Mohammed CHEDED

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mohammed.cheded@kedgebs.com

Mohammed Cheded is an Associate Professor in Sociocultural Approaches to Consumption and Market Studies at Kedge Business School. They are primarily interested in the sociological aspects of consumption, markets and health – focusing on topics such as inequality(ies), gender(ing), and power relations. They have published academic journal articles in outlets such as Journal of Business Venturing, Organization, Marketing Theory, Gender, Work & Organization, Journal of Marketing Management, and Journal of Consumer Affairs.

    Recent publications
    Publication Year of publication Type of publication
    BOJOVIC, N., R. GARUD, M. CHEDED, "The body as a cultural resource for entrepreneurs in stigmatized settings: The case of sex toys by women for women", Journal of Business Venturing, 2025, vol. 40, no. 1, pp. 106449 2025 Journal article
    Teaching domains

     

    Research domains

    Marketing

    • Market Studies
    • Sociological Approaches to Consumption

    Industrial Organization

    • Alternative Organising

    Gender Studies

    • Gender and Identity
    • Queer Theory

    Health Management

    • Sociology of health

    Cross-Cultural Management

    • Decolonial Theory