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Boris Bartikowski is Professor of Marketing at KEDGE Business School. He was awarded a PhD in marketing from the University of Aix-Marseille and the University of Augsburg in 2002 and an HDR (Habilitation à Diriger les Recherches) from the University of Aix-Marseille in 2006. He teaches Consumer Behavior, Customer Relationship Management and Research Methods. His research emphasis is in the area of e-business, cross-cultural consumer behaviour, and communication. 

    Recent publications
    Publication Year of publication Type of publication
    Papadopoulos N., Cleveland M., Bartikowski B. & Yaprok A. (2018). Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects. Journal of Product & Brand Management, 27 (7), 735-753 2018 Refereed Article
    Fastoso F, Bartikowski B & Wang, S. (2018). The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits. Psychology & Marketing, 35, 522-532 2018 Refereed Article
    Bartikowski, B., M. Laroche, A. Jamal and Z. Yang (2018). The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation. Journal of Business Research, 82, 373–380 2018 Refereed Article
    Cleveland, M. and B. Bartikowski (2018). Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad. Journal of Business Research, 82, 354–363. 2018 Refereed Article
    Bartikowski B. & Cleveland M. (2017). “Seeing is being”: Consumer culture and the positioning of luxury cars in China. Journal of Business Research, 77, 195–202 2017 Refereed Article
    Bartikowski, B., Taieb, B., & Chandon, J. L. (2016). Targeting without alienating on the internet: ethnic majority and minority consumers Journal of Business Research, 69(3), 1082–1089. 2016 Refereed Article
    Bartikowski, B. & Merunka, D. (2015) Modeling the Effects of the Three Dimensions of Trust towards the e-Vendor on Online Consumer Behavior. Systèmes d'Information et Management, Vol. 20, No. 1, 1-22. 2015 Refereed Article
    Bartikowski, B. & Walsh, G. (2015) Attitude toward cultural diversity: A test of identity-related antecedents and purchasing consequences. Journal of Business Research, Vol. 68, Issue 3, 526-533. 2015 Refereed Article
    Bartikowski, B. & Singh, N. (2014) Should all firms adapt websites to international audiences? Journal of Business Research, Vol. 67, Issue 3, 246-252. 2014 Refereed Article
    Walsh, G., Bartikowski, B., & Beatty, S. (2014) Impact of Customer-based Corporate Reputation on Non-Monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk. British Journal of Management, Vol. 25, No. 2, 166-185. 2014 Refereed Article
    Bartikowski, B. & Singh, N. (2014) Doing E-Business in France: Drivers of Online Trust in Business-to-Consumer Websites. Global Business and Organizational Excellence, Vol. 33, Issue 4, 28-36. 2014 Refereed Article
    Bartikowski, B. & Walsh, G. (2014) Attitude contagion in consumer opinion platforms: Posters and lurkers. Electronic Markets, Vol. 24, Issue 3, 207-217. 2014 Refereed Article
    Singh, N., Park, Y.H., Tolmie, C. & Bartikowski, B. (2014) Green Firm-Specific Advantages for Enhancing Environmental and Economic Performance. Global Business and Organizational Excellence, Vol. 34, Issue 1, 6-17. 2014 Refereed Article
    Walsh, G. & Bartikowski, B. (2013) Employee emotional labour and quitting intentions: moderating effects of gender and age. European Journal of Marketing, Vol. 47, No. 8, 1213-1237. 2013 Refereed Article
    Walsh, G. & Bartikowski, B. (2013) Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally. Journal of Business Research, Vol. 66, Issue 8, 989-995. 2013 Refereed Article
    Bartikowski, B., Walsh, G., & Beatty, S. (2011). Culture and age as moderators in the corporate reputation and loyalty relationship. Journal of Business Research, Vol. 64, Issue 9, 966-972. 2011 Refereed Article
    Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, Vol. 64, Issue 9, 973-978. 2011 Refereed Article
    Bartikowski, B., K., Kamei, & J.-L., Chandon (2010). A verbal rating scale to measure Japanese consumers’ perceptions of product quality. Asia Pacific Journal of Marketing and Logistics 22(2), 179-195. 2010 Refereed Article
    Bartikowski, B., & Walsh, G. (2010). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research, 64-1, 39-44. 2010 Refereed Article
    Chandon, J. L., & Bartikowski, B. 2010. Les risques liés à la transposition culturelle d’un questionnaire. Humanisme et Entreprise, 300, 5-16. 2010 Refereed Article
    Bartikowski B, Merunka D, Ouattara A & Valette-Florence P "Les villes ont-elles une personnalité?" Revue Française de Gestion Vol. 35/197 October 2009 pp 49-64 2009 Refereed Article
    Bartikowski, B., Chandon, J.-L. & Müller, B. (2009). Mesurer la confiance des Internautes par rapport aux Sites Web marchands : Adaptation de McKnight, Kacmar et Choudhury (2002) - Mesuring Online Trust: Adaptation of McKnight, Kacmar et Choudhury (2002). Journal of Marketing Trends, 1, 11-21. 2009 Refereed Article
    Singh, N., Bartikowski, B., Dwivedi, Y., K., & Williams, M., D. (2009). Global Consumer Trends and the Web: Convergence of Globalization, Networks and Innovation. DATABASE for Advances in Information Systems, 40-4, 14-27. 2009 Refereed Article
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    Local ou global ? Le dilemme des constructeurs de voitures de luxe occidentaux en Chine None Published in The Conversation
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