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Jana GROSS is an Assistant Professor in the Marketing Department. She holds a PhD in Management Science from the Swiss Federal Institute of Technology in Zurich. Her main research interests are social media marketing, influencer marketing and new technologies in marketing. In parallel to her academic career, Jana has worked as a digital marketing and social media consultant with a strong focus on branding, strategy and analysis.  

    Recent publications
    Publication Year of publication Type of publication
    ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France 2024 Case Study
    ATALLAH BIDART, S., J. GROSS - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France 2024 Case Study
    LUNARDO, R., J. GROSS, "How narcissism biases food healthiness perceptions and consumption", Psychology & Marketing, 2024, vol. 41, no. 2, pp. 276–291 2024 Journal article
    GROSS, J., Z. CUI, F. VON WANGENHEIM, "How to make influencer advertising engaging on Instagram: Emotional storytelling in sponsored posts", Journal of Interactive Advertising, 2023, vol. 23, no. 4, pp. 388-408 2023 Journal article
    GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310 2022 Journal article
    GROSS, J., "A Typology of Brand-Related Content on Social Media" in The SAGE Handbook of Social Media Marketing., Annmarie Hanlon &Tracy L. Tuten Ed., Sage Publications, pp. 263-275, 2022 2022 Book chapter
    GROSS, J., T. TOMCZAK, J. GOLLNHOFER, Brand-related content on social media, Thexis Verlag, St. Gallen, Switzerland, 2022 2022 Book
    GROSS, J., F. WANGENHEIM, "The Big Four of Influencer Marketing. A Typology of Influencers.", Marketing Review St. Gallen, 2018, vol. 2, pp. 30-38 2018 Journal article
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