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Michaël Korchia is a research professor in marketing, with a doctorate and an accreditation to supervise research. His areas of focus, both in research and teaching, are branding, communication, consumer behaviour and cultural marketing. He also created the 3P competition, intended for bachelors of the PGE program, which consists in putting students in a situation whereby they analyse and create new packaging or advertisements.

His work has been published in France and internationally and he has carried out several consulting assignments. Lastly, he is an active member of the Association Française du Marketing (French Marketing Association), CM of the Facebook page and in charge of multimedia content, and has been a member of the Board of Directors for eight years.

    Recent publications
    Publication Year of publication Type of publication
    Gonzalez Ch., Korchia, M., Pechpeyrou P. (de) (2018). Les shoppers de site d’achat groupé sont-ils tous des "chasseurs de bonnes affaires" ? Proposition d’une typologie des profils d’achat. Management & Avenir, 101, juillet, 83-103 2018 Refereed Article
    Derbaix, M., Derbaix, Ch., Kindt, M., Korchia, M., Fernandez, M.L. (2016). Transmissions culturelles entre parents et enfants : Le cas des goûts musicaux, Management & Avenir, 87, Août-Septembre, 151-174 2016 Refereed Article
    Nathalie FLECK ; Michael KORCHIA ; Isabelle LE ROY. “Celebrities in Advertising: Looking for Congruence or Likability?”, Psychology & Marketing, Special Issue: Psychology, Marketing, and Celebrities, vol. 29, n°9, pp. 651–662, September 2012 2012 Refereed Article
    Gonzalez, Christine ; Korchia, Michaël ; Menuet, Laetitia ; Caroline Urbain. « Comment les consommateurs socialement responsable se représentent-ils la consommation : Une approche par les associations libres », RAM, vol. 24, n°3, oct 2009 2009 Refereed Article
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