Stéphanie PETZOLD DUMEYNIEUX

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Stéphanie Petzold, PhD. in Management Sciences (University of Bordeaux), is Professor of Marketing at Kedge Business School. She was in charge of the SME & Innovation research team at Bordeaux Ecole de Management. Her more specialized teaching topics are Marketing of Innovation and B2B Marketing. She is the author of marketing case studies published at the CCMP (Centrale de Cas et de Médias Pédagogiques, Paris). Her research work, published in various academic journals, focuses on the marketing and strategy of SME and, in particular, high tech start-ups. She is the author of books and book chapters in marketing and entrepreneurship. She is a member of the Marketing & New Consumption Center of Excellence at Kedge Business School. She is also a member of the Scientific Committee of the journal Vie & Sciences de l'Entreprise associated with ANDESE (National Association of Doctors of Economics and Management Sciences).

    Recent publications
    Publication Year of publication Type of publication
    PETZOLD DUMEYNIEUX, S., K. RICHOMME-HUET, "L'échec des jeunes entreprises technologiquement innovantes (JETI): une lecture par le marketing entrepreneurial (ME)", Revue Internationale PME, 2021, vol. 34, no. 1, pp. 94-119 2021 Journal article
    BOUSQUET, F., V. BARBAT, S. PETZOLD DUMEYNIEUX, "La nature stratégique des ressources issues de l’ancrage territorial : proposition d’une grille d’évaluation pour les PME", Revue Internationale PME, 2020, vol. 33, no. 1, pp. 41-73 2020 Journal article
    PETZOLD DUMEYNIEUX, S., C. FONROUGE, "Quel modèle d'émergence pour les start-up des éco-industries : David un futur Goliath ou David avec Goliath ?", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2020, no. n°139, pp. 39-62 2020 Journal article
    PETZOLD DUMEYNIEUX, S., V. BARBAT, F. PONS, M. ZINS, "Impact of responsive and proactive market orientation on SME performance: the moderating role of economic crisis perception", Canadian Journal of Administrative Sciences, 2019, vol. 36, no. 4, pp. 459-472 2019 Journal article
    DURRIEU, F., S.PETZOLD DUMEYNIEUX, V.BARBAT - "EAT ME : Maître Prunille à la conquête de la Chine" - 2018, CCMP, France 2018 Case Study
    PETZOLD DUMEYNIEUX, S., B.TOUZET - "MAPAERO: de l'aérien à l'éolien ou comment réussir la diversification d'une PME?" - 2016, CCMP 2016 Case Study
    Teaching domains

    Marketing

    Research domains

    Marketing

    Strategy

    Entrepreneurship

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