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Head of the Marketing Department

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Aurélie Dehling is an Associate Professor in Marketing. For 15 years, Aurélie Dehling has been working in brand strategy and communication, both in France and in Canada. As a Doctor in social anthropology and in ethnology of the EHESS (2013), her thesis work focused on understanding appropriation mechanisms in the context of second-hand items consumption. Her academic research mainly studied the concepts of appropriation, ownership, collaborative consumption and gender studies. She's also a certified LEGO® SERIOUS PLAY® Facilitator

    Recent publications
    Publication Year of publication Type of publication
    DEHLING, A., E.VERNETTE, "Appropriability: Theorisation Essay on the Role of Appropriation in the Second-Hand Item Purchase Process", Recherche et Applications en Marketing (English Edition), 2020, vol. 35, no. 1, pp. 6-27 2020 Journal article
    CLÉRET, B., A.DEHLING, J.LEROY, J.ROKKA, A.SOHIER, M.HERBERT, "The videographic approach in marketing research : Which methodological protocol?", Recherche et Applications en Marketing (English Edition), 2018, vol. 33, no. 3, pp. 85-105 2018 Journal article


    • Marketing - Brand Strategy - Communication - Creativity
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