Exploring sustainable business performance with Christopher Guérin
How can companies improve profitability while reducing their environmental footprint? This is the central question of Simplify to Amplify: Creating High-Margin Value Within Earth’s Limits, a keynote taking place on 21 October, from 4:30 pm to 6 pm, at KEDGE’s Paris campus.
Designed for second-year MSc students in International Business, Marketing, Business Transformation for Sustainability and Business Law, this session will give students the opportunity to explore the challenges of corporate transformation through the experience of a leading industrial executive.
Rethinking business performance
Drawing on his experience as former CEO of Nexans, Christopher Guérin will share insights into how strategic simplification can help companies move beyond volume-driven growth towards more profitable, focused and sustainable business models.
The keynote will examine how businesses can streamline their product portfolios, optimise operations and allocate resources more effectively to strengthen competitiveness while reducing their environmental impact.
At the heart of this approach is the E3 Performance Model – Economy, Environment and Engagement – which highlights how financial performance, environmental responsibility and employee engagement can reinforce one another to support long-term business success.
Connecting business strategy with sustainability
Through real-world corporate transformation insights, students will explore how strategic decisions can respond to economic pressures, resource constraints and the challenges of the low-carbon transition.
The session will also address the role of sustainability metrics in business decision-making, including carbon reduction and resource efficiency, and how these indicators can contribute to operational performance and long-term value creation.
An extended Q&A session will give students the opportunity to engage directly with Christopher Guérin, discuss the realities of executive leadership and explore the skills needed to drive transformation in a rapidly changing business environment.
About Christopher Guérin
Christopher Guérin is the former CEO of Nexans and a Senior Advisor. During his leadership, Nexans accelerated its transformation into a global player focused on electrification, with an emphasis on value creation, strategic focus and sustainability.
He is the creator of the E3 Operating Model and the author of Pour aller dans le bon sens (Le Cherche-Midi, 2023), which explores how strategic simplification can contribute to sustainable business performance.
Event details
- Date: 21 October 2026
- Time: 4:30 pm–6 pm
- Venue: Main Amphitheatre, KEDGE Business School, Paris campus
- Address: 40 Avenue des Terroirs de France, 75012 Paris
- Audience: Second-year MSc students
More about the MSc Business Transformation for Sustainability
