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Stéphanie PETZOLD DUMEYNIEUX

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Stéphanie Petzold is Professor of Marketing at KEDGE Business School. She obtained a PhD in Management (2003) from Bordeaux University. Specifically she teaches Marketing of Innovation and B2B Marketing. Stéphanie has written case studies for the CCMP (Case Center, Paris). Her research deals essentially with high tech start-ups but also with the marketing and strategies of SMEs. She is a member of the Board of Directors of the AEI (Academy of Entrepreneurship and Innovation) and a member of the Scientific Committee of the review Vie & Sciences de l’Entreprise associated with ANDESE (Association of Doctors of Economics and Management Science).

    Recent publications
    Publication Year of publication Type of publication
    PETZOLD DUMEYNIEUX, S., K. RICHOMME-HUET, "L'échec des jeunes entreprises technologiquement innovantes (JETI): une lecture par le marketing entrepreneurial (ME)" Forthcoming Revue Internationale PME 2020 Journal article
    PETZOLD DUMEYNIEUX, S., C. FONROUGE, "Quel modèle d'émergence pour les start-up des éco-industries : David un futur Goliath ou David avec Goliath ?", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2020, no. n°139, pp. 39-62 2020 Journal article
    BOUSQUET, F., V. BARBAT, S. PETZOLD DUMEYNIEUX, "La nature stratégique des ressources issues de l’ancrage territorial : proposition d’une grille d’évaluation pour les PME", Revue Internationale PME, 2020, vol. 33, no. 1, pp. 41-73 2020 Journal article
    PETZOLD DUMEYNIEUX, S., V. BARBAT, F. PONS, M. ZINS, "Impact of responsive and proactive market orientation on SME performance: the moderating role of economic crisis perception", Canadian Journal of Administrative Sciences, 2019, vol. 36, no. 4, pp. 459-472 2019 Journal article
    DURRIEU, F., S.PETZOLD DUMEYNIEUX, V.BARBAT - "EAT ME : Maître Prunille à la conquête de la Chine" - 2018, CCMP, France 2018 Case Study
    PETZOLD DUMEYNIEUX, S., B.TOUZET - "MAPAERO: de l'aérien à l'éolien ou comment réussir la diversification d'une PME?" - 2016, CCMP 2016 Case Study
    PETZOLD DUMEYNIEUX, S., M.CARPENTER, "La coopétition: stratégie stabilisatrice des filières traditionnelles? Une histoire raisonnée de l'IGP Volaille Fermière des Landes", Gérer et Comprendre, 2015, no. 120, pp. 35-46 2015 Journal article
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