International Business

The best MSc to experience the world

Ranked 7th Best French Master in the World Ranking QS 2019 More information More Close

Short track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille Bordeaux
Format :
Full time
Language :
English

Specialisation course

Duration :
3 academic semesters
CURRICULUM

Soft skills acquisition is part of our curriculum since they represent key competences for international managers.

 

SEMESTERS 1 & 2

 

INTERNATIONAL ENVIRONMENT & GEOPOLITICS: 

Economic and political challenges related to international business in their historical, political, social and cultural contexts.

 

CORPORATE STRATEGY & NEW BUSINESS MODELS: 

Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.

 

MARKETING & INTERNATIONAL NEGOTIATION: 

Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).

 

CORPORATE FINANCE: 

Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.

 

INTERNATIONAL BUSINESS LAW: 

Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.

 

SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION: 

Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.

 

INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:

Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.

ELECTIVE COURSES (90h)

 

CAMPUS BORDEAUX

  • Food & Wine Management
  • Operations Management
  • Doing business in Asia, Africa, India

 

CAMPUS MARSEILLE

  • Marketing
  • Finance
  • Doing business in USA/Canada, EMEA, Latin America

 

SEMESTER 3

 

FRENCH TOUCH TOUR*

The ‘French Touch Tour’ is an exploration of French know-how, history and culture. With its innovative and balanced pedagogy based on conferences from professionals and academics, company and museum visits and case studies, it aims to promote export sales for French SMEs and develop knowledge on:
- Wine, food industry
- Luxury, shipping, design
*Extra payment may be required.

 

INTERNATIONAL INTERNSHIP

 

FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.

 

 

 

CASE STUDY: EXPORT MARKET SURVEY

All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.

 

 

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Bordeaux Marseille
Format :
Full time
Language :
English

Pathway course

Format :
Full time
Duration :
2 academic semesters
Campus :
Bordeaux Marseille
Admission level :
Bachelor's degree - 3 years
SEMESTER 1

 

Manager skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Fundamentals of management
  • Project management
  • Performance management
  • Soft Skills & personal development
  • Management toolbox (crossknowledge)
  • Online options of your choice    
        - Human resources
        - Finance management
        - Complexity management
  • Languages : English / French as a foreign language

 

Expert skills

International operations management :

  • Supply chain management basics
  • International business
  • Global supply chain management

 

SEMESTER 2

 

Innovative entrepreneur skills

  • Design thinking
  • Entrepreneurship
  • Business model innovation
  • Innovation financing
  • Management of innovative organisations

 

Corporate Project

A 5 month consultancy assignment on a real and current business issue of a company. Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of decision making processes. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

 

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Bordeaux Marseille
Admission level :
International Bachelor's degree - 4 years
CURRICULUM

Soft skills acquisition is part of our curriculum since they represent key competences for international managers.

 

SEMESTERS 1 & 2

 

INTERNATIONAL ENVIRONMENT & GEOPOLITICS: 

Economic and political challenges related to international business in their historical, political, social and cultural contexts.

 

CORPORATE STRATEGY & NEW BUSINESS MODELS: 

Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.

 

MARKETING & INTERNATIONAL NEGOTIATION: 

Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).

 

CORPORATE FINANCE: 

Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.

 

INTERNATIONAL BUSINESS LAW: 

Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.

 

SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION: 

Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.

 

INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:

Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.

ELECTIVE COURSES (90h)

 

CAMPUS BORDEAUX

  • Food & Wine Management
  • Operations Management
  • Doing business in Asia, Africa, India

 

CAMPUS MARSEILLE

  • Marketing
  • Finance
  • Doing business in USA/Canada, EMEA, Latin America

 

SEMESTER 3

 

FRENCH TOUCH TOUR*

The ‘French Touch Tour’ is an exploration of French know-how, history and culture. With its innovative and balanced pedagogy based on conferences from professionals and academics, company and museum visits and case studies, it aims to promote export sales for French SMEs and develop knowledge on:
- Wine, food industry
- Luxury, shipping, design
*Extra payment may be required.

 

INTERNATIONAL INTERNSHIP

 

FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.

 

 

 

CASE STUDY: EXPORT MARKET SURVEY

All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.

 

 

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