François DURRIEU

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François Durrieu is Marketing Professor at KEDGE Business School. He holds a PhD from the University of Social Sciences, Toulouse. He teaches principles of marketing, research marketing courses at both undergraduate and postgraduate levels. His research interests include wine marketing (consumer behavior and wine tourism) and research methods in several management areas. His research has been published in the following journals both in French and in English: CCA, International Journal of wine marketing, International Journal of retail &distribution management, International Management Review, Journal of Business research, Journal of Customer Behaviour, Journal of international marketing, Journal of International Entrepreneurship, Journal of retailing and consumer services, Management international review, Revue Française de Ressources Humaines, and Revues de Sciences de Gestion. He is the co-author of books on structural equation modeling and book chapters in research methods, Wine marketing and international marketing. 

    Recent publications
    Publication Year of publication Type of publication
    COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris 2024 Case Study
    PONSIGNON, F., D. JAUD, F. DURRIEU, R. LUNARDO, "The ability of experience design characteristics to elicit epistemic value, hedonic value and visitor satisfaction in a wine museum", International Journal of Contemporary Hospitality Management, 2024 2024 Journal article
    DURRIEU, F., S. PETZOLD DUMEYNIEUX - "Lactel Max & Caffè Latte Relancer la marque Lactel sur le segment des laits aromatisés" - 2023, CCMP, France 2023 Case Study
    DURRIEU, F., K. GEITZHOLZ, S. TREBUCQ, "Le capital humain et les achats responsables comme déterminants de la performance financière?? Test d’un effet de médiation sérielle appliqué au cas des entreprises cotées européennes", Management International, 2023, vol. 27, no. 1, pp. 28–39 2023 Journal article
    LOKONDE, P. O., F. DURRIEU, "Business Model Canvas et pérennité des PME en environnement hostile : Une méta-analyse en contexte congolais", Management & Sciences Sociales, December 2023, vol. 35, pp. 74-95 2023 Journal article
    SOLBERG, C. A., F. DURRIEU, "Patterns of international marketing strategy", Journal of Business and Industrial Marketing, 2023, vol. 38, no. 7, pp. 1532-1544 2023 Journal article
    PONSIGNON, F., L. MATHIEU, F. DURRIEU, "Understanding the drivers of patient satisfaction with home health care services: an empirical study of two care pathways", International Journal of Health Planning and Management, 2023, vol. 38, no. 6, pp. 1644-1656 2023 Journal article
    LOREY, T., F. DOSQUET, F. DURRIEU, M. AMBAYE, "Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France" in Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases., Springer Nature Switzerland AG Ed., Springer International Publishing, pp. 251–277, 2023 2023 Book chapter
    DURRIEU, F., E. LICK, T. LOREY, A. F. STÖCKL, "The impact of country and wine culture on ideal pairings of French white wine and cheese", International Journal of Gastronomy and Food Science, 2023, vol. 32, pp. 100735 2023 Journal article
    COUSTON, A., F. DURRIEU, I. PIGNATEL - "Gold Bond ou l’enjeu de la dermocosmétique pour Sanofi" - 2023, CCMP, Bordeaux, France 2023 Case Study
    DURRIEU, F., C. ESTAY, M. FAYE, C. MAY, "Complexité attributionnelle et leadership : le contexte sénégalais", Management International, 2022, vol. 26, no. 3, pp. 98-111 2022 Journal article
    DURRIEU, F., K. GARDIA-PAREGE, T. LOREY - "Quelle stratégie pour la marque Lipault face à la crise du covid sur le marché de la maroquinerie haut de gamme ?" - 2022, CCMP 2022 Case Study
    TCHAKOUTE TCHUIGOUA, H., C. SIMO, F. DURRIEU, "Business cycle and cash holdings: Empirical evidence from microfinance institutions", Finance Research Letters, 2022, vol. 50, pp. 103228 2022 Journal article
    DURRIEU, F., C. ESTAY, Z. YANAT, C. MAI-NIVOIT, "La perception de la réalisation du contrat psychologique chez les ouvriers en situation de restucuration industrielle", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, Winter 2020, vol. 129, pp. 225-248 2020 Journal article
    PELET, J. E., F. DURRIEU, E. LICK, "Label design of wines sold online: effects of perceived authenticity on purchase intentions", Journal of Retailing and Consumer Services, July 2020, vol. 55, pp. 102087 2020 Journal article
    BOUZDINE-CHAMEEVA, T., F. PONSIGNON, F. DURRIEU, J.-O. PESME, "How to design a wine museum? Insights from La Cité du Vin in Bordeaux“" in Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases”., Ed., Palgrave Macmillan, vol. Vol 2, pp. 279-295, 2019 2019 Book chapter
    LUNARDO, R., F. DURRIEU, "A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract" in Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases., Sigala, M & Robinson, R N.S Eds, Palgrave Macmillan, 2019 2019 Book chapter
    DURRIEU, F., S.PETZOLD DUMEYNIEUX, V.BARBAT - "EAT ME : Maître Prunille à la conquête de la Chine" - 2018, CCMP, France 2018 Case Study
    DURRIEU, F., F.PONSIGNON, T.BOUZDINE-CHAMEEVA - "La Cité du Vin” case study: Assessing and improving customer experience design in the wine tourism sector" - 2018, CCMP 2018 Case Study
    KRAAK, J., R.LUNARDO, O.HERRBACH, F.DURRIEU, "Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions", Journal of Business Research, 2017, vol. 70, pp. 108-117 2017 Journal article
    TCHAKOUTE, H., F.DURRIEU, G. S.KOUAO, "Funding Strategy and Performance of Microfinance Institutions: An Exploratory Study", Strategic Change, 2017, vol. 26, no. 2, pp. 133-143 2017 Journal article
    PONSIGNON, F., F.DURRIEU, T.BOUZDINE-CHAMEEVA, "Customer experience design: a case study in the cultural sector", Journal of Service Management, 2017, vol. 28, no. 4, pp. 763-787 2017 Journal article
    MANDJÁK, T., Á.WIMMER, F.DURRIEU, "The influence of economic crises on network behavior", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 3, pp. 445-456 2017 Journal article
    LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66 2016 Journal article
    Teaching domains



    Research domains

    Wine Management

    Behavioural Finance

    Kedge Insights
    Insights Others authors Category Expertise
    Online Virtual Agents, gender and dressing styles Grégory BRESSOLLES Renaud LUNARDO Video publication
    Marketing & new consumption
    Agents virtuels en ligne : genre et style Grégory BRESSOLLES Renaud LUNARDO Video publication
    Marketing & new consumption