Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| GROSS, J., "Algorithmic Consumption" in Elgar Encyclopedia of Consumer Behaviour., Ed., Edward Elgar Publishing, chap. 5, pp. 15-17, 2024 | 2024 | Book chapter |
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2024 | 2024 | Journal article |
| ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France | 2024 | Case Study |
| ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France | 2024 | Case Study |
| GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France | 2024 | Case Study |
| GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France | 2024 | Case Study |
| LUNARDO, R., J. GROSS, "How narcissism biases food healthiness perceptions and consumption", Psychology & Marketing, 2024, vol. 41, no. 2, pp. 276–291 | 2024 | Journal article |
| GROSS, J., Z. CUI, F. VON WANGENHEIM, "How to make influencer advertising engaging on Instagram: Emotional storytelling in sponsored posts", Journal of Interactive Advertising, 2023, vol. 23, no. 4, pp. 388-408 | 2023 | Journal article |
| GROSS, J., R. LUNARDO, "Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram", Marketing Letters, 2023, vol. 35, no. 4, pp. 547-560 | 2023 | Journal article |
| GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310 | 2022 | Journal article |
| GROSS, J., "A Typology of Brand-Related Content on Social Media" in The SAGE Handbook of Social Media Marketing., Annmarie Hanlon &Tracy L. Tuten Ed., Sage Publications, pp. 263-275, 2022 | 2022 | Book chapter |
| GROSS, J., T. TOMCZAK, J. GOLLNHOFER, Brand-related content on social media, Thexis Verlag, St. Gallen, Switzerland, 2022 | 2022 | Book |
| GROSS, J., F. WANGENHEIM, "The Big Four of Influencer Marketing. A Typology of Influencers.", Marketing Review St. Gallen, 2018, vol. 2, pp. 30-38 | 2018 | Journal article |
Teaching domains