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Frédéric PREVOT

Strategy-Sustainability-Entrepreneurship

Head of the Marketing Center of Excellence

frederic.prevot@kedgebs.com

Frédéric Prévot is Senior Professor in Strategy and International Management at KEDGE Business School. He was the Associate Dean of the Faculty (2013-2016 and 2017-2018), the Director of Accreditations (2016-2017) and the Head of the Strategy Department (2005-2008). Frédéric obtained his PhD at Aix-Marseille University and his HDR (Habilitation à Diriger des Recherches) at the University of Lyon (IAE). He is an alumnus of the International Teachers Program at IMD (Lausanne, Switzerland) and he was a visiting professor at the Cameron School of Business at the University of North Carolina at Wilmington (USA). His research interests include inter-firm relationships (alliances and joint-ventures), competence-based management and corporate reputation.

Recent publications

Publication	Year of publication	Type of publication
DUCASSY, I., F.PREVOT - "Ubisoft-Vivendi History of an independence war" - 2019, CCMP, France	2019	Case Study
DUCASSY, I., F.PREVOT - "Ubisoft-Vivendi : histoire d'une guerre d'indépendance" - 2019, CCMP	2019	Case Study
KIN, V., N.FABBE-COSTES, F.PREVOT, "Ambidextrie en contexte interorganisationnel", Revue Française de Gestion, 2018, vol. 44, no. 274, pp. 91-109	2018	Journal article
MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105	2017	Journal article
MAYRHOFER, U., F.PREVOT, D.TRIKI, "La durée d’existence des coentreprises internationales", Revue Française de Gestion, 2016, vol. 42, no. 257, pp. 53-70	2016	Journal article
KIN, V., P.MESCHI, F.PREVOT, "Les pays émergents : émergence, croissance ou maturité du thème dans la recherche en management international ? Une étude bibliométrique", Management International, 2015, vol. 19, no. 4, pp. 20-34	2015	Journal article

Teaching domains

Strategy

Management

Research domains

Strategy

Strategic Management

International Business

Developing Countries

BtoB Marketing

Kedge Insights

Insights	Others authors	Category	Expertise
Carrières et parité : les business schools sont de mauvaises élèves	None	Published in The Conversation	Other
Bœuf, balles et Bible : ces puissants réseaux qui portent le candidat Bolsonaro au Brésil	None	Published in The Conversation	Other
Identifier et différencier les pays émergents	None	Video Xerfi	Marketing & new consumption
Echec et succès des alliances entre entreprises	None	Video Xerfi Paru dans HBR	Innovation & Entrepreneurship
Etude publiée dans Management International : Corruption et Survie des Multinationales	Virginie VIAL	Video Xerfi	Sustainability
Manager la réputation de l'entreprise	None	Video Xerfi	Marketing & new consumption