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Arts & Creative Industries management

A unique higher education programme dedicated to French Arts & Creative Industries Management

Home pageProgrammesArts & Creative Industries ManagementCurriculum

Admission level

Degree

International Bachelor's degree - 4 years
Master's degree

 
Specialisation course

Master of Science

Bachelor's degree - 3 years

Pathway course
Specialisation course

Master of Science

Short track

Admission level :
International Bachelor's degree - 4 years Master's degree
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Paris
Format :
Full time
Language :
English

Specialisation course

Specialisation course
Duration :
3 academic semesters
Arts Manager skills
  • Creation & Creativity
  • Politics & Cultural Economics
  • Arts & Creative Industries Strategy
  • Arts & Creative Industries Marketing
  • Arts & Creative Industries Management
Expertise skills
  • Arts & Heritage Management
  • Performing Arts Management
  • Cultural Industries Management
  • Creative Services Management
  • Taste Industries Management
  • Leisure Management
Experiential skills

International seminar, workshops, professional tools, study trips (Creative Provence, Creative West, Creative North)

RESEARCH THESIS IN THE FIELD

SIX-MONTH INTERNSHIP IN THE FIELD

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Bordeaux Paris
Format :
Full time
Language :
English

Pathway course

Pathway course Specialisation course
Format :
Full time
Duration :
2 academic semesters
Language :
French
Campus :
Bordeaux Marseille Paris
Admission level :
Bachelor's degree - 3 years

This year allows you to acquire managerial skills, to develop a real expertise and to learn to innovate and create in order to launch tomorrow's business.

SEMESTER 1

MANAGER SKILLS

  • Introduction to business management (Fast track for non managers)
  • Fundamental of management
  • Project management
  • Performance management
  • Team management
  • Soft skills & personal development
    - Public speaking & leadership
    - Video communication
    - Personal branding
  • Hard skills
    - Core courses in management
    - Digital skills: Excel, Microsoft tools…
    - IT skills
    - Coding skills: optional (30h)
  • Languages: English/French as a foreign language

EXPERT SKILLS

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

SEMESTER 2

Innovative entrepreneur skills 

  • Design thinking
  • Entrepreneurship
  • Business model innovation
  • Innovation financing
  • Management of innovative organisations

 

Corporate Project

It’s a 5 month consultancy assignment on a real and current business issue of a company. Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of decision making processes. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. Combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

  • Innovation management and entrepreneurship
  • Strategic management
  • Negotiation
  • Complexity Management
  • Collective intelligence & leadership

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

 

 

Specialisation course

Pathway course Specialisation course
Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Paris
Admission level :
International Bachelor's degree - 4 years Master's degree
Arts Manager skills
  • Creation & Creativity
  • Politics & Cultural Economics
  • Arts & Creative Industries Strategy
  • Arts & Creative Industries Marketing
  • Arts & Creative Industries Management
Expertise skills
  • Arts & Heritage Management
  • Performing Arts Management
  • Cultural Industries Management
  • Creative Services Management
  • Taste Industries Management
  • Leisure Management
Experiential skills

International seminar, workshops, professional tools, study trips (Creative Provence, Creative West, Creative North)

RESEARCH THESIS IN THE FIELD

SIX-MONTH INTERNSHIP IN THE FIELD

 

Laurence Mariet Sanchez - KEDGE

Laurence Mariet Sanchez

International Promotion Manager - Asia

E-mail
Linkedin

+33 (0)491 827 746

+33 (0)786 47 97 92

Call back
Catherine Maisonneuve - KEDGE

Catherine Maisonneuve

International Promotion Manager - America, Africa

E-mail
Linkedin

+33 (0)5 56 84 63 69

+33 (0)6 80 51 60 27

Call back
Junyao LIU - KEDGE

Junyao LIU

Recruitment Manager China

E-mail
Linkedin

+86 (0)21 8023 8533

+86 185 1622 7682

Call back
Claire Lamoureux - KEDGE

Claire Lamoureux

International Promotion Manager - Europe

E-mail
Linkedin

Call back
Gilles LESPADE - KEDGE

Gilles LESPADE

International Promotional Manager North Africa - Other countries

E-mail
Linkedin

+33(0)6 07 48 88 26

+33(0)5 56 84 22 47

Call back

90%

of graduates find a job within 6 months after graduation

500

alumni

50

partners: cultural & creative organisation and businesses

1

One and Unique Research Center in Creative industries in France

Creative Industries - Alumni

Anne-Sophie Cinema – International Sales Manager – Asian Shadows (Beijing, China)

