Aranzazu GAZTELUMENDI

Marketing
    Recent publications
    Publication Year of publication Type of publication
    HUAMAN RAMIREZ, R., A. GAZTELUMENDI, Z. BHATTI, F. GUZMAN, J. PFIFFELMANN, "Fight for me and I will be with you”: How product deciphering app digital activism influences user loyalty", Information and Management, 2026, vol. 63, no. 1, pp. 104240 2026 Journal article
    GAZTELUMENDI, A., R. HUAMAN RAMIREZ, "Consumer Perceptions of Artistic Product Innovativeness in Film: Core and Peripheral Attributes", International Journal of Arts Management, 2026, vol. 28, no. 3, pp. 4-17 2026 Journal article
    GAZTELUMENDI, A., R. HUAMAN RAMIREZ, "Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measurement, and Consequences", Voluntas: International Journal of Voluntary and Non-Profit Organization, 2024, vol. 35, no. 4, pp. 736-757 2024 Journal article
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