Curriculum "Marketing"

• Strategic thinking
• Financial performance
• Data management
• Generative bootcamp (artificial intelligence)
• Public speaking
• Visual communication & sustainable impact
• Business & socio-ecological transitions
• Sustainable environment for organisations
• Team management
• Human & AI collaboration
• Business & climate change
• Open Innovation Challenge (corporate project)

PRE-SPECIALISATION COURSES

• Marketing reconsidered
• Procurement
• Qualitative & quantitative research

CHOICE OF EXPERIENCE

• Internship in France or abroad
• Academic partnership

SEMESTER 1

Advanced core courses

• Market intelligence
• Marketing decision making in a circular economy
• Sustainable marketing
• Business model & digital economy
• Strategic brand management
• Creativity & pitching
• Data analytics and AI

Digital skills

• Coding skills Level 1
• Advanced Excel
• Google Analytics
• Power BI

SEMESTER 2

Specific focus on expertise targeted on specific occupations or sectors. You must select an EET of your choice, 3 available for the 2026-27 school year:

• Brand & product management: Define and implement sustainable and profitable brand and product strategies. (Bordeaux campus)
• Digital marketing & business strategy: Learn the tools and challenges of digital marketing and its commercial aspects. (Marseille campus)
• International luxury marketing: Develop a global marketing vision to excel in international luxury marketing. (Paris campus)

DIGITAL SKILLS: At least one of the following: Google Ads / Hubspot (CRM) /Amazon Marketplace certification / Hackathons / Coding
Skills Level 2 / Adobe Photoshop / Retail Media (Numberly).

DISCOVERY DAYS: 2-day in-company immersion

6-MONTH INTERNSHIP (abroad or in France)

FINAL DISSERTATION

All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.

Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.