Pilar ROJAS GAVIRIA

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pilar.rojasgaviria@kedgebs.com

Professor Rojas-Gaviria is an interdisciplinary scholar drawing on sociology, literature, and philosophy to explore consumption-related phenomena and their embodied experiences, aiming to contribute to a fairer and more responsible world. Her research innovates and draws on qualitative methods, including arts-based approaches. She is particularly interested in embodied methodologies, such as poetising and dance, which enrich critical discovery, unlearning, collaboration, and storytelling. She publishes her work in leading journals such as the Journal of Consumer Research, Annals of Tourism Research, European Journal of Marketing, Journal of Business Research, Gender, Work & Organization, Journal of Marketing Management, and Marketing Theory. She serves as an Associate Editor for the Journal of Marketing Management and is on the editorial boards of Marketing Theory and the Journal of Customer Behaviour. She is co-editing an issue on body-consumption connections for the Journal of the Association for Consumer Research.

    Recent publications
    Publication Year of publication Type of publication
    SANTANA, J., A. ADRIANA ARCURI, L. VELLOSO, M. MAGALHÃES LOPES, K. BRONDINO-POMPEO, S. N. N. CROSS, I. MORAIS, B. FIGUEIREDO, G. GER, W. HEIN, P. ROJAS GAVIRIA, D. PIRANI, E. VERESIU, J. WAVERLEY, "The house is burning, and we are looking elsewhere:’ the urgency of researching consumption injustices", Consumption Markets & Culture, 2026 2026 Journal article
    PREECE, CHLOE , C., P. ROJAS GAVIRIA, L. WHITTAKER, "Portals and Pixels: The Embodied Enchantment of Virtual Reality", Annals of Tourism Research, 2026, vol. 117, pp. 104131 2026 Journal article
    ROJAS GAVIRIA, P., C. PREECE, E. SURMAN, "Encountering Social Inequalities through Productive Unsettling", Sociology, 2026 2026 Journal article
    QUENTAL, C., P. ROJAS GAVIRIA, C. DEL BUCCHIA, "Menopause in the workplace" in Elgar Encyclopedia on Gender in Management., Jean Helms Mills, Albert J. Mills, Kristin S. Williams , and Regine Bendl Eds, Edward Elgar Publishing, pp. 313–315, 2025 2025 Book chapter
    PREECE, C., P. ROJAS GAVIRIA, B. CAPPELLINI, F. KERRIGAN, P. HEWER, L. HIGGINS, F. SOBANDE, "Let’s ROC: a dynamic experience-based roadmap for relational engagement", European Journal of Marketing, 2025, vol. 59, no. 6, pp. 1503-1520 2025 Journal article
    PREECE, C., P. ROJAS GAVIRIA, V. RODNER, "Tourism research with ‘double-eyes’: A selfless epistemology", Annals of Tourism Research, 2023, vol. 101, pp. 103619 2023 Journal article
    QUENTAL, C., P. ROJAS GAVIRIA, C. DEL BUCCHIA, "The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance", Gender, Work and Organization, 2023, vol. 30, no. 5, pp. 1816-1838 2023 Journal article
    CRUZ, A. G. B., F. CARDOSO, P. ROJAS GAVIRIA, "Crafting food products for culturally diverse markets: A narrative synthesis", Journal of Business Research, 2022, vol. 153, pp. 19-34 2022 Journal article
    PREECE, C., V. RODNER, P. ROJAS GAVIRIA, "Landing in affective atmospheres", Marketing Theory, 2022, vol. 22, no. 3, pp. 359-380 2022 Journal article
    ROJAS-GAVIRIA, P., R. CANNIFORD, "Poetic meditation: (re)presenting the mystery of the field", Journal of Marketing Management, 2022, vol. 38, no. 15-16, pp. 1821-1831 2022 Journal article
    BAJDE, D., P. ROJAS GAVIRIA, "Creating Responsible Subjects: The Role of Mediated Affective Encounters", Journal of Consumer Research, 2021, vol. 48, no. 3, pp. 492-512 2021 Journal article
    ROJAS GAVIRIA, P., "Poetizing to improve consumer representation", Marketing Theory, 2021, vol. 21, no. 4, pp. 463-479 2021 Journal article
    Teaching domains

    Marketing

    Research domains

    Consumer Behavior