Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| ULRICH, I., S. L.AZAR, I.AIMÉ, "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands", Journal of Business Research, 2020, vol. 120, pp. 157-174 | 2020 | Journal article |
| AIMÉ, I., F.BERGER-REMY, M.-E.LAPORTE, "Lessons from nearly a century of the brand management system", Journal of Historical Research in Marketing, 2018, vol. 10, no. 4, pp. 420-450 | 2018 | Journal article |
| AZAR, S. L., I.AIMÉ, I.ULRICH, "Brand gender-bending", European Journal of Marketing, 2018, vol. 52, no. 7/8, pp. 1598-1624 | 2018 | Journal article |
| LAI , C., I.AIMÉ, La marque, Dunod, Paris, France, 2016 | 2016 | Book |
Teaching domains
Marketing
Research domains