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Sawsan Atallah Bidart is Assistant Professor in Digital Marketing. She earned her doctorate in Communication and Information Sciences from the University of Bordeaux Montaigne (2019), where she studied the construction of international news in the context of the Arab Spring. Sawsan attained her Bachelor’s degree in Communications from the University of Lincoln (2003) and a Master of Sciences in Interactive Multimedia from the Computer Science school of the University of Westminster in the UK (2007). Her experience in the private sector spans over 10 years in Digital Project Management with multinationals, namely Microsoft and F-Secure. Sawsan has published in the French Journal for Media Research as well as the Revue Française des Sciences de l’information et de la communication (The French Journal of Information and Communication Sciences) and has presented her research at various international conferences (Association francophone pour le savoir in Montreal, EUTIC in Bordeaux, IAMCR Communication, Technology and Human Dignity in Madrid, the 8th international congress for the UNESCO professorship in Strasbourg, the Fake News Ameriber conference in Bordeaux, the XESCOM’s 4th International Symposium on Communication Management in Porto, etc). She is currently refocusing her research interests on digital marketing.

    Teaching domains


    • Digital Marketing
    • Communications
    • Branding
    Research domains

    Brands & Branding

    Cross-Cultural Management



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