Clement DUBREUIL

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clement.dubreuil@kedgebs.com

Clement Dubreuil is a marketing professor at Kedge Business School. He graduated from Sciences Po Paris, ESCP BS and IAE Paris (PhD). He coaches students in activation and innovation plans thanks to a 15-year experience in brand management at L´Oreal and Danone. His research mainly focuses on ethical aspects of consumption through qualitative approaches and have been published in some of the best international reviews, like Journal of Business Ethics. His work aims at better understanding consumer experiences covering a wide spectrum of contexts (retail, sport stadium, luxury store...).

    Recent publications
    Publication Year of publication Type of publication
    DUBREUIL, C., S. BORRAZ, "La consommation et l'épreuve de réalité : comment les individus justifient-ils les limites assumées à leurs efforts de consommation face aux enjeux climatiques ?", Recherche et Applications en Marketing, 2025, vol. 40, no. 1, pp. 51-73 2025 Journal article
    DUBREUIL, C., "Les éléments sociomatériels du stade connecté et l'expérience des spectateurs", Décisions Marketing, January 2025, vol. 117, pp. 97-121 2025 Journal article
    BORRAZ, S., C. DUBREUIL, "I Don’t Feel Any Guilt: How Consumers Justify The Boundaries Of Their Ethical Green Consumption Practices", Advances in Consumer Research, 2024, vol. 51, pp. 548 2024 Journal article
    DUBREUIL, C., D. DION, S. BORRAZ, "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence", Journal of Business Ethics, 2023, vol. 186, pp. 675-694 2023 Journal article
    Teaching domains

     

    Kedge Insights
    Insights Others authors Category Expertise
    Ce que l’engouement pour le rugby dit de notre rapport à la violence None Published in The Conversation
    		 Sport