François DURRIEU

Marketing Download CV

François Durrieu is Marketing Professor at KEDGE Business School. He holds a PhD from the University of Social Sciences, Toulouse. He teaches principles of marketing, research marketing and marketing planning courses at both undergraduate and postgraduate levels. His research interests include wine marketing and research methods in several management areas. His research has been published in the following journals both in French and in English: CCA, International Journal of wine marketing, International Journal of retail &distribution management, International Management Review, Journal of Business research, Journal of Customer Behaviour, Journal of international marketing, Journal of International Entrepreneurship, Journal of retailing and consumer services, Management international review, Revue Française de Ressources Humaines, and Revues de Sciences de Gestion. He is the co-author of books on structural equation modeling and book chapters in research methods and international marketing. 

 

    Recent publications
    Publication Year of publication Type of publication
    Tchakoute-Tchuigoua, H., Durrieu, F., Kouao, G.-S. (2017). Funding Strategy and Performance of Microfinance Institutions: An Exploratory Study. Strategic Change, 26, 133-143 2017 Refereed Article
    Mandják, T., Wimmer, Á., Durrieu, F. (2017). The influence of economic crises on network behavior. Journal of Business & Industrial Marketing, 32 (3), 445-456 2017 Refereed Article
    Ponsignon, F., Durrieu, F., Bouzdine-Chameeva, T. (2017). Customer experience design: a case study in the cultural sector. Journal of Service Management, 28 (4), 763-787 2017 Refereed Article
    Johannes KRAAK ; Renaud LUNARDO ; O. HERRBACH; François DURRIEU, "Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions", Journal of Business Research, DOI: 10.1016/j.jbusres.2016.06.015 2016 Refereed Article
    R. LUNARDO ; G. Bressolles ; François Durrieu "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services? vol. 30, 2016, pp. 59–66 2016 Refereed Article
    Renaud LUNARDO ; Gregory BRESSOLLES ; François DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, vol. 30, 2016, pp. 59–66http://dx.doi.org/10.1016/j.jretconser.2016.01.006 2016 Refereed Article
    Grégory BRESSOLLES ; François DURRIEU ; Ken DEANS, "An Examination of the Online Service-Profit Chain", International Journal of Retail & Distribution Management, Vol. 43 No. 8, 2015, pp. 727-751 2015 Refereed Article
    Grégory BRESSOLLES ; François DURRIEU ; Sylvain SÉNÉCAL « A Consumer Typology Based on e-Service Quality and e-Satisfaction Journal of Retailing and Consumer Services », Journal of Retailing and Consumer Services, vol. 21, n°6, November 2014, pp. 889–896 2014 Refereed Article
    SOLBERG, C.A. ; DURRIEU, F. "The impact of globalization drivers on strategy–performance relationships in international markets", in Craig C. JULIAN (ed.), Research HandBook on Export Marketing, Cheltenham, UK : Edward Elgar Publishing Ltd, pp. 163-184, 456 p. 2014 Chapter
    Christophe ESTAY ; François DURRIEU ; Manzoom AKHTER « Entrepreneurship: from Motivation to Start-Up », Journal of International Entrepreneurship, vol. 11, n°3, September 2013, pp. 243-267 2013 Refereed Article
    Christophe ESTAY ; François DURRIEU ; Pape Madické DIOP . « Motivation entrepreneuriale et logiques d'action du créateur », Revue Internationale PME, vol. 24, n°1, 2011, pp. 135-165 2011 Refereed Article
    Grégory BRESSOLLES ; François DURRIEU. « Impact des dimensions de la qualité de service électronique sur la satisfaction et les intentions de fidélité : différences entre acheteurs et visiteurs », Revue des Sciences de Gestion, n° 252, novembre 2011 2011 Refereed Article
    BRESSOLLES, Grégory ; DURRIEU, François. "A typology of online buyers for French wine web sites based on electronic service quality dimensions", International Journal of Wine Business Research, vol. 22, n°4, 2010, pp. 335 - 348 2010 Refereed Article
    BRESSOLLES, Grégory ; DURRIEU, François ; LANG, Gerald. “Wine on the Web- Online-Weinhandel” in FLEUCHAUS, R; ARNOLD, A (Hrsg). Weinmarketing Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickel, Wiesbaden : édition Gabler, November 2010, pp. 319-336 2010 Chapter
    Kedge Insights
    Insights Others authors Category Expertise
    Online Virtual Agents, gender and dressing styles Grégory BRESSOLLES Renaud LUNARDO Video publication
    Marketing
    Agents virtuels en ligne : genre et style Grégory BRESSOLLES Renaud LUNARDO Video publication
    Marketing
    Back to top