Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| MAILLE, V., M.MORRIN, R.REYNOLDS-MCILNAY, "On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues", Journal of Marketing Research, 2020, vol. 57, no. 1, pp. 100-117 | 2020 | Journal article |
| NENKOV, G., M.MORRIN, V.MAILLE, T.RANK-CHRISTMAN, M.LWIN, "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality", Journal of Business Research, 2019, vol. 95, pp. 428-441 | 2019 | Journal article |
| MAILLE, V., "Comment gérer les sensations tactiles, thermiques et motrices du client ?" in Le marketing sensoriel et expérientiel du point de vente., Sophie Rieunier Ed., Dunod, pp. 185-223, 2017 | 2017 | Book chapter |
| MAILLE, V., N.FLECK, P.RAGHUBIR, "What a Strange Bottle! Effects of Perceived Congruence of a Package Design" in The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.., Colin L. Campbell Ed., Springer International Publishing, pp. 582-585, 2017 | 2017 | Book chapter |
| PONCIN, I., M.GARNIER, V.MAILLE, "A Merchant Virtual Universe as an innovative and competitive online retail setting: a dynamic perspective on the immersion process" in Successful technological integration for competitive advantage in retail settings., Eleonora Pantano Ed., IGI Global, pp. 43-75, 2015 | 2015 | Book chapter |
Teaching domains
Marketing
- Consumer behavior, Marketing research, Research methods, Statistics and SPSS