs and courses (workshops, case studies, conferences, etc.).