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The Fresh Connection Business Game le 08/01/2021

This semester, International Trade & Logistics students participated in the innovative Fresh Connection game and qualified themselves for the next step of the challenge.

An international challenge

The Fresh Connection is an international web-based business game that engages students in turning around a manufacturer of fruit juices. This semester, students in the Msc International Trade & Logistics took the functional roles of VP Purchasing, VP Operations, VP Supply Chain, and VP Sales. In this experiential module, they were confronted with real-life, real-time dilemmas to save the company from going under.

Learning by doing pedagogy aligned with the ITL objectives

Cross-functional understanding and collaboration were key components for this experimental challenge. Some of the learning objectives key to the Logistics of Value Chain industries of this business game were:
•    Understand the importance and relevance of a company and supply chain strategy
•    Learn to ‘speak the same language’ with other value chain partners, internally or externally
•    Experience the power of a professional and well-structured Sales & Operations Planning process
•    Supply Chain Risk Management
•    Appreciate cross-functional trade-offs in the value chain
•    Learn how to manage risks in the supply chain in a coordinated way
•    Learn how to manage and optimize the carbon footprint of the supply chain

The 4 winning teams will face off in the next stage - an online challenge to qualify themselves and represent KEDGE at the Dutch final :
-Mara Avenel, Youness Dad, Loréna Fiorillo, Nathan Serie
-Léa Ferrer, Margaux Ruellan, Salma Khalaf, Hugo Prigent
-Maxime Genasi, Maxence Desreux, Timothé Aimé, Emma Mondon
-Cristina Bessa Gonçalves, Jessica Truong, Ryad Djahafi, Laura Belgacem

This business game is part of the problem based learning that the programme provides to train students to understand all components of a high-performing value chain.


Discover the Msc International Trade & Logistics


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