16

Feb

2023

Masterclass: "How to draw up a Business Plan?"

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Attend this unique masterclass on February 16th to find out how to draw up a business plan.

A dedicated masterclass

The objective of this masterclass given by Stéphane Ouvrard is to help students build a successful business model and define a realistic and sustainable business strategy. It is based on sharing experiences, methodological advice and mistakes to avoid. It will be complemented by two courses related to entrepreneurship offered in the IB program: "Entrepreneurship & New Business Models" and "Global Business Plan".

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About Stéphane Ouvrard

Stéphane Ouvrard holds a degree in Chartered Accountancy and a Doctorate in Management Sciences. He has fifteen years of experience in the field of auditing and accounting, before specialising in continuing education and teaching as a professor of Accounting & Finance at KEDGE Business School. He is co-author of several books on accounting, management control and financial analysis. His research activities focus on IFRS standards, financial performance, business models (wine and banking industries). He is also the academic director of the MSc International Business.

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