Karine GOGLIO-PRIMARD

Marketing

Karine Goglio-Primard is Associate Professor of Marketing at Kedge Business School. She holds a Master’s degree from the University of Paris I Panthéon Sorbonne and a PhD in Economics from the University of Nice-Sophia Antipolis. She teaches business-to-business marketing, project marketing and B to B services. Over the past fifteen years Karine has analyzed different companies in the Sophia Antipolis Science Parc (Cap Gemini, SAP, IBM….) on a specific research topic, “How to accelerate innovation with communities of practice.” She also created the Knowledge Communities Observatory (KCO) for companies such as Schneider Electric, Areva, Decathlon, and Bombardier to break down organizational silos, increase internal sharing and accelerate innovation. 

    Recent publications
    Publication Year of publication Type of publication
    Goglio-Primard, K., Crespin-Mazet, F. (2015) Organizing Open Innovation in Networks - The Role of Boundary Relations. Management International, Volume 19 - Numéro special 2015 - Pages 135-147. 2015 Refereed Article
    Ben Letaifa, S., Goglio-Primard, K. (2016) How does institutional context shape entrepreneurship conceptualizations? Journal of business research, Forthcoming 2016 Refereed Article
    Crespin-Mazet, F., Grenier, C., Goglio-Primard, K. & Lombardo, E. (2014) Developing a Usage Network: Combining Business and Non Business Resources to Implement Innovation. Industrial Marketing and Purchasing Journal, Vol. 8, Issue 3, 133-149. 2014 Refereed Article
    Goglio-Primard, K. & Grenier, C. (2014) Les réseaux de pratiques pour soutenir la dissémination d'innovations sociotechniques dans le champ médico-social : proposition du modèle MERPI. In Meyer, V. (Ed) Les technologies numériques…au service des usagers...au secours du travail social ? (pp. )Paris: Les études Hospitalières. 2014 Chapter
    Crespin-Mazet, F., Goglio-Primard, K., & Scheid, F. (2013) Open innovation processes within clusters - the role of tertius iugens. Management Decision, Vol. 51, No. 8, 1701-1715. 2013 Refereed Article
    Collins, H., Crespin-Mazet, F., & Goglio-Primard, K. (2011). Using Branding to Effect Internal Change at Spie Batignolles. Global Business and Organizational Excellence, November-December 2011, 63-70. 2011 Refereed Article
    Goglio-Primard, K., & Crespin-Mazet, F. (2011). Knowledge Transfer Within Clusters: The Catalyst Role of Private Collective Support Structures. Management & Avenir, No. 50, 190-206. 2011 Refereed Article
    Goglio-Primard, K. (2010). Le rôle d’un système communautaire, objet-frontière entre deux communautés de pratique d’ingénieurs développement. Revue Gestion 2000, 4, 91-109. 2010 Refereed Article
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