DUAL ACADEMIC AND PROFESSIONAL EXPERTISE
The first priority of our MSc International Sport and Event Management program is to promote the employability of our students. To do this effectively, we aim to equip them with a baseline academic understanding that will stay with them throughout their careers, supported by real-life professional expertise.
Our Sport Event Management course is led by a team of teacher-researchers who are experts in the professional sports industry. These recognised industry professionals share their own first-hand experience with students to help them acquire the knowledge and skills they’ll need to differentiate themselves in the labour market.
FOCUS ON EXPERIENTIAL LEARNING
The International Sport Management course includes lectures and workshops led by recognised professionals in the sports sector. This second approach to learning offers tangible added value to the training of our students, and involves stakeholders from companies including ATP, WTA, UEFA, Sportfive, Vinci Stadium, OM, Oreca, RCT, MHR, CNM, NBA, Uhlsport, Generali, BNP Paribas, PSG, Sporsora and many others. These knowledgeable and experienced sports professionals provide their support in the training of our MSc Sport students.
PERSONALISED COACHING FOR STUDENTS
Professional sport is an environment in which relationships are important. It requires the support and guidance of industry experts. That's why all our students benefit from personalised coaching with the leaders of Sport Carrière, helping them to refine their professional project and build a personal network.
This networking with recognised professionals in the field allows students to benefit from a solid network as soon as they graduate – significantly increasing their employment opportunities.
A PROGRAMME BUILT AROUND CSR
Our program is constantly evolving to address the societal and environmental issues that most companies are grappling with. It covers marketing related to the cause, as well as relational and societal aspects. Therefore, students learn all about the importance of the company corporate social responsibility (CSR) strategy and its implications when organising responsible events.
We also offer thematic trips during the Sport Event Management course to help students visualise and pinpoint the challenges of sports companies. Trips include a visit to the Allianz Riveria in Nice and first French ecostade, as well as many sports foundation workshops.
AN EXTENSIVE NETWORK OF ALUMNI
Our MSc Sport has a network of 500 students around the world, all of whom hold key positions in sports event management. This network of experienced professionals provides real opportunities for all students.
A TRUE INTERNATIONAL DIMENSION THAT OPENS MANY PATHS
The MSc Sport offered by Kedge Business School is truly international. As such, courses are taught in English from year one.
Additionally, students wishing to gain even more international experience can complete the mandatory six-month internship in a foreign country.
Skills & Knowledge
Organisation and coordination of sporting events
As sports managers, our graduate students can organise and coordinate a variety of sporting events, whatever their size. They have all the tools they need to make sure they’ve got the right people doing the right jobs to create successful events.
Marketing and sale of brands involved in sporting events
Trained in sports marketing, our MSc International Sport & Event Management students can evolve in this field along B2B and B2C routes. Whether it's developing the marketing strategy of a product or a brand, or selling sports products direct to consumers, our students have all the required skills.
Design, implementation and evaluation of innovative approaches to CSR
MSc Sport graduates are fully qualified to develop events that respond to CSR strategies and environmental and societal concerns of companies in the sporting world. They can act on behalf of key stakeholders such as license owners, sponsors or institutions.
Organising sporting events requires many specific skills. During the MSc Sport and Event Management, students get exposure to all the methods and tools they’ll need to meet the many challenges that sport can have.