Alexandra COUSTON

Alexandra Couston holds a PhD in Management Sciences from the University of Aix Marseille, focusing on coopetition strategies. She is currently a senior lecturer at KEDGE BS in the field of marketing. She has published in academic journals such as Management International, Gestion et Management Public, Management Sciences, the RSG, Global Business and Organizational Excellence, Higher Education Quaterly and has spoken in media such as The Conversation, Institut de la Gestion Publique et du Développement Économique, on cooperation, public-private partnerships, alliances and change in organizations. After working in marketing and communications for SMEs since 1987, in 2001 she created the EGCMP bac+3 school & Euromed Bachelor program within the Euromed Management group, which she joined in 2007. She then held the positions of Director of Communications, Director of post-baccalaureate programs (PMF, CESEMED, KEDGE bachelor), and Deputy Director of Innovation and Cross-functional Projects for KEDGE programs. In 2020, she creates the École entrepreneuriale, an inclusion program for 18-30 year-olds with entrepreneurial potential who have dropped out of school. In 2021, she launches the Hub des Talents project and teaching assistants for KEDGE BS's undergraduate programs, to limit the dropout rate in higher education by supporting the progress of new bachelors students. She is interested in entrepreneurship, organizational change, educational innovation, institutional marketing, public management and public-private cooperation. She also assists small and medium-sized businesses in managing contentious issues, making strategic choices and moving forward.