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Karine GOGLIO-PRIMARD

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karine.goglio@kedgebs.com

Karine Goglio-Primard is Associate Professor of B to B Marketing at Kedge Business School in Toulon. She holds a Master’s degree from the University of Paris I Panthéon Sorbonne and a PhD in Economics from the University of Nice-Sophia Antipolis. She has entered Kedge BS in 2007 where she teaches business-to-business marketing, project marketing, B to B negociation and B to B  solutions and services. She also held the coordination of speciality Business Development (Master 2, 2007-2011) at Kedge BS Toulon. She created the B to B services and solutions speciality (Master 2).  Over the past fifteen years Karine has analyzed different companies on a specific research topic, “How to accelerate innovation with communities of practice.” She is founder of the Knowledge Communities Observatory (KCO) Community. The KCO is a community mixing researchers and practitioners (Engie, Laerdal Médical, Spie Batignolles, Sartorius Stedim Biotech, Expleo, Crouzet, Schneider Electric) which need to break down organizational silos, increase internal sharing and accelerate innovation. KCO community aims at analyzing the role of communities in the firm's innovation and business development.                

    Recent publications
    Publication Year of publication Type of publication
    GUILLAUME, L. -P., C. THIESSE, C. DELMAS, C. FOLCO, K. GOGLIO-PRIMARD, "Schneider Electric is Steering its Communities of Practice with the Communities@Work Program" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021 2021 Book chapter
    GOGLIO-PRIMARD, K., O. DE SURREL DE SAINT JULIEN, F. CRESPIN MAZET, "Fertilizing the Indian milieu of ocular and plastic surgery in Delhi: the role of a global agent" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021 2021 Book chapter
    GOGLIO-PRIMARD, K., "Communities of Practice: They Live by the Value They Produce!» An interview with Etienne Wenger-Trayner" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin Eds, World Scientific, 2021 2021 Book chapter
    COVA, B., K. GOGLIO-PRIMARD, P. COHENDET, L. SIMON, ""Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79 2020 Journal article
    CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44 2017 Journal article
    GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau.", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70 2017 Journal article
    GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15 2017 Journal article
    GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work" in Les communautés d'innovation : de la liberté créatrice à l'innovation organisée., Ed., Editions EMS, pp. 139-162, 2017 2017 Book chapter
    BEN LETAIFA, S., K.GOGLIO-PRIMARD, "How does institutional context shape entrepreneurship conceptualizations?", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5128-5134 2016 Journal article
    Teaching domains

    Marketing

    • B to B Marketing, Project Marketing, B to B negociation, B to B Solutions and Services
    Research domains

    BtoB Marketing

    • BtoB Marketing, Communauties of practice and business development