Muhammad ARSHAD

Muhammad ARSHAD is Associate Professor of International Business at KEDGE Business School. He holds a PhD in Management and an M.Phil. in Management Sciences, and has more than a decade of diversified teaching experience at the bachelor’s, master’s, and doctoral levels across business management, engineering, and information technology. Prior to joining KEDGE, he served as Professor at Aix-Marseille University, France. He teaches courses in international business, strategy, entrepreneurship, leadership, and digital transformation. His research focuses on digitalization, entrepreneurship, leadership, and international business, with articles published in leading journals such as the Journal of Business Research and the Journal of Small Business Management. He regularly presents his work at major international conferences, including the Academy of International Business and the Academy of Management Annual Meetings (2024, 2025). At KEDGE, he actively contributes to pedagogical innovation, equipping future managers to navigate the challenges of sustainability, technology, and globalization.