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Olivia PETIT

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olivia.petit@kedgebs.com

Dr. Olivia Petit is an Assistant Professor in Marketing at KEDGE Business School. She obtained her PhD in 2014 (CERGAM, IAE - Business School of Management / Laboratory of Cognitive Psychology (LPC) - FED 3C, France). Her thesis has been rewarded by the Nestlé Foundation in 2012 and by the EMAC McKinsey Marketing Dissertation Award in 2015. Her research interests focus on consumer neuroscience, sensory marketing, and digital marketing. Her research methodology includes behavioral and functional Magnetic Resonance Imaging (fMRI) studies. Dr. Olivia Petit is particularly interested in the role of mental imagery and (multi-) sensory interactions in consumer (online) experience. Her research has been published in marketing (Journal of Retailing, Journal of Business Research, Journal of Interactive Marketing, Psychology & Marketing), neuroscience (Brain and Cognition, Behavioral and Brain Sciences), psychology (Frontiers in Psychology), and food (Food Quality and Preference, Appetite) academic journals.

    Recent publications
    Publication Year of publication Type of publication
    BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983 2021 Journal article
    EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204 2020 Journal article
    PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336 2020 Journal article
    PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963 2019 Journal article
    PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61 2019 Journal article
    PETIT, O., C.VELASCO, C.SPENCE, "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies" in Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 349-374, 2019 2019 Book chapter
    SPENCE, C., C.VELASCO, O.PETIT, "The Consumer Neuroscience of Packaging" in Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 319-347, 2019 2019 Book chapter
    VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446 2019 Journal article
    BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254 2018 Journal article
    PETIT, O., C.VELASCO, C.SPENCE, "Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior", Marketing Letters, 2018, vol. 29, pp. 435-449 2018 Journal article
    VELASCO, C., M.OBRIST, O.PETIT, C.SPENCE, "Multisensory Technology for Flavor Augmentation: A Mini Review", Frontiers in Psychology, 2018, vol. 9, no. 26 2018 Journal article
    PETIT, O., C.SPENCE, "Using food insecurity in health prevention to promote consumer's embodied self-regulation", Behavioral and Brain Sciences, 2017, vol. 40, pp. e126 2017 Journal article
    PETIT, O., C.SPENCE, C.VELASCO, A. T.WOODS, A. D.CHEOK, "Changing the influence of portion size on consumer behavior via imagined consumption", Journal of Business Research, 2017, vol. 75, pp. 240-248 2017 Journal article
    PETIT, O., D.MERUNKA, J.-L.ANTON, B.NAZARIAN, C.SPENCE, A. D.CHEOK, D.RACCAH, O.OULLIER, K.CHEN, "Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System", PLOS ONE, 2016, vol. 11, no. 7, pp. 1-15 2016 Journal article
    PETIT, O., F.BASSO, D.MERUNKA, C.SPENCE, A. D.CHEOK, O.OULLIER, "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation", Psychology & Marketing, 2016, vol. 33, no. 8, pp. 608-619 2016 Journal article
    SPENCE, C., K.OKAJIMA, A. D.CHEOK, O.PETIT, C.MICHEL, "Eating with our eyes: From visual hunger to digital satiation", Brain and Cognition, 2016, vol. 110, pp. 53-63 2016 Journal article
    VELASCO, C., A. T.WOODS, O.PETIT, A. D.CHEOK, C.SPENCE, "Crossmodal correspondences between taste and shape, and their implications for product packaging: A review", Food Quality and Preference, 2016, vol. 52, pp. 17-26 2016 Journal article
    Teaching domains

    Marketing

    Research domains

    Consumer Behavior

    Marketing

    Kedge Insights
    Insights Others authors Category Expertise
    Pourquoi les nouvelles technologies influencent notre façon de consommer None HBR publication
    		 Marketing & new consumption
    La transformation sensorielle du digital vue par les neurosciences None Xerfi video
    		 Marketing & new consumption