Johanna VOLPERT

Johanna Volpert is Associate Professor of Marketing at KEDGE Business School (Bordeaux Campus). She graduated in economics and management from ENS Cachan, where she chose to specialize in both accounting and marketing. She holds a PhD in marketing from the Sorbonne Business School. Her previous teaching experiences consist of various courses at universities, business schools, hospitality schools and preparatory classes (“classe préparatoire aux grandes écoles de commerce”). Her research interests include brand heritage and brand resurrection. She also actively contributes to the vulgarization of scientific research through her blog Marketing research according to Johanna Volpert.