Dominique Billon is Director of the MSc Marketing. He has a Master’s degree from Kedge Business School and the University of Bordeaux, and a PhD from the University of Rouen. His research focuses on the brand as a cultural resource in shaping family identity. Dominique launched and managed several programmes (Bachelor, Master 1, etc.) and has teaching experience at Bachelor, Master/MSc, and executive levels in France, China (Beijing) and Sénégal (Dakar). Dominique specialises in the field of experiential marketing, digital marketing and cultural branding.