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Grégory BRESSOLLES

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Grégory BRESSOLLES is a Senior Marketing Professor and the holder of the “Business in a Connected World” Chair at KEDGE Business School - Bordeaux. He holds a PhD (2004) and an HDR (Habilitation à Diriger des Recherches) from the University of Toulouse 1 - Capitole. He is a research fellow at the RBC e-Commerce Chair at H.E.C. Montréal. His research interests include consumer behavior, digital and services marketing, multi-channel retailing and the study of companies' digitalization processes. His research has been published in the following journals: Journal of Business Research, International Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Supply Chain Forum: An International Journal, Total Quality Management & Business Excellence, Journal of Enterprise Information Management, Recherche et Applications en Marketing, Décisions Marketing, to name a few.

    Recent publications
    Publication Year of publication Type of publication
    BRESSOLLES, G., G.LANG, "KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study", International Journal of Retail and Distribution Management, 2019, vol. 48, no. 1, pp. 35-52 2019 Journal article
    BRESSOLLES, G., F.PONSIGNON, QSE et digital: soyez moteurs de la transformation, Afnor Editions , Paris, 2019 2019 Book
    PONSIGNON, F., S.KLEINHANS, G.BRESSOLLES, "The Contribution of Quality Management to an Organisation’s Digital Transformation: a Qualitative Study", Total Quality Management & Business Excellence, 2019, vol. 30, no. Sup1, pp. S17-S34 2019 Journal article
    VALAEI, N., S.NIKHASHEMI, G.BRESSOLLES, H.HA JIN, "A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry", Journal of Enterprise Information Management, 2019, vol. 32, no. 5, pp. 887-912 2019 Journal article
    PONSIGNON, F., S.KLEINHANS, G.BRESSOLLES, Vers la qualité 4.0 : Apports croisés de la fonction qualité et de la transformation digitale, AFNOR Editions, Paris, France, 2018 2018 Book
    LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66 2016 Journal article
    BRESSOLLES, G., Le marketing digital, Dunod (Les Topos), Paris, France, 2016 2016 Book
    CHANEY, D., R.LUNARDO, G.BRESSOLLES, "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions", Journal of Business Research, 2016, vol. 69, no. 12, pp. 5886-5893 2016 Journal article
    BRESSOLLES, G., F.DURRIEU, K. R.DEANS, "An examination of the online service-profit chain", International Journal of Retail and Distribution Management, 2015, vol. 43, no. 8, pp. 727-751 2015 Journal article
    BRESSOLLES, G., Y.ESTRADE, P.MORA - "Noctea.com :un pure player la croisée des chemins" - 2015, CCMP, Bordeaux 2015 Case Study
    Pedagogy

    Marketing

    • Digital marketing
    • Services marketing
    • Retail
    Kedge Insights
    Insights Others authors Category Expertise
    Plus attirant, en phase avec le consommateur, le discount fait mouche None Expert’s view
    Marketing & new consumption
    Vente de vin en ligne : quel sera le modèle gagnant ? None Published in The Conversation
    Marketing & new consumption
    Online Virtual Agents, gender and dressing styles Renaud LUNARDO François DURRIEU Video publication
    Marketing & new consumption
    L’avenir de la vente de vin sur internet passe-t-il par le commerce connecté ? None Publication highlight
    Wine and Spirits
    Agents virtuels en ligne : genre et style Renaud LUNARDO François DURRIEU Video publication
    Marketing & new consumption
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