Student Executive
You are looking for an under or graduate programme ?
You are an executive and want to achieve more in your career ?

Jean-Philippe DANGLADE

Marketing

Head of Strategy Department

Download CV

Jean-Philippe Danglade is full-time professor of marketing at Kedge Business School. He learned a Master in Political Sciences (Sciences Po Aix-en-Provence), a Specialized Master in Sports Management (Kedge Business School) and a Phd in marketing from University Paul Cézanne (Aix-en-Provence, France). He created and managed Kedge Msc Marketing program before he became Head of Marketing Department in 2015 and Director of Sport and Event Msc program. Before his academic career, Jean-Philippe worked for several sports companies as Dunlop Sports or Décathlon. During his Phd he also conducted consultancy activities for sports organizations as Olympique de Marseille or Open 13. His research interests include branding strategies, celebrity endorsement and entertainment marketing. His research has appeared in such publications as the Revue Française du Marketing or Revue Sciences de Gestion and he published Marketing des célébrités (2013, Dunod ed., Paris) and Marketing du Sport et Evénementiel Sportif (2014, Dunod ed., Paris).

    Recent publications
    Publication Year of publication Type of publication
    MALTESE, L., F.PONS, J.-P.DANGLADE, O.KERAMIDAS, "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales … et inversement", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2016, no. 115, pp. 75-96 2016 Journal article
    Pedagogy

    Marketing

    Kedge Insights
    Insights Others authors Category Expertise
    « The Last Dance », ou le sport à la sauce Netflix None Published in The Conversation
    Marketing & new consumption
    L’art délicat de la communication de crise None Published in The Conversation
    Marketing & new consumption
    Comment expliquer les rémunérations élevées des célébrités ? None Published in The Conversation
    Other
    « Rocketman » et les limites du biopic made in Hollywood None Published in The Conversation
    Marketing & new consumption
    eSport aux JO : quel est le problème ? None Published in The Conversation
    Marketing & new consumption
    Les Jeux olympiques à Paris, un pari sportif None Published in The Conversation
    Marketing & new consumption
    Olympique de Marseille : Puma détrône Adidas et devient le prochain équipementier du club phocéen None Expert’s view
    Marketing & new consumption
    Adapter les dessins animés en films, pour quoi faire ? None Published in The Conversation
    Marketing & new consumption
    Volkswagen, numéro un mondial malgré le Dieselgate None Expert’s view
    Marketing & new consumption
    Les trois raisons qui ont fait de Volkswagen le numéro un mondial malgré le Dieselgate None Published in The Conversation
    Marketing & new consumption
    Rachat de l’Olympique de Marseille : le point de vue de Jean-Philippe Danglade None Expert’s view
    Marketing & new consumption
    Le rachat de l’Olympique de Marseille et la relance de la marque OM None Published in The Conversation
    Marketing & new consumption
    Back to top