Tim WHITE

Operations Management & Information Systems
    Recent publications
    Publication Year of publication Type of publication
    Mora, Pierre & White, Tim : "The Bonfils vinyards: What is the ideal development model for an independent wine producer in an area dominated by co-operatives? " KEDGE-MA-014 2016 Case Study
    Castagnoni, Danielle & White, Tim : "Airbnb® Developing a business model inspired by collaborative practices" KEDGE-MA-016 2016 Case Study
    Castagnoni, D. & White, T. (2015) Botanic: Reconciling Effective Marketing and Corporate Social Responsibility. CCMP No. MA-004 2015 Case Study
    Castagnoni, D. & White, T. (2015) Chateau La Coste: Creating a Whole New Experience in Provence Wineries. CCMP No. MA-005 2015 Case Study
    Castagnoni, D. & White, T. (2013) L'Occitane ou comment associer marketing sensoriel et RSE. CCMP No. M1800. 2013 Case Study
    Castagnoni, D. & White, T. (2014) ACCOR shakes up the hotel business or how to ensure the successful rebranding of Ibis. CCMP M1841 (GB) 2014 Case Study
    Castagnoni, D. & White, T. (2014) Comment ACCOR révolutionne le segment économique. CCMP M1841. 2014 Case Study
    Castagnoni, D., & White, T. (2012). Quiksilver. CCMP No. M1765 (GB). 2012 Case Study
    Castagnoni, D., & White, T. (2011). Les 2 Vaches - Danone enters the organic food market. Case Studye study, Centrale de Case Study et de Medias Pedagogiques No. M1644 (GB) 2011 Case Study
    Castagnoni, D., & White, T. (2012). Knorr Organic Soup, An Innovative Approach from Unilever in the Food Service Sector. CCMP No. M1729 (GB) 2012 Case Study
    Case Studytagnoni D & White T Case Studye Study "Nespresso, all the finesse of highly skilled marketing" CCMP M1601(GB) 2010 Case Study
    Cova, B., & White, T. (2010). Counter Brand and Alter-Brand Communities: The Impact of the Web 2.0 on Tribal Marketing Approaches. Journal of Marketing Management, 26,256-270. 2010 Refereed Article
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