Second year specialisations

From the second year onwards, the MSc Marketing programme branches into three distinct tracks, each geared towards a specific area of marketing. Delivered across three campuses, they offer different perspectives, learning environments and industry exposure, allowing students to shape their studies around the kind of career they have in mind.

Marseille: Digital Marketing & Business Strategy

This track focuses on the skills needed to plan and deliver effective digital strategies in a fast-moving business environment. With a strong emphasis on hands-on work, students tackle real business challenges and work on projects in close connection with companies.

Along the way, they build solid expertise in areas such as digital acquisition (SEO, SEA, e-commerce), data-driven decision-making, digital project management, and customer experience.

Find out more about the Marseille campus

Bordeaux: Brand & Product Management

Designed for those interested in building and managing brands, this track looks at how products are developed, positioned and brought to market in competitive environments. It offers a well-rounded view of the brand and product manager’s role, balancing strategic thinking with practical application.

Students explore topics such as brand positioning, retail and e-commerce, social media, key account management and negotiation, as well as product innovation.

Find out more about the Bordeaux campus

Paris: International Marketing & Luxury

Based in Paris, this track is aimed at students looking to work in international settings, particularly within the luxury and premium sectors. It brings together strategic thinking, creativity and a strong awareness of the cultural nuances that shape these markets.

Students develop expertise in international marketing strategy, luxury retail and e-commerce, customer experience, brand positioning, and communication in premium environments.

Find out more about the Paris campus

Key figures

44.5 K€

Salary range after graduation

2800

Alumni

Campuses

Specialisations

Testimonials

Enhancing employability

Aurore BALLARIN Key account manager, GMS – Class 2010

"This MSc offers both lectures on the fundamentals of marketing, and real study cases where you learn how to structure your communication and sell products or solutions effectively (covering topics such as brief writing, tender responses, identifying and assessing customer issues, events organisation, etc.). There are also master classes given by practising professionals, which enable students to develop a real and objective view of business realities, whether on the agency or the advertiser’s side. Finally, personalised coaching sessions enable students to enhance their employability, covering topics such as CV drafting with mentoring support from former graduates, individual and group interviews, identifying personal strengths and areas for improvement."

Develop a network

Loïc MACQUERON Managing Director, GNB EVENTS - Class 2011

"What I remember most from the programme is the excellent relationship we had with faculty members, who provide lots of advice and support in the fields of business creation and business development. What with the Pro-Act assignments, internships, case studies and other events, I was able not only to get great training, but also to start building my personal network, which proved invaluable when I set up my own events company. I am now able to offer a marketing perspective on all event-related projects, as this MSc programme taught me how to analyse, understand and implement operations based on clients’ requirements."

A solid technical foundation in marketing, communication and management

MENGJIE QIN Brand Manager, JOG - Class 2014

"The MSc Marketing & Brand Management allowed me to develop great creativity, a product sensibility and solid technical foundation in marketing, communication and management on the international scope. I am today the brand manager for the company JOG Swimwear. I am in charge of developing the Chinese market and I am working closely with 5 -star spa managers to develop partnerships. My integration into working life has been greatly facilitated by the professional dimension of the MSc. I keep excellent memories of my life in the Marseille campus and I’m still in touch with my school mates."

The best option

Emilien NIZON UX Researcher, Accor - Class 2012

"My year with the MSc programme proved decisive as it acted as a bridge between my academic training and my professional career. I was able to secure a permanent employment before actually graduating, which was a tremendous help. The Product Manager plays a critical role in a digital business: you have to be both creative, in order to design unique experiences for users, and data-driven to be able to measure the impact of actions taken. The MSc Marketing & Brand Management programme was definitely the best option for me."

A very hands-on approach of the professional and business world

PARISI Chiara Real Estate Specialist, Cigierre - Class 2010

"I chose the MSc Marketing programme because I wanted a vocational training with a very handson approach of the professional and business world. I was interested in events management so the association with ANAé was definitely an added value. Many of the lectures were given by practising professionals in the field of events management, which enabled me to develop a clear vision of business realities and display a very professional approach as soon as I started working."

Numerous opportunities that can significantly enhance your CV

Sofia Muñoz Online marketing executive, Meetic - Class 2022

"I have recently completed my MSc Marketing with a specialisation in key account management and negotiation. Thanks to my coursework and the certifications I obtained, I was able to find a job that I'm passionate about as an SEO/SMO Manager for a marketing startup in Paris. This programme is a highly specialised programme that allows you to choose from a wide range of specialisations, certifications, and numerous opportunities that can significantly enhance your CV and career prospects."

Second year specialisations

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