Student Executive
You are looking for an under or graduate programme ?
You are an executive and want to achieve more in your career ?

Stéphanie PETZOLD DUMEYNIEUX

Marketing Download CV

Stéphanie Petzold is Professor of Marketing at KEDGE Business School. She obtained a PhD in Management (2003) from Bordeaux University. Specifically she teaches Marketing of Innovation and B2B Marketing. Stéphanie has written case studies for the CCMP (Case Center, Paris). Her research deals essentially with high tech start-ups but also with the marketing and strategies of SMEs. She is a member of the Board of Directors of the AEI (Academy of Entrepreneurship and Innovation) and a member of the Scientific Committee of the review Vie & Sciences de l’Entreprise associated with ANDESE (Association of Doctors of Economics and Management Science).

    Recent publications
    Publication Year of publication Type of publication
    PETZOLD DUMEYNIEUX, S., K.RICHOMME-HUET, "L'échec des jeunes entreprises technologiquement innovantes (JETI): une lecture par le marketing entrepreneurial (ME)" Forthcoming Revue Internationale PME 2020 Journal article
    PETZOLD DUMEYNIEUX, S., B.TOUZET - "MAPAERO: de l'aérien à l'éolien ou comment réussir la diversification d'une PME?" - 2016, CCMP 2016 Case Study
    PETZOLD DUMEYNIEUX, S., M.CARPENTER, "La coopétition: stratégie stabilisatrice des filières traditionnelles? Une histoire raisonnée de l'IGP Volaille Fermière des Landes", Gérer et Comprendre, 2015, no. 120, pp. 35-46 2015 Journal article
    Pedagogy

     

    Back to top