Philippe GIVRY is Associate Professor of Finance. Before joining KEDGE BS for teaching Corporate & Market Financial Engineering, he worked at Montpellier BS, France. He was also lecturer (initial, continuing and executive education) for several Universities and Business Schools, in France, China, Morocco and Burkina Faso. He received his PhD from Lyon 3 University (France) in 2008, with a thesis focusing on the ecology of financial markets and the modelling of trading strategies for a resilient market under information asymmetries. He holds also Degrees in Finance & Banking, in Econometrics and in Mathematics Applied to Social Sciences. He publishes Business Case Studies (2015 ARIANE-FNEGE Award), Finance Textbooks, and research articles in academic journals. Through the modelling of decision-making tools for sustainability & innovation, the study of signals and learning effect, or the philosophical approach of social ontology, his research deals with the different and/or incomplete perceptions of the reality of a problem to be solved by managers, : how it impacts the modelling that frames decision-making by including others’ perception as, for instance, desirable goals or the risk of undesirable goals, at the macro (collective)-level rather than the micro (individual)-level only. Inside KEDGE, he is also Wellness team member, involved in business start-up assistance (Business Nursery/Kedge Accelerator) and co-founder of the Kedge Social Ontology Group (KSOG). As member of the strategic committee “Sustainable Performance”, he contributes to the building & rationalization of decision tools, integrating SD/SR indicators and KPIs.