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Boris Bartikowski is Professor of Marketing at KEDGE Business School where he serves as Director of the Marketing Center of Excellence. He was awarded a PhD in marketing from the University of Aix-Marseille and the University of Augsburg in 2002 and an HDR (Habilitation à Diriger les Recherches) from the University of Aix-Marseille in 2006. He teaches Consumer Behavior, Customer Relationship Management and Research Methods. His research emphasis is in the area of e-business, cross-cultural consumer behaviour, and communication. 

    Recent publications
    Publication Year of publication Type of publication
    BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428 2020 Journal article
    OSBURG, V.-S., V.YOGANATHAN, B.BARTIKOWSKI, H.LIU, M.STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548 2020 Journal article
    BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297 2019 Journal article
    BARTIKOWSKI, B., M.LAROCHE, M.-O.RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239 2019 Journal article
    JAMAL, A., A.YACCOB, B.BARTIKOWSKI, S.SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327 2019 Journal article
    PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753 2018 Journal article
    BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380 2018 Journal article
    FASTOSO, F., B.BARTIKOWSKI, S.WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532 2018 Journal article
    CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363 2018 Journal article
    CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique" in Images de la logistique., Ed., Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017 2017 Book chapter
    BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202 2017 Journal article
    BARTIKOWSKI, B., B.TAIEB, J.-L.CHANDON, "Targeting without alienating on the Internet: Ethnic minority and majority consumers", Journal of Business Research, 2016, vol. 69, no. 3, pp. 1082-1089 2016 Journal article
    BARTIKOWSKI, B., D.MERUNKA, "Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior", Systèmes d'information & management, 2015, vol. 20, no. 1, pp. 1-22 2015 Journal article
    BARTIKOWSKI, B., G.WALSH, "Attitude toward cultural diversity: A test of identity-related antecedents and purchasing consequences", Journal of Business Research, 2015, vol. 68, no. 3, pp. 526-533 2015 Journal article
    Teaching domains


    Kedge Insights
    Insights Others authors Category Expertise
    Local ou global ? Le dilemme des constructeurs de voitures de luxe occidentaux en Chine None Published in The Conversation
    Marketing & new consumption
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