Michaël Korchia is a research professor in marketing, with a doctorate and an accreditation to supervise research. His areas of focus, both in research and teaching, are branding, communication, consumer behaviour and cultural marketing. He also created the 3P competition, intended for bachelors of the PGE program, which consists in putting students in a situation whereby they analyse and create new packaging or advertisements. His work has been published in France and internationally and he has carried out several consulting assignments. Lastly, he is an active member of the Association Française du Marketing (French Marketing Association), CM of the Facebook page and in charge of multimedia content, and has been a member of the Board of Directors for eight years.