Student Executive
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Dominique BILLON


MSc Marketing & Brand Management Director

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Dominique Billon is Director of the MSc Marketing. He has a Master’s degree from Kedge Business School and the University of Bordeaux, and a PhD from the University of Rouen. His research focuses on the brand as a cultural resource in shaping family identity. Dominique launched and managed several programmes (Bachelor, Master 1, etc.) and has teaching experience at Bachelor, Master/MSc, and executive levels in France, China (Beijing) and Sénégal (Dakar). Dominique specialises in the field of experiential marketing, digital marketing and cultural branding.

    Teaching domains


    • Expérientiel Marketing
    • Qualitative methods
    • Strategic marketing
    • Operational marketing
    • Consumer Culture
    • Brand Management
    Research domains


    • Experiential branding

    Consumer Culture Theory


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