International Business

The best MSc to experience the world

Admission level

Degree

International Bachelor's degree - 4 years

Master of Science

Bachelor's degree - 3 years

Master of Science

Short track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille Bordeaux
Format :
Full time
Language :
English

Specialisation course

Duration :
3 academic semesters
CURRICULUM

Soft skills acquisition is part of our curriculum since they represent key competences for international managers.

 

SEMESTERS 1 & 2

 

INTERNATIONAL ENVIRONMENT & GEOPOLITICS: 

Economic and political challenges related to international business in their historical, political, social and cultural contexts.

 

CORPORATE STRATEGY & NEW BUSINESS MODELS: 

Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.

 

MARKETING & INTERNATIONAL NEGOTIATION: 

Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).

 

CORPORATE FINANCE: 

Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.

 

INTERNATIONAL BUSINESS LAW: 

Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.

 

SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION: 

Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.

 

INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:

Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.

ELECTIVE COURSES

 

CAMPUS BORDEAUX

  • Operations Management (Focus on Wine Industry)
  • Doing business in Asia, Africa, India, Europe & Middle East

 

CAMPUS MARSEILLE

  • Marketing
  • Doing business in North America, Europe & Middle East, Latin America, Asia

 

SEMESTER 3

 

FRENCH TOUCH TOUR

The ‘French Touch Tour’ is an exploration of French "savoir-faire" in different industries. With its innovative and balanced pedagogy based on conferences from professionals and academics, company visits and export market surveys, it aims to promote the French know-how of export-oriented SMEs.

INTERNATIONAL INTERNSHIP

 

FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.

 

 

CASE STUDY: EXPORT MARKET SURVEY (part of French Touch Tour)

All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.

 

 

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Bordeaux Marseille
Format :
Full time
Language :
English

Pathway course

Format :
Full time
Duration :
2 academic semesters
Campus :
Bordeaux Marseille
Admission level :
Bachelor's degree - 3 years

This year allows you to acquire managerial skills, to develop a real expertise and to learn to innovate and create in order to launch tomorrow's business.

SEMESTER 1

MANAGER SKILLS

  • Introduction to business management (Fast track for non managers)
  • Fundamental of management
  • Project management
  • Performance management
  • Team management
  • Soft skills & personal development
    - Public speaking & leadership
    - Video communication
    - Personal branding
  • Hard skills
    - Core courses in management
    - Digital skills: Excel, Microsoft tools…
    - IT skills
    - Coding skills: optional (30h)
  • Languages: English/French as a foreign language

EXPERT SKILLS

INTERNATIONAL OPERATIONS MANAGEMENT
- Global supply chain management
- Import-Export flows
- International management

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

  • Innovation management and entrepreneurship
  • Strategic management
  • Negotiation
  • Complexity Management
  • Collective intelligence & leadership

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Bordeaux Marseille
Admission level :
International Bachelor's degree - 4 years
CURRICULUM

Soft skills acquisition is part of our curriculum since they represent key competences for international managers.

 

SEMESTERS 1 & 2

 

INTERNATIONAL ENVIRONMENT & GEOPOLITICS: 

Economic and political challenges related to international business in their historical, political, social and cultural contexts.

 

CORPORATE STRATEGY & NEW BUSINESS MODELS: 

Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.

 

MARKETING & INTERNATIONAL NEGOTIATION: 

Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).

 

CORPORATE FINANCE: 

Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.

 

INTERNATIONAL BUSINESS LAW: 

Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.

 

SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION: 

Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.

 

INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:

Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.

ELECTIVE COURSES

 

CAMPUS BORDEAUX

  • Operations Management (Focus on Wine Industry)
  • Doing business in Asia, Africa, India, Europe & Middle East

 

CAMPUS MARSEILLE

  • Marketing
  • Doing business in North America, Europe & Middle East, Latin America, Asia

 

SEMESTER 3

 

FRENCH TOUCH TOUR

The ‘French Touch Tour’ is an exploration of French "savoir-faire" in different industries. With its innovative and balanced pedagogy based on conferences from professionals and academics, company visits and export market surveys, it aims to promote the French know-how of export-oriented SMEs.

INTERNATIONAL INTERNSHIP

 

FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.

 

 

CASE STUDY: EXPORT MARKET SURVEY (part of French Touch Tour)

All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.

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