Professor Rojas-Gaviria is an interdisciplinary scholar drawing on sociology, literature, and philosophy to explore consumption-related phenomena and their embodied experiences, aiming to contribute to a fairer and more responsible world. Her research innovates and draws on qualitative methods, including arts-based approaches. She is particularly interested in embodied methodologies, such as poetising and dance, which enrich critical discovery, unlearning, collaboration, and storytelling. She publishes her work in leading journals such as the Journal of Consumer Research, Annals of Tourism Research, European Journal of Marketing, Journal of Business Research, Gender, Work & Organization, Journal of Marketing Management, and Marketing Theory. She serves as an Associate Editor for the Journal of Marketing Management and is on the editorial boards of Marketing Theory and the Journal of Customer Behaviour. She is co-editing an issue on body-consumption connections for the Journal of the Association for Consumer Research.