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Louise Canning is Associate Professor of Marketing and was awarded her PhD by UWE Bristol in 1999. Her research centres on aspects of business-to-business marketing, including adaptation, communication and sustainability in inter-firm relationships. Louise has recently explored the interface between business and consumer markets in relation to disposal and her work has been published in leading international journals.  Louise has taught and supervised students on marketing topics including business-to-business, global, services and strategic marketing as well as relationship management. Louise has over 20 years of management experience in UK higher education and previously enjoyed a successful career in international sales and marketing. 

    Recent publications
    Publication Year of publication Type of publication
    Figge, F., Thorpe, A., Givry, P., Canning, L., Franklin-Johnson, E. (2018). Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy. Ecological Economics, 150, 297-306 2018 Refereed Article
    Figge, F., Givry, P., Canning, L., Franklin-Johnson, E., & Thorpe, A. (2017) Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels Ecological Economics 138, 12-21 2017 Refereed Article
    D'Antone, S., Canning, L., Franklin-Johnson, E., Spencer, R. (2017). Concerned innovation: The ebb and flow between market and society, Industrial Marketing Management, 64, July, 66-78 2017 Refereed Article
    Brennan, D. Canning, L. McDowell, R. (2017) Business-to-Business Marketing, 4th edition, London: Sage. ISBN: 9781473973442 2017 Book
    Leek, S. Canning, L.E. Houghton, D. Revisiting the task media fit model in the era of Web 2.0: Twitter use and interaction in the healthcare sector, Industrial Marketing Management 54 (2016) 25–32 2016 Refereed Article
    Moraes, C. Mchaelidou, N. Canning, L. (2016) Student attitude toward a group coursework and peer assessment protocol, Industry and Higher Education, 30 (2): 117-128. DOI: 10.5367/ihe.2016.0296 2016 Refereed Article
    Elizabeth Franklin-Johnson, Frank Figge, Louise Canning, Resource duration as a managerial indicator for Circular Economy performance, Journal of Cleaner Production, Volume 133, 1 October 2016, Pages 589-598 2016 Refereed Article
    Canning, L.E., Szmigin, I.T., Vaessen, C. (2016) Consumer acceptance of radical alternatives to human disposal: an examination of the Belgian marketplace, in S. Dobscha (ed), Death in a Consumer Culture, Abignson: Routledge, pp.L 213-227, ISBN 978-1-138-84819-1. 2016 Chapter
    Canning, L.E., Szmigin, I.T. (2015) Radical innovation, network, network competence and the business of body disposal. Journal of Business and Industrial Marketing, Forthcoming. 2015 Refereed Article
    Szmigin, I.T. & Canning, L.E. (2015) Sociological Ambivalence and Funeral Consumption. Sociology, 49, 4: 748-763. DOI: 10.1177/0038038514552008 2015 Refereed Article
    Brennan, R., Canning, L., & McDowell, R. (2014) Business-to-Business Marketing, 3rd edition. London: Sage 2014 Book
    Leek, S. Canning, L.E. (2011). 'Entering and developing a service network', Journal of Services Marketing, 25, 11: 58-67. 2011 Refereed Article
    Canning, L.E. Szmigin, I.T (2010). 'Death and disposal, the universal environmental dilemma', Journal of Marketing Management, 26, 11/12: 1129-1142 2010 Refereed Article
    Kedge Insights
    Insights Others authors Category Expertise
    The eco-efficiency of virgin resources Frank FIGGE Philippe GIVRY Elizabeth FRANKLIN-JOHNSON Andrea THORPE Expert’s view
    Twitter use in the healthcare sector None Expert’s view
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