Graduate of a “DEA” in corporate strategy from the IAE of Aix-en-Provence and holder of a doctorate in management sciences issued by the IAE Aix-en-Provence, Cédric Ghetty has held several teaching positions in the world of teaching for more than fifteen years and has been involved in different schools (Essec Executive, Skema, Kedge Bs etc.). He was a permanent professor at the School of Management Leonardo da Vinci in charge of the Master E-business and created the research laboratory of the school of which he was the director for 4 years. Cédric Ghetty is also the co-founder of a start-up in the world of higher education. He recently became Director of the La Rochelle Digital School, a school within the Sup de Co La Rochelle group. He joined KedgeBS on September 1, 2017 and developed the Digital Marketing & Sales MSc.