Alexandra COUSTON

Alexandra Couston holds a PhD in Management Sciences from the University of Aix Marseille. She is currently an associate professor at KEDGE BS in the field of marketing. She has published in academic journals such as Management International, Gestion et Management Public, Management Sciences, la RSG, Global Business and Organizational Excellence, and reported in media such as The Conversation, Institut de la Gestion Publique et du Développement Économique, on cooperation, public-private partnerships, and alliances. After working in marketing and communications for SMEs, she created the EGCMP & Euromed Bachelor programs within the Euromed Management group, which she joined in 2007. She then held the positions of Director of Communications, Director of post-baccalaureate programs (PMF, CESEMED, KEDGE bachelor), and Deputy Director of innovation and cross-functional projects for the KEDGE programs. In 2020 she created the Entrepreneurial School, an inclusion programme for 18-30 year olds with entrepreneurial potential who have dropped out of school. In 2021 she is launching the Talent Hub project and teaching assistants for KEDGE BS's undergraduate programs. She is interested in entrepreneurship, organizational change, educational innovation, institutional marketing, public management, and public-private cooperation.