Jonas Görgen is an Assistant Professor of Data Marketing and Artificial Intelligence at KEDGE Business School. He studies how technologies like AI and smart devices change people's lives and the implications for organizations. He teaches classes on consumer behavior and research methods and how to use both effectively in marketing. His work has been published in leading journals, such as the Proceedings of the National Academy of Sciences and the International Journal of Research in Marketing, and he has written for Harvard Business Review and MIT Sloan Management Review. His research has been covered in the press by outlets such as Der Spiegel. He holds a PhD from the University of St. Gallen in Switzerland and was a visiting researcher at the University of Pennsylvania’s Wharton School.
| Publication | Year of publication | Type of publication |
|---|---|---|
| RUSSO, M., S. PRIX, J. GOERGEN, E. DE BELLIS, "The 3 Types of Customers Who Buy Smart Products—and How to Market to Them", Harvard Business Review, 2025, pp. November 4, 2025 | 2025 | Journal article |