Sawsan ATALLAH BIDART

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Sawsan Atallah Bidart is Assistant Professor in Digital Marketing. She earned her doctorate in Communication and Information Sciences from the University of Bordeaux Montaigne (2019), where she studied the construction of international news in the context of the Arab Spring. Sawsan attained her Bachelor’s degree in Communications from the University of Lincoln (2003) and a Master of Sciences in Interactive Multimedia from the Computer Science school of the University of Westminster in the UK (2007). Her experience in the private sector spans over 10 years in Digital Project Management with multinationals, namely Microsoft and F-Secure. Sawsan has published in the French Journal for Media Research as well as the Revue Française des Sciences de l’information et de la communication (The French Journal of Information and Communication Sciences) and has presented her research at various international conferences (Association francophone pour le savoir in Montreal, EUTIC in Bordeaux, IAMCR Communication, Technology and Human Dignity in Madrid, the 8th international congress for the UNESCO professorship in Strasbourg, the Fake News Ameriber conference in Bordeaux, the XESCOM’s 4th International Symposium on Communication Management in Porto, etc). She is currently refocusing her research interests on digital marketing.

    Recent publications
    Publication Year of publication Type of publication
    ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France 2024 Case Study
    ATALLAH BIDART, S. - "Gestion de projet digital, Source Mobile by Bouygues Telecom : utiliser les stratégies Web 3.0 pour commercialiser des forfaits de téléphonie mobile responsables et durables" - 2024, CCMP, Paris, France 2024 Case Study
    ATALLAH BIDART, S. - "Digital Project Management : Using web 3.0 Strategies to Market Responsible and Sustainable Mobile Phone Plans - The Case of Source Mobile, an idea from Bouygues Telecom" - 2024, CCMP, Paris, France 2024 Case Study
    ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France 2024 Case Study
    GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France 2024 Case Study
    GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France 2024 Case Study
    ATALLAH BIDART, S. - "Comment élaborer une stratégie de communication numérique à travers le parrainage du football dans le milieu du eTrading" - 2023, The Case Centre, Bedfordshire, Great Britain 2023 Case Study
    ATALLAH BIDART, S. - "Lorsque le free-floating inspire un modèle économique durable - Le cas de QuickFrisbee" - 2023, The Case Centre, Buckinghamshire, Great Britain 2023 Case Study
    ATALLAH BIDART, S. - "Using Digital Communications in EdTech to Reach Parents and Children in the South West of France - The Case of Algorithmics" - 2023, The Case Centre, Buckinghamshire, Great Britain 2023 Case Study
    ATALLAH BIDART, S. - "Elaboration de la Stratégie de Communication Digitale de l'ONG Libanaise TechEd for Refugees" - 2023, The Case Centre, Buckinghamshire, Great Britain 2023 Case Study
    ATALLAH BIDART, S. - "Using Football Sponsorship to Build a Digital Communications Strategy in the e-Trading Sector" - 2023, The Case Centre, Great Britain 2023 Case Study
    ATALLAH BIDART, S. - "Utilisation des communications digitales dans les EdTech pour atteindre les parents et les enfants dans le Sud-Ouest de la France - Le cas d'Algorithmics" - 2023, The Case Centre, Great Britain 2023 Case Study
    ATALLAH BIDART, S., "Les forces d’innovation de la subversion numérique" in Les forces d’innovation de la subversion numérique., Vieira, Lise Eds, presse universitaire de Bordeaux, vol. 1, chap. 10, pp. 155-166, 2023 2023 Book chapter
    ATALLAH BIDART, S. - "When Free-Floating Inspires a Sustainable Economic Model - The Case of QuickFrisbee" - 2023, The Case Centre, Buckinghamshire, Great Britain 2023 Case Study
    ATALLAH BIDART, S. - "Building the Digital Communications Strategy for the Lebanese NGO TechEd for Refugees" - 2022, The Case Centre, Great Britain 2022 Case Study
    ATALLAH BIDART, S., "Collaborer sur Wikipédia pour Co-construire une société de la connaissance– Opportunités, défis et enjeux pour le monde universitaire", Revue française des sciences de l'informationet de la communication, September 2020 2020, vol. 20, no. 6, pp. 40 2020 Journal article
    ATALLAH BIDART, S., C. PASCAL, "Challenges and stakes in Syrian Representation and Participation in international media", French Journal for Media Research, January 2020, vol. 13, no. 2, pp. 31 2020 Journal article
    Teaching domains

    Marketing

    • Digital Marketing
    • Communications
    • Branding
    • Project Management in Digital Marketing
    Research domains

    Brands & Branding

    Cross-Cultural Management

    Marketing

    Other