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François DURRIEU

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François Durrieu is Marketing Professor at KEDGE Business School. He holds a PhD from the University of Social Sciences, Toulouse. He teaches principles of marketing, research marketing and marketing planning courses at both undergraduate and postgraduate levels. His research interests include wine marketing and research methods in several management areas. His research has been published in the following journals both in French and in English: CCA, International Journal of wine marketing, International Journal of retail &distribution management, International Management Review, Journal of Business research, Journal of Customer Behaviour, Journal of international marketing, Journal of International Entrepreneurship, Journal of retailing and consumer services, Management international review, Revue Française de Ressources Humaines, and Revues de Sciences de Gestion. He is the co-author of books on structural equation modeling and book chapters in research methods and international marketing. 

    Recent publications
    Publication Year of publication Type of publication
    PELET, J. E., F.DURRIEU, E.LICK, "Label design of wines sold online: effects of perceived authenticity on purchase intentions", Journal of Retailing and Consumer Services, July 2020, vol. 55, pp. 102087 2020 Journal article
    MANDJÁK, T., Á.WIMMER, F.DURRIEU, "The influence of economic crises on network behavior", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 3, pp. 445-456 2017 Journal article
    SOLBERG, C., F.DURRIEU, "Internationalization Strategies and Industry Structure" in International Marketing in the Fast Changing World, Advances in International Marketing., Stottinger, B., Schlegelmilch, B. & Zou, S. Eds, Elsevier, vol. 26, pp. 33-60, 2015 2015 Book chapter


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