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Student Executive

Alexandra COUSTON

Marketing

Kedge Bachelor Program Director

alexandra.couston@kedgebs.com

Alexandra Couston has a PhD in Management Sciences from the IMPGT, Aix-Marseille University. She worked in the marketing and communication groups of medium-sized companies and taught for 20 years undergraduate-level classes at CCIMP. She founded the undergraduate school Ecole de Gestion et de Commerce Marseille Provence in 2001, which then became part of the Euromed Management Group (EMG) since 2007. At EMG, Dr Couston took on the responsibilities of Director of Communication, Director of Graduate Studies (PMF, CESEMED, Kedge bachelor), and co-Director of Innovation and Transverse Projects for Kedge's programs. She is now an assistant Professor of marketing at Kedge BS. Her research interests lie in the fields of institutional marketing, territorial marketing, public administration management, and public administration-private companies coopetition.

Recent publications

Publication	Year of publication	Type of publication
COUSTON, A., M.GRISOLI, "De l'appropriation des contraintes à l'initiative stratégique : L’'étude de deux constructions institutionnelles universitaires", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, February 2020, vol. 136/2020, no. 136, pp. 67-96	2020	Journal article
COUSTON, A., F.LARAT, R.FOUCHET, O.KERAMIDAS, "Les stratégies d’alliance à l’international des universités françaises et des écoles de service public: l’apport de l’analyse en termes de coopétition", Gestion et Management Public, 2019, vol. 7, no. 2, pp. 13-29	2019	Journal article
COUSTON, A., I.PIGNATEL, "De l’institution à l’acteur : le rôle de la légitimité dans le changement institutionnel, le cas de l’Enseignement Supérieur et de la Recherche (ESR)", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, Winter 2018, no. 127, pp. 243-270	2018	Journal article
COUSTON, A., I.PIGNATEL, "PhDs and business: nonsense or a real opportunity.", Global Business and Organizational Excellence, Winter 2018, vol. 37, no. 2, pp. 49-58	2018	Journal article
COUSTON, A., I.PIGNATEL, "L’adéquation de la formation doctorale en France aux besoins de l’entreprise : l’éclairage par les compétences.", Revue Sciences de Gestion, Fall 2017, vol. 52éme annnée, no. 287-288, pp. 23-30	2017	Journal article

Pedagogy

Marketing

Kedge Insights

Insights	Others authors	Category	Expertise
Les coulisses de la filière viticole en temps de crise	None	Expert’s view	Wine and Spirits
Pourquoi les millennials aiment tant le rosé	None	Published in The Conversation	Wine and Spirits
L’entretien annuel d’évaluation, l’outil oublié pour détecter les talents	Isabelle PIGNATEL	Published in The Conversation	Healthcare & Innovation