Dominique Billon is Director of the MSc Marketing and the M1 programmes. He has a Master’s degree from Kedge Business School and the University of Bordeaux, and will defend his PhD thesis at the University of Rouen in January 2017. His research focuses on the brand as a cultural resource in shaping family identity. Dominique launched and managed several programmes (Bachelor, Master 1, etc.) and has teaching experience at Bachelor, Master/MSc, and executive levels in France, China (Beijing) and Sénégal (Dakar). Dominique specialises in the field of experiential marketing, digital marketing and cultural branding.