FUNDAMENTALS OF MANAGEMENT
Acquire the fundamentals of key management disciplines and apply them to an international business venture.
Fundamental courses (online): Strategy – Management – Finance – Marketing
ACCESS TO BUSINESS MARKETS
Understand the stakes of a company’s international business development strategy to ensure sustainable growth. Develop a proactive approach of competitive bidding, manage a portfolio of business customers and key stakeholders, learn how to negotiate complex solutions, and design the firm’s economic and market intelligence.
Courses: Project marketing – Strategic account management – Complex negotiation – Economic & market intelligence
MANAGING COMPLEX PROJECTS
Manage multiple stakeholders and master key project management methods. Initiate cooperation strategies with diverse players.Understand the various disciplines of management and apply these skills to an international business venture.
Courses: Engineering major projects – International strategy & risk management – Project purchasing strategy – Global venture strategy
Innovation comes from strategic decisions that link general strategy, technological and managerial innovations, innovative uses and collaborative networks.
Course: Innovation networks + Open innovation business challenge (cross-campus)
Tackle company leadership and decision interactions. Explore new forms of management and social dynamics to better navigate through major change.
Courses: Project team management – Change management
ELECTIVE COURSES: CHOICE OF TWO COURSES (list of electives may evolve based on requests)
Managing sales and sales networks; International business negotiation; Complexity and management; BtoB communication; Change management; Geopolitics and Legal Engineering; Innovation strategy; Digital economy & business models.
STUDY TRIP IN PARIS: DISCOVER THE “FRENCH TOUCH” IN TECHNOLOGY
Explore how French firms manage technology, develop and market innovative high-tech solutions.
This 4 to 5-day study trip includes company visits with partner firms (from various industries such as the aerospace, automobile, engineering, telecom industries), conferences with business managers and experts (international trade), and get-togethers with our alumni network.
OPEN INNOVATION BUSINESS CHALLENGE
In teams of 4 to 5 students with diverse backgrounds (designers, engineers, marketers), students address a complex innovation problem proposed by a firm over a one-month period with the expert support of a coach. Examples of projects:
• Find the target markets of an invention to transform it into an innovation
• Capture the value of an invention and diversify its target market
• Make an incremental innovation by integrating new services into a product
Using inductive pedagogy, students are trained in the concepts necessary for the project to run smoothly.
Consists of a minimum four-month internship either in the field of business engineering OR in a consulting assignment on a company project mentored by a KEDGE BS tutor. Various potential subjects: company diversification through innovation; globalization strategy; new market entry; feasibility studies; market research.
The aim of the professional thesis is to address a business engineering issue through a both theoretical and professional approach. This requires students to employ a range of concepts, tools and pertinent research methods.
This program uses a variety of pedagogical approaches and focuses on experiential learning and corporate relations. Evaluations combine group work on case studies, projects, simulations and individual exams.
ADDING VALUE TO OUR COURSES
French as a foreign language; Company visits; Professional conferences (Airbus, Microsoft, Schneider, Naval Group, etc.); Coaching; Alumni networking; Online courses (cross-knowledge) and digital content; Online library (15,000 books)