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Kathleen DESVEAUD is an Assistant Professor of Marketing at Kedge Business School, in Marseille. After doing a preparatory class (ECS), and a PGE master’s degree at Toulouse Business School, she graduated with a PhD in Management Science from the University of Toulouse Capitole. Previously she was a visiting scholar at the National University of Singapore, within the Quantitative Psychology department. She is currently in charge of courses related to Big Data, AI, and Machine learning, in the Kedge PGE program. She is doing research in marketing with a passion for psychology, statistics, and data sciences. In her research, she is interested in many themes such as brand perceptions, customer loyalty, or AI adoption, with a particular interest and appetite for quantitative methods and data analysis (mathematical modeling of consumer behavior).

    Recent publications
    Publication Year of publication Type of publication
    DESVEAUD, K., J. MALLOL, "Stakes and challenges in building and analyzing a client database: a case study of a French company", Management & Datascience , October 2019, vol. 3, no. 3 2019 Journal article
    Teaching domains


    • Data Marketing
    • Data Storytelling & Visualization
    • AI & Data
    Research domains


    • Meta-analysis

    Brands & Branding


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