Didier MAYEUR

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didier.mayeur02@kedgebs.com

Associate professor in digital marketing, Didier MAYEUR obtained his doctorate in Information and Communication Sciences at the University of Aix-Marseille. This Cifre thesis was realised  in partnership with a European e-commerce leader in 2014. Before devoting himself more specifically to teaching and research, he carried out a business project by founding a textile import-export company in 2004. This firm has reached a milestone of significant economic development with a network of international BtoB distribution of 450 points of sale and strong online BtoC sales activity. He sold his company in 2010. His research focuses on the optimization of digital marketing techniques and the psychology of Internet users. As a specialist in Search Marketing and UX, he is currently working on topics relating to the use of artificial intelligence applied to SEO.

    Recent publications
    Publication Year of publication Type of publication
    VITKAUSKAITĖ, E., D. MAYEUR, "Demystifying paid advertising in Digital and Social Media Marketing" in Digital and Social Media Marketing, A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton Eds, Routledge, 2025 2025 Book chapter
    MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris 2025 Case Study
    MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris 2025 Case Study
    LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris 2025 Case Study
    SOUCHET, L., D. MAYEUR, D. COURBET, S. HALIMI-FALKOWICZ, "L’acquiescement répété appliqué à la communication numérique", Revue des Interactions Humaines Médiatisées, 2023, vol. 24, no. 1, pp. 35-62 2023 Journal article
    MAYEUR, D., L. SOUCHET, D. COURBET, S. HALIMI-FALKOWICZ, "Les effets comportementaux de la procédure d’acquiescement répété appliquée à la communication numérique." in Communication réelle et virtuelle : nouvelles perspectives en psychologie sociale de la communication., Marie-France Agnoletti , Edith Sales-Wuillemin Eds, Universitaires De Dijon Eds, 2022 2022 Book chapter
    Teaching domains

    Marketing

    Research domains

    Marketing