Laurent BOMPAR

Marketing

Laurent Bompar is Professor of Sales Management and Negotiation at KEDGE Business School and holds a PhD in Management. He worked for Mercuri International and KPMG as a consultant for eight years and later spent eleven years in business management supervising a large sales force to achieve results. For the past twenty years, Laurent has conducted more than 400 professional seminars on varying subject matters such as sales management, negotiation and behavior. His academic research includes the effects of humor, phases of relationships, trust, relationship qualities, performance on sales management and negotiation. He produces case studies on famous action sports companies. He is currently the Academic Manager of both MScs within the Wine & Spirits Academy at KEDGE.

    Recent publications
    Publication Year of publication Type of publication
    Laurent BOMPAR ; Zahir YANAT. « La dichotomie transactionnel-relationnel de la première relation commerciale », Recherches en Sciences de Gestion–Management Sciences–Ciencias de Gestión, n°95, Juillet 2013, pp. 45-63 2013 Refereed Article
    Back to top