Sébastien JARDIN, Head of Business Development at IBM Security France, gave Digital Marketing & Sales MSc students a lecture on Cybersecurity as part of their experiential module.
An expert point of view on Cybersecurity
On February 19th, MSc Digital Marketing & Sales had the opportunity to attend Sébastien Jardin “Cybersecurity is a business partner - Managing digital risk in a hyperconnected world” conference online.
Cybersecurity encompasses everything that protects sensitive data and personal information. At a time when everything becomes data, it has become a critical concern for business operations and processes, including in digital marketing positions. Sébastien Jardin is an expert in this field working at IBM Security for more than 7 years.
The following subjects were developed:
- Everything is becoming digital
- Cyber-attacks on the increase
- Cyber-crime, a very profitable business
- Cybersecurity, a business partner
- How to efficiently integrate cybersecurity in the projects
- We all are cyberdefenders
This conference is an example of the experiential pedagogy part of the MSc programme allowing students to understand concrete company cases and to debate with experts.
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