Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024 | 2024 | Book |
| DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France | 2024 | Case Study |
| MCGRATH, H., T. O'TOOLE, L. CANNING, "Strategizing in networks: the ambivalent entrepreneur", Industrial Marketing Management, 2024, vol. 123, pp. 76-87 | 2024 | Journal article |
| BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2020 | 2020 | Book |
| MCGRATH, H., T. O'TOOLE, L. CANNING, "Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 7, pp. 1555-1569 | 2019 | Journal article |
| LEEK, S., D. HOUGHTON, L. CANNING, "Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies", Industrial Marketing Management, 2019, vol. 81, pp. 115-129 | 2019 | Journal article |
| CANNING, L., E.FRANKLIN-JOHNSON - "The big squeeze. Orange and the challenge of mobile phone take-back" - 2018, CCMP, Paris | 2018 | Case Study |
| FIGGE, F., A. THORPE, P. GIVRY, L. CANNING, E. FRANKLIN-JOHNSON, "Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy", Ecological Economics, 2018, vol. 150, pp. 297-306 | 2018 | Journal article |
| BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2017 | 2017 | Book |
| FIGGE, F., P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, A.THORPE, "Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels", Ecological Economics, 2017, vol. 138, pp. 12-21 | 2017 | Journal article |
| D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78 | 2017 | Journal article |
| CANNING, L., I.SZMIGIN, "Radical innovation, network competence and the business of body disposal", Journal of Business and Industrial Marketing, 2016, vol. 31, no. 6, pp. 771-783 | 2016 | Journal article |
| CANNING, L., I.SZMIGIN, C.VAESSEN, "Consumer acceptance of radical alternatives to human disposal: an examination of the Belgian marketplace" in Death in a Consumer Culture., Ed., Routledge, chap. 15, pp. 228-241, 2016 | 2016 | Book chapter |
| LEEK, S., L.CANNING, D.HOUGHTON, "Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector", Industrial Marketing Management, 2016, vol. 54, pp. 25-32 | 2016 | Journal article |
| MORAES, C., N.MICHAELIDOU, L.CANNING, "Student attitude toward a group coursework and peer assessment protocol", Industry and Higher Education, 2016, vol. 30, no. 2, pp. 117-128 | 2016 | Journal article |
| FRANKLIN-JOHNSON, E., F.FIGGE, L.CANNING, "Resource duration as a managerial indicator for Circular Economy performance", Journal of Cleaner Production, 2016, vol. 133, pp. 589-598 | 2016 | Journal article |
Teaching domains
Marketing
- Business to business marketing
- Marketing strategy, principles
Research domains
BtoB Marketing
- Interfirm relationships; networks & small business development
Kedge Insights
| Insights | Others authors | Category | Expertise |
|---|---|---|---|
| The eco-efficiency of virgin resources | Philippe GIVRY Elizabeth FRANKLIN-JOHNSON Andrea THORPE | Expert’s view |
Sustainability |
| Twitter use in the healthcare sector | None | Expert’s view |
Marketing & new consumption |