Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| MOLANDER, S., J. OSTBERG, L. PEÑALOZA, "Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand", Journal of Consumer Research, 2023, vol. 49, no. 5, pp. 762-785 | 2023 | Journal article |
| PEÑALOZA, L., A. PROTHERO, P. MCDONAGH, K. POUNDERS, "The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value- Based Commitments", Journal of Marketing, 2023, vol. 87, no. 6, pp. 847-868 | 2023 | Journal article |
| GODEFROIT-WINKLE, D., L. PEÑALOZA, "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women", Journal of Business Ethics, 2023 | 2023 | Journal article |
| XU, X., L. PEÑALOZA, A. ARAS, "Deciphering B2B marketers’ concerns in marketing ‘with’ clients: Further insights into how B2B characteristics foster and inhibit UGC generation and its leverage", Industrial Marketing Management, 2022, vol. 101, pp. 71-81 | 2022 | Journal article |
| COFFIN , J., C. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. VISCONTI, L. WALTHER, "Crossing Wires: Short-Circuiting Marketing Theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292 | 2022 | Journal article |
| PEÑALOZA, L., "Our Aging Bodies, Ourselves" in Routledge Companion to Marketing and Feminism., Pauline Maclaran, Lorna Stevens, and Olga Kravets Eds, Routledge, chap. 21, 2022 | 2022 | Book chapter |
| GUMMERUS, J., D. O'LOUGHLIN, C. KELLEHER, L. PEÑALOZA, "Shifting sands: Actor role and identity reconfigurations in service systems", Journal of Business Research, 2021, vol. 137, pp. 162-169 | 2021 | Journal article |
| DIAZ RUIZ, C., J. HOLMQVIST, L. PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024 | 2020 | Journal article |
| HOLMQVIST, J., C. DIAZ RUIZ, L. PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513 | 2020 | Journal article |
| GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women's Empowerment at a Moroccan Supermarket: A Qualitative Investigation of Developed Competencies and Altered Relationships at an Emerging Retail Servicescape", Journal of MacroMarketing, 2020, vol. 40, no. 4, pp. 492-509 | 2020 | Journal article |
| KELLEHER, C., J. GUMMERUS J, D. O'LOUGHLIN, L. PEÑALOZA, "Shifting Arrays of a Kaleidoscope: The Orchestration of Value Cocreation in Service Systems", Journal of Service Research, 2020, vol. 23, no. 2, pp. 211-228 | 2020 | Journal article |
| PEÑALOZA, L., "Ethics" in Marketing Management: A Cultural Approach., Luca M. Visconti, Lisa Peñaloza, Nil Toulouse Eds, Routledge, vol. 2nd ed., chap. 30, pp. 487-511, 2020 | 2020 | Book chapter |
| KIZGIN, H., B. L.DEY, Y. K.DWIVEDI, L.HUGHES, A.JAMAL, P.JONES, B.KRONEMANN, M.LAROCHE, L.PEÑALOZA, M.-O.RICHARD, N. P.RANA, R.ROMER, K.TAMILMANI, M. D.WILLIAMS, "The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice", International Journal of Information Management, 2019, vol. 51, pp. 102026 | 2019 | Journal article |
| PEREZ LOZANO, M. E., C. QUINTANILLA, R. M. CASANO GONZALEZ, L. PEÑALOZA, "Inverse Socialization with Technology: Understanding Intergenerational Family Dynamics", Journal of Consumer Marketing, 2019, vol. 36, no. 6, pp. 818-826 | 2019 | Journal article |
| JEONG MIN, H., L.PEÑALOZA, "The agentic body in immigrant maternal identity reconstruction: embodiment, consumption, acculturation", Consumption Markets & Culture, 2019, vol. 22, no. 3, pp. 272-296 | 2019 | Journal article |
| PEÑALOZA, L., "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future", Journal of Business Research, 2018, vol. 82, pp. 273-280 | 2018 | Journal article |
| KELLEHER, C., L.PEÑALOZA, "Aging and consumption" in Routledge Handbook on Consumption., Margit Keller, Bente Halkier, Terhi-Anna Wilska & Monica Truninger Eds, Routledge, pp. 326-338, 2017 | 2017 | Book chapter |
| LINDRIDGE, A., L.PEÑALOZA, O.WORLU, "Agency and empowerment in consumption in relation to a patriarchal bargain", European Journal of Marketing, 2016, vol. 50, no. 9/10, pp. 1652-1671 | 2016 | Journal article |
| PEÑALOZA, L., "¡Tequila! Distilling the spirit of Mexico", Consumption Markets & Culture, 2016, vol. 19, no. 3, pp. 296-305 | 2016 | Journal article |
| DEL BUCCHIA, C., L.PEÑALOZA, "“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will", Journal of Business Research, 2016, vol. 69, no. 1, pp. 145-154 | 2016 | Journal article |
Teaching domains
Marketing
- Consumer Culture
- Marketing Strategy/Cultural Branding
Methodology
- Qualitative Research Methods
Research domains
Consumer Culture Theory
Developing Countries
Gender Studies
Health Management
Kedge Insights
| Insights | Others authors | Category | Expertise |
|---|---|---|---|
| La liberté (du consommateur) finit-elle vraiment là où commence celle des autres ? | None | Published in The Conversation |
Marketing & new consumption |
| Parental roles in the context of everyday family dinner consumption | None | Publication highlight |
Marketing & new consumption |