Franck is Professor at Kedge Business School. His research lies at the intersection of graphic design, branding, semiotics, and media analysis with a specific focus on the wine industry. He has been published in leading academic journals such as the Journal of Consumer Research, the Journal of Business Ethics, the Journal of Product Innovation Management, or the International Journal of Design. Within the Kedge Wine School programs, Franck teaches research methods, marketing and brand management. His students develop expertise in using professional applications to design rigorous research protocols, collect consumer data, and produce actionable recommendations. His research and teaching have been recognized with several awards, including the AFM Pedagogical Innovation Award, the FNEGE Junior Professor Award, the Design United Research Fellow grant and the CCT A/R/Ts track Judges' choice award.