|Publication||Year of publication||Type of publication|
|MALTESE, L., F.PONS, J.-P.DANGLADE, O.KERAMIDAS, "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales … et inversement", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2016, no. 115, pp. 75-96||2016||Journal article|
Head of Strategy DepartmentDownload CV
Jean-Philippe Danglade is full-time professor of marketing at Kedge Business School. He learned a Master in Political Sciences (Sciences Po Aix-en-Provence), a Specialized Master in Sports Management (Kedge Business School) and a Phd in marketing from University Paul Cézanne (Aix-en-Provence, France). He created and managed Kedge Msc Marketing program before he became Head of Marketing Department in 2015 and Director of Sport and Event Msc program. Before his academic career, Jean-Philippe worked for several sports companies as Dunlop Sports or Décathlon. During his Phd he also conducted consultancy activities for sports organizations as Olympique de Marseille or Open 13. His research interests include branding strategies, celebrity endorsement and entertainment marketing. His research has appeared in such publications as the Revue Française du Marketing or Revue Sciences de Gestion and he published Marketing des célébrités (2013, Dunod ed., Paris) and Marketing du Sport et Evénementiel Sportif (2014, Dunod ed., Paris).