KEDGE signs a partnership with Procter & Gamble

PRESS RELEASE – 20/04/2018

KEDGE and Procter & Gamble have announced the signing of their partnership, which formalises their years-long working relationship. KEDGE will assist the multinational Procter & Gamble in the development of its employer brand, while Procter & Gamble will support KEDGE’s marketing programmes.

“This agreement confirms a long-standing relationship between KEDGE and Procter & Gamble,” stated Christophe Mouysset, KEDGE’s Director of Corporate Relations. “It is essential for KEDGE to be able to count on a group that is a global leader in its sector, with great career opportunities for our students and graduates.”

This partnership was signed at Procter & Gamble (P&G) France’s head office in Asnières, in the presence of:

Nicolas Besnard, P&G’s National Sales Director for France, a KEDGE graduate
Marlène Renaud, Talent Manager France-Benelux
Christophe Mouysset, KEDGE’s Director of Corporate Relations.

As part of this partnership, Procter & Gamble and KEDGE will work closely in the following areas:

KEDGE’s corporate relations teams are to advise P&G on how to develop its employer brand.
The school is to support Procter & Gamble in optimising the recruitment of young talents and managers trained by KEDGE.
The company and its managers are to work directly with KEDGE in order to contribute to the continuous improvement of its teaching programmes. In particular, Nicolas Besnard, P&G France Sales Director, will join the Programme Committee for the MSc Marketing & Brand Management.

This collaboration with Procter & Gamble boosts KEDGE’s expertise, as it has made marketing one of the strategic focuses of its research and programmes.

About Procter & Gamble

Procter & Gamble sells convenience goods in the health and beauty segments, with more than 50
brands: Pampers, Always, Tampax, Ariel, Swiffer, Mr.Clean, Fluocaril, Oral-B, Gillette, Vicks, Head & Shoulders, Pantène, etc. In 2017 the company’s turnover was 65.1 billion euros, with a workforce of 95,000 people, 2 factories in France and a sales network reaching 180 countries.

About the Marketing Center of Excellence

The Marketing Center of Excellence, run by Prof. Boris Bartikowski, focuses on companies and markets on the one hand, and consumers and consumption on the other. For the last three years, major emphasis has been placed on the following areas from a research and development perspective, namely on Purchasing and Market Studies within the B2B field, and on Branding, Consumer Culture Theory, Customer Relationship Marketing, Digital Marketing, Entertainment, and Innovations in Services within the B2C field. This has enabled a collective research approach with significant results. A team of 35 researchers is currently involved in multiple projects that are paying off in terms of results and teaching and sectoral impact.

Several members of the centre are researchers with worldwide recognition, as demonstrated by their editorial board memberships and regular publications in highly-recognised journals (e.g.: Canadian Journal of Administrative Sciences, Consumption Markets & Culture, Industrial Marketing Management, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Product and Brand Management, Journal of Services Marketing, Recherches et Applications en Marketing, Management International).