Go to content - Go to navigation

Jean-Philippe DANGLADE

Strategy-Sustainability-Entrepreneurship Download CV

jean-philippe.danglade@kedgebs.com

Jean-Philippe Danglade is full-time professor of marketing at Kedge Business School. He learned a Master in Political Sciences (Sciences Po Aix-en-Provence), a Specialized Master in Sports Management (Kedge Business School) and a Phd in marketing from University Paul Cézanne (Aix-en-Provence, France). He created and managed Kedge Msc Marketing program before he became Head of Marketing Department in 2015 and Director of Sport and Event Msc program. Before his academic career, Jean-Philippe worked for several sports companies as Dunlop Sports or Décathlon. During his Phd he also conducted consultancy activities for sports organizations as Olympique de Marseille or Open 13. His research interests include branding strategies, celebrity endorsement and entertainment marketing. His research has appeared in such publications as the Revue Française du Marketing or Revue Sciences de Gestion and he published Marketing des célébrités (2013, Dunod ed., Paris) and Marketing du Sport et Evénementiel Sportif (2014, Dunod ed., Paris).

Recent publications

Publication	Year of publication	Type of publication
DANGLADE, J.-P. - "L'Open 13, un événement sportif international fortement ancré en local" - 2024, CCMP, Paris, France	2024	Case Study
DANGLADE, J.-P. - "Service gagnant pour Work and Padel à la conquête du marché du padel" - 2024, CCMP, Paris, France	2024	Case Study
DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France	2024	Case Study
VOLPERT, J., J.-P. DANGLADE - "Comment Netflix entend renforcer sa position sur le marché ultra concurrentiel du streaming ?" - 2024, CCMP, Paris	2024	Case Study
DANGLADE, J.-P. - "Morphée, une stratégie marketing originale afin de conquérir le marché du bien-être" - 2023, CCMP, Paris, France	2023	Case Study
DANGLADE, J.-P., Valorisez votre marque employeur!, De Boeck Superieur, LOUVAIN LA NEUVE, France, 2020	2020	Book
MALTESE, L., F.PONS, J.-P.DANGLADE, O.KERAMIDAS, "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales … et inversement", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2016, no. 115, pp. 75-96	2016	Journal article

Teaching domains

Marketing

Management

Strategy

Research domains

Sports & Events Management

Brands & Branding

Creative Industries

Human Resource Management

Kedge Insights

Insights	Others authors	Category	Expertise
Entre les JO 2024 et LVMH, quelle est la logique du sponsoring ?	None	Published in The Conversation	Marketing & new consumption
Marque employeur : l’important c’est le résultat et pas nécessairement la manière	None	Publication highlight	Marketing Human Ressources
Emancipées des studios, les stars hollywoodiennes s’inventent des carrières plus variées	None	Published in The Conversation	Marketing & new consumption
Rupture du contrat entre Antoine Griezmann et Huawei : les célébrités sont aussi des marques	None	Published in The Conversation	Marketing & new consumption
« The Last Dance », ou le sport à la sauce Netflix	None	Published in The Conversation	Marketing & new consumption
L’art délicat de la communication de crise	None	Published in The Conversation	Marketing & new consumption
Comment expliquer les rémunérations élevées des célébrités ?	None	Published in The Conversation	Other
« Rocketman » et les limites du biopic made in Hollywood	None	Published in The Conversation	Marketing & new consumption
eSport aux JO : quel est le problème ?	None	Published in The Conversation	Marketing & new consumption
Les Jeux olympiques à Paris, un pari sportif	None	Published in The Conversation	Marketing & new consumption
Olympique de Marseille : Puma détrône Adidas et devient le prochain équipementier du club phocéen	None	Expert’s view	Marketing & new consumption
Adapter les dessins animés en films, pour quoi faire ?	None	Published in The Conversation	Marketing & new consumption
Volkswagen, numéro un mondial malgré le Dieselgate	None	Expert’s view	Marketing & new consumption
Les trois raisons qui ont fait de Volkswagen le numéro un mondial malgré le Dieselgate	None	Published in The Conversation	Marketing & new consumption
Rachat de l’Olympique de Marseille : le point de vue de Jean-Philippe Danglade	None	Expert’s view	Marketing & new consumption
Le rachat de l’Olympique de Marseille et la relance de la marque OM	None	Published in The Conversation	Marketing & new consumption