Frédéric PREVOT


Head of the Marketing Center of Excellence

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Frédéric Prévot is Senior Professor in Strategy and International Management at KEDGE Business School. He was the Associate Dean of the Faculty (2013-2016 and 2017-2018), the Director of Accreditations (2016-2017) and the Head of the Strategy Department (2005-2008). Frédéric obtained his PhD at Aix-Marseille University and his HDR (Habilitation à Diriger des Recherches) at the University of Lyon (IAE). He is an alumnus of the International Teachers Program at IMD (Lausanne, Switzerland) and he was a visiting professor at the Cameron School of Business at the University of North Carolina at Wilmington (USA). His research interests include inter-firm relationships (alliances and joint-ventures), competence-based management and corporate reputation.

    Recent publications
    Publication Year of publication Type of publication
    DUCASSY, I., F. PREVOT - "Ubisoft-Vivendi : histoire d'une guerre d'indépendance" - 2019, CCMP 2019 Case Study
    DUCASSY, I., F.PREVOT - "Ubisoft-Vivendi History of an independence war" - 2019, CCMP, France 2019 Case Study
    KIN, V., N.FABBE-COSTES, F.PREVOT, "Ambidextrie en contexte interorganisationnel", Revue Française de Gestion, 2018, vol. 44, no. 274, pp. 91-109 2018 Journal article
    MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105 2017 Journal article
    MAYRHOFER, U., F.PREVOT, D.TRIKI, "La durée d’existence des coentreprises internationales", Revue Française de Gestion, 2016, vol. 42, no. 257, pp. 53-70 2016 Journal article
    Teaching domains



    Research domains


    Strategic Management

    International Business

    Developing Countries

    BtoB Marketing

    Kedge Insights
    Insights Others authors Category Expertise
    Carrières et parité : les business schools sont de mauvaises élèves None Published in The Conversation
    Bœuf, balles et Bible : ces puissants réseaux qui portent le candidat Bolsonaro au Brésil None Published in The Conversation
    Identifier et différencier les pays émergents None Xerfi video
    Marketing & new consumption
    Echec et succès des alliances entre entreprises None Xerfi video
    HBR publication
    Innovation & Entrepreneurship
    Manager la réputation de l'entreprise None Xerfi video
    Marketing & new consumption
    Etude publiée dans Management International : Corruption et Survie des Multinationales Virginie VIAL Xerfi video
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