Stéphanie PETZOLD DUMEYNIEUX

Stéphanie Petzold, PhD. in Management Sciences (University of Bordeaux), is Professor of Marketing at Kedge Business School. She was in charge of the SME & Innovation research team at Bordeaux Ecole de Management. Her more specialized teaching topics are Marketing of Innovation and B2B Marketing. She is the author of marketing case studies published at the CCMP (Centrale de Cas et de Médias Pédagogiques, Paris). Her research work, published in various academic journals, focuses on the marketing and strategy of SME and, in particular, high tech start-ups. She is the author of books and book chapters in marketing and entrepreneurship. She is a member of the Marketing & New Consumption Center of Excellence at Kedge Business School. She is also a member of the Scientific Committee of the journal Vie & Sciences de l'Entreprise associated with ANDESE (National Association of Doctors of Economics and Management Sciences).