Student Executive
You are looking for an under or graduate programme ?
You are an executive and want to achieve more in your career ?



Since its creation, the centre of expertise has been part of the international network of researchers in arts, culture and creative industries management. Research and pedagogy are grounded in direct contacts with practitioners in the sector thanks to the networks of the centre. These last years, it has developed projects in Asia, especially the Sino-French Institute of Arts & Design Management with CAFA (Central Academy of Fine Arts, Beijing & Shanghai). In 2020-2021, the centre is currently focusing on the impact of covid-19 crisis on culture and creative industries, and especially tourism.  In addition, since 2018, the centre has been developing the MSc Arts & Creative Industries Management in Paris, focusing on creation and French culture. Finally, in the continuity of the Creative Industries Culture course of the Grande Ecole Programme, the centre will open the "Culture and Innovation" Major in Master 1 at the start of the 2020 academic year.

Research and development


  • Researchers from the research expertise are part of Editorial Board of Academic Journals : Association International de Management des Arts et de la Culture,  Journal of Global Fashion Marketing, Journal of Business Research,… They are also journal reviewers of Academic Journals in the Creative Industries: Markets and Culture, Journal of Management, Religion, and Spirituality,… and about 20 Academic Journals of Management (Journal of Consumer Research, Revue Française de Gestion, European Management Journal,…
  • Other academic networks in the arts and creative Industries management field : International Association of Arts and Culture Management, International Conference on Cultural Policy Research, Association for Cultural Economics International , International Association of Management, Spirituality & Religion conference, Critical Tourism Studies,…


Since the beginning of its partnership with CAFA (China Central Academy of Fine Arts, China), the centre of expertise has strengthened its commitment to develop research with and on Asia.

  • Comparative analysis of arts & creative industries management between China and Europe from 2020-2021 (various Research projects financed by the Sino-French Institute of Arts & Design Management)
  • Silkologies Initiative (2019-2022) : The expertise centre is part of the Belt and Road Initiative launched by the Chinese government, which aims to deepen economic relations and global cooperation between China and many European, African and Asian countries around the Silk Roads. 
  • Cultural heritage and social innovation in India (from 2018) : This research network is engaging in a long-term partnership to combine together insights from heritage studies, intellectual property law, and marketing to develop actionable managerial and policy knowledge for business, NGOs, policy makers, heritage groups and organizations in India.


  • Arts & Heritage : Louvre Museum Organizational History by A.Gombault; Digital heritage by A.Gombault, A.Decamps & C.Grellier Fouillet; Arts & Culture Vintage Marketing par  M.Derbaix & A.Gombault;
  • Cultural Industries : Transmedia in the field of Arts and Culture by M.Derbaix; Socialization Processes and Intergenerational Influences in the Transmission of Cultural Consumption Practices by M. Derbaix ;
  • Creative services : KEDGE Design lab by S.Paixao-Barradas; l’Objet de la mer by S.Paixao-Barradas
  • Taste Industries : Creative communication of Cognac by A.Gombault & C.Grellier Fouillet ;
  • Leisure & Entertainment : Creative tourism in Canton du Valais by A.Gombault & C.Grellier Fouillet ; Tourism development “Around the Louvre Lens” by A.Gombault, A.Decamps & C.Grellier Fouillet; Surf as a creative Industry by A.Gombault, A.Decamps & C.Grellier Fouillet; Innovative Entrepreneurs in Tourism by C.Grellier Fouillet;
  • Contextual Creativity : Creative cities by A.Decamps & A.Gombault; Ontology by V.Bigo;

Pedagogy and student life

In order to enable learning and understanding of the specificity of the sector, the teaching of creative industries management necessarily calls for innovation. The centre of expertise implements an immersive pedagogy that fosters imagination, autonomy, self-esteem, a sense of responsibility and social competence, critical thinking and problem-solving skills. 

Examples of pedagogical activities: 

  • Courses in situ (in cultural and creative organizations): courses and visits on site, study trips to creative cities and territories (London, Provence, Nantes, Lille...);
  • Personal and professional development through creativity techniques integrated in different courses: bodystorming, design thinking, meditation (mindfulness),... ;
  • Real cases: pedagogical exercises in the form of face-to-face missions with companies in the sector;
  • Meetings and co-working: collaboration with students in art or design schools (for example: Chinese designers/engineers in Shanghai on the theme "Technology, Innovation and Fashion");
  • Integrated active social networks: Facebook Creative industries Kedge alumni group (700 participants) and for each course, Twitter from the centre of expertise, LinkedIn from researchers….

Our programs:

  • MSc Arts & Creative Industries Management : Full English, Full time, Master 2, Paris.
  • Programme Grand Ecole : o    2008-2020 : “Arts and Creative Industries Management” specialized track : French, Full time, Master 1 and 2, Bordeaux. o    From 2020 : Majeure “Culture & Innovation”, Master 1, French - a Major of 4 courses to dive into contemporary cultures by exploring all the forms of innovation they cover. o    Elective courses: Creation and Creativity; Cultural Branding: From brand content to brand culture 

Since the creation of the centre of expertise, 500 students have graduated in Creative Industries Management, 90% of whom are now working in the sector in management, marketing, sales, production and entrepreneurship functions in France and abroad. The alumni are organized in a network and are today very involved in our programs (courses, workshops, recruitment,...).


