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Karine GOGLIO-PRIMARD

Marketing Download CV

karine.goglio@kedgebs.com

Karine Goglio-Primard is Associate Professor of B to B Marketing at Kedge Business School in Toulon. She holds a Master’s degree from the University of Paris I Panthéon Sorbonne and a PhD in Economics from the University of Nice-Sophia Antipolis. She teaches business-to-business marketing, project marketing, B to B negociation and B to B services. Over the past fifteen years Karine has analyzed different companies on a specific research topic, “How to accelerate innovation with communities of practice.” She also created the Knowledge Communities Observatory (KCO) Club for companies such as (Assystem, Engie, Laerdal Médical, Spie Batignolles, Sartorius Stedim Biotech, Crouzet, Schneider Electric) which need to break down organizational silos, increase internal sharing and accelerate innovation.

Recent publications

Publication	Year of publication	Type of publication
COVA, B., K. GOGLIO-PRIMARD, P. COHENDET, L. SIMON, "Innover avec et par les communautés: Un nouveau défi pour les entreprises !", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79	2020	Journal article
GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau.", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70	2017	Journal article
GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15	2017	Journal article
GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work" in Les communautés d'innovation : de la liberté créatrice à l'innovation organisée., Ed., Editions EMS, pp. 139-162, 2017	2017	Book chapter
CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44	2017	Journal article
BEN LETAIFA, S., K.GOGLIO-PRIMARD, "How does institutional context shape entrepreneurship conceptualizations?", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5128-5134	2016	Journal article
GOGLIO-PRIMARD, K., F.CRESPIN MAZET, "Organizing Open Innovation in Networks – the role of boundary relations", Management International, 2015, vol. 19, pp. 135-147	2015	Journal article

Teaching domains

Marketing

B to B Marketing, B to B Solutions and Services

Research domains

BtoB Marketing

BtoB Marketing, Communauties of practice and business development