Dr. Olivia Petit is an Assistant Professor in Marketing at KEDGE Business School. She obtained her PhD in 2014 (CERGAM, IAE - Business School of Management / Laboratory of Cognitive Psychology (LPC) - FED 3C, France). Her thesis has been rewarded by the Nestlé Foundation in 2012 and by the EMAC McKinsey Marketing Dissertation Award in 2015. Her research interests focus on consumer neuroscience, sensory marketing, and digital marketing. Her research methodology includes behavioral and functional Magnetic Resonance Imaging (fMRI) studies. Dr. Olivia Petit is particularly interested in the role of mental imagery and (multi-) sensory interactions in consumer (online) experience. Her research has been published in marketing (Journal of Business Research, Journal of Interactive Marketing Psychology & Marketing), neuroscience (Brain and Cognition, Behavioral and Brain Sciences), psychology (Frontiers in Psychology), and food (Food Quality and Preference, Appetite) academic journals.