Kathleen DESVEAUD

Kathleen DESVEAUD is a permanent professor and researcher in Data Marketing & Artificial Intelligence at Kedge Business School, Marseille. After completing a preparatory class (ECS) and a PGE master's degree at Toulouse Business School, she earned a PhD in Management Science from the University of Toulouse Capitole. She was also a visiting scholar at the National University of Singapore in the Quantitative Psychology department. She currently heads the Digital & Data Marketing Research Lab at Kedge Business School. Her research, published in several journals like the Journal of Business Research, Journal of Consumer Marketing, and Journal of Marketing Analytics, focuses on various themes including brand perceptions, NLP, and AI adoption, with a particular emphasis on quantitative methods and data analysis. She recently published a comprehensive book on AI and its ethical implications titled "L'intelligence artificielle décryptée - Comprendre les enjeux et risques éthiques de l'IA pour mieux l'appréhender". In terms of teaching, she leads courses in Big Data, AI, and Machine Learning in the PGE program.