AIMAC Conference 2015 – co-organized by KEDGE in Aix-en-Provence Marseille

Organized conferences and workshops

  • 2017 - B.CREATIVE Conference - Creative entrepreneurship and urban challenges, November 15, Shanghai, China. Academic & practitioner conference in partnership with CAFA (China Central Academy of Fine-Arts) and KEA.
  • 2015 : 7e journées d'Économie de la Culture, September 24-25, Paris. Academic & practitioners conference in partnership with French Ministry of Culture and Communication and IEP Paris
  • 2015 - AIMAC 13th International Conference on Arts and Cultural Management, June 26 – July 1st, Aix-Marseille, France. Academic conference in partnership with HEC Montréal and Aix-Marseille University.
  • 2015 - Trajectoires des Aires et Stations Touristiques, TRAST, April 16-18, Bordeaux Bordeaux, Academic conference in partnership with Bordeaux Montaigne University and Aquitaine Region.
  • 2014 – TRANSCREATIVA, Creative Industries and Social Innovation: Concepts, practices and policies, 25-27 September, Bordeaux, France. Academic & practitioner conference.

Participations in international conferences

Researchers from the Centre of Expertise participate each year in numerous national and international conferences, including the following: International Conference on Arts and Cultural Management (AIMAC) , Global Innovation and Knowledge Academy: GIKA, Congrès International de l’Asso¬ciation Française de Marketing, International Marketing Trends Conference, Associa¬tion for Cultural Economics International,  Spirituality and Creativity in Management World Congress, Critical Tourism Studies Asia-¨Pacific Conference, Conference of the Association of Arts Administration Educators (AAAE), Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Association Francophone de Gestion des Ressources Humaines.…

The Creative Industries & Culture Expertise Centre in the Press

Louvre Abu Dhabi

Diversity for dissemination: The centre of expertise promotes applied research to arts, culture and creative industries management and encourages a great diversity of publication, including the involvement of researchers in the generalist and specialist press in order to promote a stronger impact of research and the dissemination of knowledge in the arts and creative sector.


Gombault A. (2020). Le Tourisme doit se repenser et offre des expériences plus créatives, L’Express, 6 mai.

Danglade JP. (2020). « The Last Dance », ou le sport à la sauce Netflix, The Conversation, 20 avril.

Gombault A. (2020) La crise du coronavirus peut mener à un tourisme plus responsable, durable et innovant, La Provence, Interview, 20 avril.

Gombault A., Allal-Chérif O. (2020). Entre attentisme et résilience, la gestion de la crise en France, Forbes France, 24 avril.

Danglade J.-M. (2020). Comment interpréter la générosité des personnalités en période de crise, The Conversation, 16 avril.

Rinallo D. (2020). Quelques pistes pour célébrer Pâques, Pessah et le Ramadan pendant le confinement, The Conversation, 7 avril.

Gombault A., Rosin U. (2020). Venise au pic de la crise : comment sortir de l’ultra-dépendance au tourisme ? The Conversation, 01 avril.

Gombault A., Grellier Fouillet C., Lemarié J. (2020). Coronavirus (et autres maux) : « 2020, année noire pour le tourisme mondial », The Conversation, 17 mars. Widely covered in the international and national press such as,, …

Gombault A. (2020). L’impossible moralisation de l’art ? The Conversation, 11 mars.


Gombault A., Tobelem JM (2019). Shanghai, nouvelle vitrine internationale de l’art en Chine The Conversation, 4 novembre. 

Danglade JP. (2019). « Rocketman » et les limites du biopic made in Hollywood, The Conversation, 20 juin.

Danglade JP. (2019). Stars ET milliardaires : quand la puissance de la célébrité transforme Jay Z ou  Rihanna en magnats des affaires,, Interview, 16 juin. 

Allal-Cherif O., Gombault A. (2019). Cathédrales numériques : restaurer et visiter Notre-Dame grâce aux nouvelles technologies, The Conversation, 29 avril [in English]

Gombault A. (2019). Je vous salue Notre-Dame de Paris : de l’émotion à la reconstruction d’un patrimoine mondial, The Conversation, 16 avril. [in English]

Danglade JP. (2019). Comment expliquer les rémunérations élevées des célébrités ?  The Conversation, 28 février.


Rinallo D. (2018). Valoriser un patrimoine culturel immatériel, Xerfi, 3 décembre.

Bigo V. (2018). Mobiliser le silence pour manager, Xerfi, 13 septembre.


Gombault A. (2017). Le Louvre Abu Dhabi : une innovation de rupture sans lendemain? The Conversation, 9 novembre / La Tribune, 19 Novembre. 

Gombault A. (2017). Un projet unique qui aurait dû faire école, La Dépêche, 9 novembre.

Danglade JP. (2017). eSport aux JO: quel est le problème? The Conversation, 30 août. 

Danglade JP. (2017). Les Jeux olympiques à Paris, un pari sportif, The Conversation, 26 juillet / La Tribune, 14 septembre. 

Danglade JP. (2017). Adapter les dessins animés en films, pour quoi faire ?  The Conversation, 29 mars.

Danglade JP. (2017). L’adaptation de BD au cinéma, un pari risqué ? The Conversation, 6 mars.


Back to top