Virginie MAILLE

Virginie Maille is a professor of marketing and a researcher at KEDGE Business School. She is also a visiting professor at Ecole Supérieure des Affaires in Beirut. She received her Doctorate in Management Studies from Montpellier I University and her Habilitation à Diriger des Recherches (French Qualification for Ph.D. Supervision) from Paris-Dauphine University. She has now over 25 years of experience in teaching, researching and academic administration. Her primary research interest is information processing and how the consumer is affected by various marketing cues, more particularly sensory information and incongruent information. She is also interested in consumer deviant behaviors, such as therapeutic non-compliance, excessive consumption, or unethical behaviors. She published articles in peer reviewed journals such as Journal of Marketing Research, Journal of Business Research, Recherche et Applications en Marketing, Advances in Consumer Research. She also contributed to a collective book dedicated to sensory and experiential marketing in points of sale.