Publication | Year of publication | Type of publication |
---|---|---|
VOLPERT, J., G. MICHEL, "Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands", Journal of Business Research, 2022, vol. 153, pp. 479-493 | 2022 | Journal article |
VOLPERT, J., Fiches d'Introduction à la comptabilité, Ellipses, Paris, France, 2019 | 2019 | Book |
VOLPERT, J., "L’Entreprise commerciale et son droit" in Économie-Droit. Prépas ECT. 1re et 2e année. Cours, méthodes, sujets., Garofalo Ludovic, Larchevêque Frédéric (coord.) Eds, Ellipses, pp. 525-534, 2018 | 2018 | Book chapter |
VOLPERT, J., "La Protection du consommateur" in Économie-Droit. Prépas ECT. 1re et 2e année. Cours, méthodes, sujets., Garofalo Ludovic, Larchevêque Frédéric (coord.) Eds, Ellipses, pp. 611-621, 2018 | 2018 | Book chapter |
VOLPERT, J., "La Protection du marché" in Économie-Droit. Prépas ECT. 1re et 2e année. Cours, méthodes, sujets., Garofalo Ludovic, Larchevêque Frédéric (coord.) Eds, Ellipses, pp. 551-560, 2018 | 2018 | Book chapter |
Johanna Volpert is Associate Professor of Marketing at KEDGE Business School (Bordeaux Campus). She graduated in economics and management from ENS Cachan, where she chose to specialize in both accounting and marketing. She holds a PhD in marketing from the Sorbonne Business School. Her previous teaching experiences consist of various courses at universities, business schools, hospitality schools and preparatory classes (“classe préparatoire aux grandes écoles de commerce”). Her research interests include brand heritage and brand resurrection. She also actively contributes to the vulgarization of scientific research through her blog Marketing research according to Johanna Volpert.