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Karine Goglio-Primard is Associate Professor of B to B Marketing at Kedge Business School in Toulon. She holds a Master’s degree from the University of Paris I Panthéon Sorbonne and a PhD in Economics from the University of Nice-Sophia Antipolis. She teaches business-to-business marketing, project marketing, B to B negociation and B to B services. Over the past fifteen years Karine has analyzed different companies on a specific research topic, “How to accelerate innovation with communities of practice.” She also created the Knowledge Communities Observatory (KCO) Club for companies such as (Assystem, Engie, Laerdal Médical, Spie Batignolles, Sartorius Stedim Biotech, Crouzet, Schneider Electric) which need to break down organizational silos, increase internal sharing and accelerate innovation. 

    Recent publications
    Publication Year of publication Type of publication
    COVA, B., K. GOGLIO-PRIMARD, P. COHENDET, L. SIMON, "Innover avec et par les communautés: Un nouveau défi pour les entreprises !", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79 2020 Journal article
    GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau.", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70 2017 Journal article
    GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15 2017 Journal article
    GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work" in Les communautés d'innovation : de la liberté créatrice à l'innovation organisée., Ed., Editions EMS, pp. 139-162, 2017 2017 Book chapter
    CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44 2017 Journal article
    BEN LETAIFA, S., K.GOGLIO-PRIMARD, "How does institutional context shape entrepreneurship conceptualizations?", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5128-5134 2016 Journal article
    GOGLIO-PRIMARD, K., F.CRESPIN MAZET, "Organizing Open Innovation in Networks – the role of boundary relations", Management International, 2015, vol. 19, pp. 135-147 2015 Journal article
    Teaching domains


    • B to B Marketing, B to B Solutions and Services
    Research domains

    BtoB Marketing

    • BtoB Marketing, Communauties of practice and business development
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