Grégory BRESSOLLES

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Grégory BRESSOLLES is a Senior Marketing Professor and Head of the Specialized Master in “Digital Marketing & Data” at KEDGE Business School – Paris. He is also the holder of the “Business in a Connected World” Chair at KEDGE BS and a research fellow at the RBC e-Commerce Chair at H.E.C. Montréal. He holds a PhD (2004) and an HDR (Habilitation à Diriger des Recherches) from the University of Toulouse 1 - Capitole. His research interests include consumer behavior, digital and services marketing, multi-channel retailing and the study of corporate digitalization processes. His research has been published in the following journals: Journal of Business Research, Systèmes d'Information et Management, Management International, International Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Supply Chain Forum: An International Journal, Total Quality Management & Business Excellence, Journal of Enterprise Information Management, Recherche et Applications en Marketing, Décisions Marketing, to name a few. He is also the author of a “Topos” on "Digital Marketing" for Dunod. He is a consultant for companies on topics related to omni-channel retailing and connected commerce.

    Recent publications
    Publication Year of publication Type of publication
    BRESSOLLES, G., C. VIOT, "L’intégration des canaux de distribution en contexte de transition digitale : une relecture par la théorie des ressources", Systèmes d’Information et Management, 2021, vol. 26, no. 1, pp. 9-44 2021 Journal article
    BRESSOLLES, G., C. VIOT, "Les détaillants face au défi du commerce connecté : Une étude multisectorielle", Management International, 2021, vol. 25, no. 1, pp. 152-170 2021 Journal article
    BRESSOLLES, G., Marketing digital, Dunod (Les Topos), Paris, 2020 2020 Book
    BRESSOLLES, G., F.PONSIGNON, QSE et digital: soyez moteurs de la transformation, Afnor Editions , Paris, 2019 2019 Book
    BRESSOLLES, G., G. LANG, "KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study", International Journal of Retail and Distribution Management, 2019, vol. 48, no. 1, pp. 35-52 2019 Journal article
    PONSIGNON, F., S. KLEINHANS, G. BRESSOLLES, "The Contribution of Quality Management to an Organisation’s Digital Transformation: a Qualitative Study", Total Quality Management & Business Excellence, 2019, vol. 30, no. Sup1, pp. S17-S34 2019 Journal article
    VALAEI, N., S. R. NIKHASHEMI, G. BRESSOLLES, H. HA JIN, "A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry", Journal of Enterprise Information Management, 2019, vol. 32, no. 5, pp. 887-912 2019 Journal article
    PONSIGNON, F., S.KLEINHANS, G.BRESSOLLES, Vers la qualité 4.0 : Apports croisés de la fonction qualité et de la transformation digitale, AFNOR Editions, Paris, France, 2018 2018 Book
    BRESSOLLES, G., Le marketing digital, Dunod (Les Topos), Paris, France, 2016 2016 Book
    CHANEY, D., R.LUNARDO, G.BRESSOLLES, "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions", Journal of Business Research, 2016, vol. 69, no. 12, pp. 5886-5893 2016 Journal article
    LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66 2016 Journal article
    Teaching domains

    Marketing

    • Digital marketing
    • Services marketing
    • Retail
    Research domains

    Marketing

    • Digital marketing
    • Services marketing
    • Digital transformation
    Kedge Insights
    Insights Others authors Category Expertise
    4 défis à relever par les distributeurs pour évoluer vers le commerce connecté None Expert’s view
    Marketing & new consumption
    Les distributeurs face au défi du commerce connecté None Expert’s view
    Marketing & new consumption
    Plus attirant, en phase avec le consommateur, le discount fait mouche None Expert’s view
    Marketing & new consumption
    Vente de vin en ligne : quel sera le modèle gagnant ? None Published in The Conversation
    Marketing & new consumption
    Online Virtual Agents, gender and dressing styles Renaud LUNARDO François DURRIEU Video publication
    Marketing & new consumption
    L’avenir de la vente de vin sur internet passe-t-il par le commerce connecté ? None Publication highlight
    Food, wine & hospitality
    Agents virtuels en ligne : genre et style Renaud LUNARDO François DURRIEU Video publication
    Marketing & new consumption
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