Alexandra Couston has a PhD in Management Sciences from the IMPGT, Aix-Marseille University. She worked in the marketing and communication groups of medium-sized companies and taught for 20 years undergraduate-level classes at CCIMP. She founded the undergraduate school Ecole de Gestion et de Commerce Marseille Provence in 2001, which then became part of the Euromed Management Group (EMG) since 2007. At EMG, Dr Couston took on the responsibilities of Director of Communication, Director of Graduate Studies (PMF, CESEMED, Kedge bachelor), and co-Director of Innovation and Transverse Projects for Kedge's programs. She is now an assistant Professor of marketing at Kedge BS. Her research interests lie in the fields of institutional marketing, territorial marketing, public administration management, and public administration-private companies coopetition.