Recent publications
Publication | Year of publication | Type of publication |
---|---|---|
BILLON, D. - "Henri Piquet : comment réveiller une belle endormie en embrassant de nouveaux rituels de consommation ?" - 2020, CCMP, France | 2020 | Case Study |
Teaching domains
Marketing
- Expérientiel Marketing
- Qualitative methods
- Strategic marketing
- Operational marketing
- Consumer Culture
- Brand Management
Research domains
Marketing
- Experiential branding