Frédéric PREVOT

Strategy-Sustainability-Entrepreneurship

Head of the Marketing Center of Excellence

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Frédéric Prévot is Senior Professor in Strategy and International Management at KEDGE Business School. He was the Associate Dean of the Faculty (2013-2016 and 2017-2018), the Director of Accreditations (2016-2017) and the Head of the Strategy Department (2005-2008). Frédéric obtained his PhD at Aix-Marseille University and his HDR (Habilitation à Diriger des Recherches) at the University of Lyon (IAE). He is an alumnus of the International Teachers Program at IMD (Lausanne, Switzerland) and he was a visiting professor at the Cameron School of Business at the University of North Carolina at Wilmington (USA). His research interests include inter-firm relationships (alliances and joint-ventures), competence-based management and corporate reputation.

    Recent publications
    Publication Year of publication Type of publication
    DUCASSY, I., F. PREVOT - "L'introduction en bourse de Ferrari" - 2024, CCMP, Paris 2024 Case Study
    DUCASSY, I., F. PREVOT - "Ferrari's IPO" - 2024, CCMP, Paris 2024 Case Study
    PREVOT, F., J. EDEH, "Beyond funding: The moderating role of firms’ R&D human capital on government support and venture capital for regional innovation in China", Technological Forecasting and Social Change, 2024, vol. 203, pp. 123351 2024 Journal article
    PREVOT, F., S. BEL HADJ ALI - "Thomas Cook: a strategic failure" - 2024, CCMP, Paris 2024 Case Study
    BITTENCOURT, B., A. ZEN, F. PREVOT, V. SCHMIDT, "How to Be More Innovative in Clusters? The Influence of Geographical Agglomerations on Its Firms.", Journal of the Knowledge Economy, 2023, vol. 14, no. 3, pp. 2603-2629 2023 Journal article
    PREVOT, F., S. BEL HADJ ALI - "Thomas Cook: un échec stratégique" - 2023, CCMP 2023 Case Study
    PREVOT, F., I. DUCASSY, F. PINCIN - "STRATS Serious game, JE-011" - 2023, CCMP, France 2023 Case Study
    PREVOT, F., G. GUALLINO, I. DUCASSY - "Bataille royale dans le monde des jeux vidéo" - 2022, CCMP 2022 Case Study
    DUCASSY, I., G. GUALLINO, F. PREVOT - "Battle Royale in the Video Game Industry" - 2022, CCMP 2022 Case Study
    WINCKLER, N., A. ZEN, F. PREVOT, "Firm resources for internationalization of SMEs from emerging countries: a multimethod study", Revsita de Administração Makenzie, 2022, vol. 23, no. 1, pp. 1-31 2022 Journal article
    ANICET BITTENCOURT, B., A. ZEN, F. PREVOT, "Innovation capability of clusters: Understanding the innovation of geographic business networks", Revista Brasileira de Gestão de Negocios, 2020, vol. 21, no. 4, pp. 647-663 2020 Journal article
    DUCASSY, I., F. PREVOT - "Ubisoft-Vivendi : histoire d'une guerre d'indépendance" - 2019, CCMP 2019 Case Study
    DUCASSY, I., F.PREVOT - "Ubisoft-Vivendi History of an independence war" - 2019, CCMP, France 2019 Case Study
    KIN, V., N.FABBE-COSTES, F.PREVOT, "Ambidextrie en contexte interorganisationnel", Revue Française de Gestion, 2018, vol. 44, no. 274, pp. 91-109 2018 Journal article
    MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105 2017 Journal article
    MAYRHOFER, U., F.PREVOT, D.TRIKI, "La durée d’existence des coentreprises internationales", Revue Française de Gestion, 2016, vol. 42, no. 257, pp. 53-70 2016 Journal article
    Teaching domains

    Strategy

    Management

    Research domains

    Strategy

    Strategic Management

    International Business

    Developing Countries

    BtoB Marketing

    Kedge Insights
    Insights Others authors Category Expertise
    En rachetant Activision, Microsoft tente de s’ouvrir les portes du « métavers » None Published in The Conversation
    Marketing & new consumption
    Carrières et parité : les business schools sont de mauvaises élèves None Published in The Conversation
    Other
    Bœuf, balles et Bible : ces puissants réseaux qui portent le candidat Bolsonaro au Brésil None Published in The Conversation
    Other
    Identifier et différencier les pays émergents None Xerfi video
    Marketing & new consumption
    Echec et succès des alliances entre entreprises None Xerfi video
    HBR publication
    Innovation & Entrepreneurship
    Manager la réputation de l'entreprise None Xerfi video
    Marketing & new consumption
    Etude publiée dans Management International : Corruption et Survie des Multinationales Virginie VIAL Xerfi video
    Sustainability