Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| DESSART, L., G. BRESSOLLES, "Intensity of collective consumption practices in brand communities: the case of crossfit", Journal of Brand Management, 2023, vol. 30, pp. 227-244 | 2023 | Journal article |
| VALAEI, N., S. REZAEI, G. BRESSOLLES, M. M. DENT, "Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm", Asia-Pacific Journal of Business Administration, 2022, vol. 14, no. 1, pp. 1-26 | 2022 | Journal article |
| VALAEI, N., G. BRESSOLLES, H. KHAN , Y. M. LOW, "Ads in gaming apps: experiential value of gamers", Industrial Management and Data Systems, 2022, vol. 122, no. 1, pp. 78-106 | 2022 | Journal article |
| NIKHASHEMI, S. R., N. VALAEI, S. REZAEI, G. BRESSOLLES, "The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain", Journal of Relationship Marketing, 2021, vol. 20, no. 3, pp. 204-240 | 2021 | Journal article |
| BRESSOLLES, G., C. VIOT, "L’intégration des canaux de distribution en contexte de transition digitale : une relecture par la théorie des ressources", Systèmes d’Information et Management, 2021, vol. 26, no. 1, pp. 9-44 | 2021 | Journal article |
| BAHAR, B., J.-F. TRINQUECOSTE, G. BRESSOLLES, "De l’engagement dans les communautés virtuelles : le rôle clé des leaders d’opinion", Décisions Marketing, 2021, vol. 102, no. avril – juin, pp. 81/97 | 2021 | Journal article |
| BRESSOLLES, G., C. VIOT, "Les détaillants face au défi du commerce connecté : Une étude multisectorielle", Management International, 2021, vol. 25, no. 1, pp. 152-170 | 2021 | Journal article |
| BRESSOLLES, G., Marketing digital, Dunod (Les Topos), Paris, 2020 | 2020 | Book |
| BRESSOLLES, G., G. LANG, "KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study", International Journal of Retail and Distribution Management, 2019, vol. 48, no. 1, pp. 35-52 | 2019 | Journal article |
| PONSIGNON, F., S. KLEINHANS, G. BRESSOLLES, "The Contribution of Quality Management to an Organisation’s Digital Transformation: a Qualitative Study", Total Quality Management & Business Excellence, 2019, vol. 30, no. Sup1, pp. S17-S34 | 2019 | Journal article |
| BRESSOLLES, G., F.PONSIGNON, QSE et digital: soyez moteurs de la transformation, Afnor Editions , Paris, 2019 | 2019 | Book |
| VALAEI, N., S. R. NIKHASHEMI, G. BRESSOLLES, H. HA JIN, "A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry", Journal of Enterprise Information Management, 2019, vol. 32, no. 5, pp. 887-912 | 2019 | Journal article |
| PONSIGNON, F., S.KLEINHANS, G.BRESSOLLES, Vers la qualité 4.0 : Apports croisés de la fonction qualité et de la transformation digitale, AFNOR Editions, Paris, France, 2018 | 2018 | Book |
| BRESSOLLES, G., Le marketing digital, Dunod (Les Topos), Paris, France, 2016 | 2016 | Book |
| CHANEY, D., R.LUNARDO, G.BRESSOLLES, "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions", Journal of Business Research, 2016, vol. 69, no. 12, pp. 5886-5893 | 2016 | Journal article |
| LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66 | 2016 | Journal article |
Teaching domains
Marketing
- Digital marketing
- Services marketing
- Retail
Research domains
Marketing
- Digital marketing
- Services marketing
- Digital transformation
Kedge Insights
| Insights | Others authors | Category | Expertise |
|---|---|---|---|
| 4 défis à relever par les distributeurs pour évoluer vers le commerce connecté | None | Expert’s view |
Marketing & new consumption |
| Les distributeurs face au défi du commerce connecté | None | Expert’s view |
Marketing & new consumption |
| Plus attirant, en phase avec le consommateur, le discount fait mouche | None | Expert’s view |
Marketing & new consumption |
| Vente de vin en ligne : quel sera le modèle gagnant ? | None | Published in The Conversation |
Marketing & new consumption |
| Online Virtual Agents, gender and dressing styles | Renaud LUNARDO François DURRIEU | Video publication |
Marketing & new consumption |
| L’avenir de la vente de vin sur internet passe-t-il par le commerce connecté ? | None | Publication highlight |
Food, wine & hospitality |
| Agents virtuels en ligne : genre et style | Renaud LUNARDO François DURRIEU | Video publication |
Marketing & new consumption |