Anne-Sophie has always gone all-out to achieve her ambitions and has successfully taken up international opportunities to reach the position she holds today. After an internship at a film library in Los Angeles, she became an audio-visual attaché at the Hong-Kong consulate. After falling in love with China, she chose to focus on this country and today works for a production company in Beijing. She sells Asian films (Korean, Indonesian, Iranian, etc.) internationally and also represents Uni France, selling French films in China. Her daily life is one of excitement, travel and culture.

Morys Fashion - Content Marketing - ZALANDO (Berlin)

“The PIC was a massive plus: (…) on a professional level, recruiters were impressed; I always made sure I showed it off.” He owes his career to his conscientious work ethic, coupled with his good looks. Far removed from both the typical model and the average business school student at the start of his career, Morys steered away from the beaten track to claim his own unique style. On a university exchange to Berlin in 2015, Morys drew inspiration from those he met and quickly built himself a network in the microcosm of fashion.

Eric Art - Entrepreneur/Photographer - LES INITIES (Paris)

Eric set up his business during the second part of his placement, in his own natural environment: urban culture. Les Initiés is a Paris-based creative agency specialising in producing photo and video content. He says he has the network to thank for getting him where he is today! His first clients were former classmates from the business school. In three years, Eric Meng has successfully grown his business and now works with famous groups such as Nike and Citadium.

Sébastien Video Games - EMEA Brand Manager - UBISOFT (Paris)

Although his first love was music, Sebastien used the links within the creative industries and a declining culture industry to move into the video games sector: the leading cultural product sold in France. He developed his marketing expertise in this environment with the Assassin's Creed brand, and now has the new challenge of managing the Just Dance brand within Ubisoft Europe.

Chloé Wine & Tourism – Entrepreneur – C&W Experience

Chloé has lived in Bordeaux for several years, where she has developed a personalised wine-tourism business for international visitors, in addition to working as a communication and branding consultant, specialising in this sector. Thanks to her constant willingness to learn and her boundless energy, she has made a name for herself and embraced numerous activities. As an example, she trained as a sake educator (the only woman in France to do so).

Cécile et Sofia Art and Fashion - Entrepreneurs- PANUMA (Paris-Casablanca-Dakar-Porto)

“Armed with these tools and with our respective passions, we threw ourselves into this adventure with huge enthusiasm, as we do with everything we undertake. The Panuma project perfectly reflects our own commitment on both an artistic and a human level. We have put our hearts and souls into it, together with our creativity and a pinch of madness.”

They decided to set up their own business, using artists from several countries to customise their bags. Although young, they show great promise.

Léo Culture & IT – Success Manager - Ulule

Léo joined the course to pursue his interest in cultures of all kinds and the manner in which these complement each other. He loves different places and multidisciplinary events, with the theme of his dissertation being music festivals in Vietnam. It was therefore quite natural that he should join Ulule to help make musical projects a reality, including providing support for artists and organising crowd funding strategies, etc. The skills required include open-mindedness, natural curiosity, a sense of initiative and perseverance. 

Maeva Live Entertainment - General Secretary - BOB EL WEB ( Bordeaux )

Maeva initially trained in finance, so the world of culture was not an obvious career path. But that wasn't going to stop her! Her passion for music drove her to persevere, and as soon as she joined the PIC, she wanted to find a music label. Sociable and ambitious by nature, she soon met many people working in arts and culture in Bordeaux, and it was this network that helped her to land a permanent contract in the sector.