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Louise Canning is Associate Professor of Marketing and was awarded her PhD by UWE Bristol in 1999. Her research centres on aspects of business-to-business marketing, including adaptation, communication and sustainability in inter-firm relationships. Louise has recently explored the interface between business and consumer markets in relation to disposal and her work has been published in leading international journals.  Louise has taught and supervised students on marketing topics including business-to-business, global, services and strategic marketing as well as relationship management. Louise has over 20 years of management experience in UK higher education and previously enjoyed a successful career in international sales and marketing. 

    Recent publications
    Publication Year of publication Type of publication
    BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024 2024 Book
    BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2020 2020 Book
    LEEK, S., D. HOUGHTON, L. CANNING, "Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies", Industrial Marketing Management, 2019, vol. 81, pp. 115-129 2019 Journal article
    MCGRATH, H., T. O'TOOLE, L. CANNING, "Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 7, pp. 1555-1569 2019 Journal article
    CANNING, L., E.FRANKLIN-JOHNSON - "The big squeeze. Orange and the challenge of mobile phone take-back" - 2018, CCMP, Paris 2018 Case Study
    FIGGE, F., A. THORPE, P. GIVRY, L. CANNING, E. FRANKLIN-JOHNSON, "Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy", Ecological Economics, 2018, vol. 150, pp. 297-306 2018 Journal article
    BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2017 2017 Book
    FIGGE, F., P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, A.THORPE, "Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels", Ecological Economics, 2017, vol. 138, pp. 12-21 2017 Journal article
    D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78 2017 Journal article
    CANNING, L., I.SZMIGIN, "Radical innovation, network competence and the business of body disposal", Journal of Business and Industrial Marketing, 2016, vol. 31, no. 6, pp. 771-783 2016 Journal article
    CANNING, L., I.SZMIGIN, C.VAESSEN, "Consumer acceptance of radical alternatives to human disposal: an examination of the Belgian marketplace" in Death in a Consumer Culture., Ed., Routledge, chap. 15, pp. 228-241, 2016 2016 Book chapter
    LEEK, S., L.CANNING, D.HOUGHTON, "Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector", Industrial Marketing Management, 2016, vol. 54, pp. 25-32 2016 Journal article
    MORAES, C., N.MICHAELIDOU, L.CANNING, "Student attitude toward a group coursework and peer assessment protocol", Industry and Higher Education, 2016, vol. 30, no. 2, pp. 117-128 2016 Journal article
    FRANKLIN-JOHNSON, E., F.FIGGE, L.CANNING, "Resource duration as a managerial indicator for Circular Economy performance", Journal of Cleaner Production, 2016, vol. 133, pp. 589-598 2016 Journal article
    Teaching domains


    • Business to business marketing
    • Marketing strategy, principles
    Research domains

    BtoB Marketing

    • Interfirm relationships; networks & small business development
    Kedge Insights
    Insights Others authors Category Expertise
    The eco-efficiency of virgin resources Philippe GIVRY Elizabeth FRANKLIN-JOHNSON Andrea THORPE Expert’s view
    Twitter use in the healthcare sector None Expert’s view
    Marketing & new consumption