Boris BARTIKOWSKI

Marketing

Directeur centre de recherche Marketing

Boris Bartikowski is Professor of Marketing at KEDGE Business School where he serves as Director of the Marketing Center of Excellence. He was awarded a PhD in marketing from the University of Aix-Marseille and the University of Augsburg in 2002 and an HDR (Habilitation à Diriger les Recherches) from the University of Aix-Marseille in 2006. He teaches Consumer Behavior, Customer Relationship Management and Research Methods. His research emphasis is in the area of e-business, cross-cultural consumer behaviour, and communication. 

    Recent publications
    Publication Year of publication Type of publication
    Bartikowski, B., Taieb, B., & Chandon, J. L. (2016). Targeting without alienating on the internet: ethnic majority and minority consumers Journal of Business Research, 69(3), 1082–1089. 2016 Refereed Article
    Bartikowski, B. & Walsh, G. (2015) Attitude toward cultural diversity: A test of identity-related antecedents and purchasing consequences. Journal of Business Research, Vol. 68, Issue 3, 526-533. 2015 Refereed Article
    Singh, N., Park, Y.H., Tolmie, C. & Bartikowski, B. (2014) Green Firm-Specific Advantages for Enhancing Environmental and Economic Performance. Global Business and Organizational Excellence, Vol. 34, Issue 1, 6-17. 2014 Refereed Article
    Bartikowski, B. & Merunka, D. (2015) Modeling the Effects of the Three Dimensions of Trust towards the e-Vendor on Online Consumer Behavior. Systèmes d'Information et Management, Vol. 20, No. 1, 1-22. 2015 Refereed Article
    Bartikowski, B. & Walsh, G. (2014) Attitude contagion in consumer opinion platforms: Posters and lurkers. Electronic Markets, Vol. 24, Issue 3, 207-217. 2014 Refereed Article
    Bartikowski, B. & Singh, N. (2014) Doing E-Business in France: Drivers of Online Trust in Business-to-Consumer Websites. Global Business and Organizational Excellence, Vol. 33, Issue 4, 28-36. 2014 Refereed Article
    Bartikowski, B. & Singh, N. (2014) Should all firms adapt websites to international audiences? Journal of Business Research, Vol. 67, Issue 3, 246-252. 2014 Refereed Article
    Walsh, G. & Bartikowski, B. (2013) Employee emotional labour and quitting intentions: moderating effects of gender and age. European Journal of Marketing, Vol. 47, No. 8, 1213-1237. 2013 Refereed Article
    Walsh, G., Bartikowski, B., & Beatty, S. (2014) Impact of Customer-based Corporate Reputation on Non-Monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk. British Journal of Management, Vol. 25, No. 2, 166-185. 2014 Refereed Article
    Walsh, G. & Bartikowski, B. (2013) Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally. Journal of Business Research, Vol. 66, Issue 8, 989-995. 2013 Refereed Article
    Bartikowski, B., Walsh, G., & Beatty, S. (2011). Culture and age as moderators in the corporate reputation and loyalty relationship. Journal of Business Research, Vol. 64, Issue 9, 966-972. 2011 Refereed Article
    Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, Vol. 64, Issue 9, 973-978. 2011 Refereed Article
    Bartikowski, B., & Walsh, G. (2010). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research, 64-1, 39-44. 2010 Refereed Article
    Chandon, J. L., & Bartikowski, B. 2010. Les risques liés à la transposition culturelle d’un questionnaire. Humanisme et Entreprise, 300, 5-16. 2010 Refereed Article
    Bartikowski, B., Chandon, J.-L. & Müller, B. (2009). Mesurer la confiance des Internautes par rapport aux Sites Web marchands : Adaptation de McKnight, Kacmar et Choudhury (2002) - Mesuring Online Trust: Adaptation of McKnight, Kacmar et Choudhury (2002). Journal of Marketing Trends, 1, 11-21. 2009 Refereed Article
    Singh, N., Bartikowski, B., Dwivedi, Y., K., & Williams, M., D. (2009). Global Consumer Trends and the Web: Convergence of Globalization, Networks and Innovation. DATABASE for Advances in Information Systems, 40-4, 14-27. 2009 Refereed Article
    Bartikowski B, Merunka D, Ouattara A & Valette-Florence P "Les villes ont-elles une personnalité?" Revue Française de Gestion Vol. 35/197 October 2009 pp 49-64 2009 Refereed Article
    Bartikowski, B., K., Kamei, & J.-L., Chandon (2010). A verbal rating scale to measure Japanese consumers’ perceptions of product quality. Asia Pacific Journal of Marketing and Logistics 22(2), 179-195. 2010 Refereed Article
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